Euromonitor muses the creative engagement needed to drive snack sales in a COVID-driven world
The new snacking universe includes a greater emphasis on health, online engagement and home entertainment. Pic: GettyImages/Drazen Zigic
The pandemic has fundamentally altered the way people snack, shifting away from on-the-go treats towards at-home eating – and baking! Our vulnerability has been forced into the spotlight, placing greater emphasis on health; the restricted footfall in retail saw producers devising new ways to engage with consumers; and the mounting desire for moments of comfort amid a confused world drove experiential snacking in 2020.
Snacking certainly was on everyone's menu last year, with the sector experiencing a massive explosion in demand. However, the challenges thrown up by the coronavirus pandemic have changed the retail landscape and brand owners will need to adopt a sea-change to develop and maintain relevance, according to Euromonitor International.