April 19, 20212:42 PM UTC
United KingdomEXCLUSIVE Britain's Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say
Pamela BarbagliaKate Holton
3 minutes read
Police officers display counterfeit U.S. dollar bills during a news conference in Lima October 14, 2015. REUTERS/Guadalupe Pardo
British market research firm Kantar is in final talks to buy U.S. rival Numerator from Vista Equity Partners in a deal worth about $1.5 billion, two sources with knowledge of the discussions told Reuters.
The deal, expected to be announced imminently, will see Kantar taking full control of the U.S. firm which specialises in providing market intelligence and has been backed by buyout fund Vista since 2017, the sources said