After experimenting with the feature, it found that it did help users "depressurize" their social media experience. Facebook did note, however, that there were still users who found like counts beneficial to understand what was trending or popular. This feature will first come to Instagram, and will follow on Facebook in the coming weeks.
"We’ve been working closely with third-party experts to better understand how to empower people, build self-awareness and shape a more positive experience on Instagram," said Facebook, noting: "We’re also funding more external research about people’s experiences on Instagram, and how we can improve our policies and products to support our community. We’re currently requesting research proposals from global academics and non-profits."