Noted printing industry researcher and analyst Vincent Mallardi has been tracking U.S. print buying demand annually for more than four decades. His newly published "Hot Markets for Print Demand in 2021" analysis reveals the Top 25 markets/sectors that will be the largest print buyers throughout this year. They will account for nearly 97% of total print procurement — a more than 3% increase from 2020.
As one might expect, the COVID-19 pandemic had negative impacts on U.S. GDP and, hence, overall print buying activity last year. But, as the economy continues to rebound, and businesses boost their marketing presences, 2021 will be the "2020" that never happened, he predicts.