Mr. Hussein Abaza, Chief Executive Officer and Board Member, Commercial International Bank (CIB)
The response of Commercial International Bank (CIB) to the coronavirus crisis can be seen as validation of a long-term strategy to become a more customer-centric and sustainable organization.
Coronavirus has created enormous challenges in Egypt, as in many other parts of the world. But even before the onset of the pandemic, CIB had embarked on a comprehensive digital transformation programme, which included expanding its digital services – an approach that provided a crucial advantage when restrictions were imposed.
The bank has enhanced its existing platforms to accommodate an influx of new users. It created offline requests to allow clients to perform more transactions through online and mobile banking services and waived fees and in-person transaction requirements, significantly reducing the number of customers in its branches.