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You are reading Factsheet, our series of specific guides on experiencing and using technology platforms in Africa. Whether you are looking for knowledge on getting your African film on Netflix, raising a seed round or finishing an online design course, we are covering all that.
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Transactions processed vs revenue earned. Monthly uniques vs retention rate. Profile visits vs impressions.
Brands and startups feel the need to share amazing numbers. It signals to the community that they are performing up to or beyond expectation. If the startup has raised venture capital, they aim those numbers at existing and potential investors as a show of strength, of viability and unicorn potential.