The Farm to Fork’s proposal for an EU Code of Conduct for responsible business and marketing practices presents a golden opportunity for Europe to take a global lead in demonstrating the power of collective and collaborative public-private partnerships (PPP). With a well-designed Code and Monitoring Framework the EU can show the world how PPP can foster more responsible business practices to deliver a healthier, more sustainable society.
This is exciting stuff. The EU has been pushing for joint action across the food system to encourage healthier diets for more than 15 years, since the establishment of its EU Platform for Action on Diet, Physical Activity and Health. The Code of Conduct provides the chance to take an important step forward and drive critical mass in realising healthier, more sustainable food environments for all Europe’s citizens.