EU challenges TikTok over consumer rights breaches claim
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May 28, 2021, 6:14 AM·1 min read
BRUSSELS (AP) — The European Commission said on Friday it has given one month to the Chinese-owned video app TikTok to answer complaints from an European consumers group over its commercial practices.
The EU's executive arm said it has started discussions involving the platform and the national consumer authorities following an alert launched earlier this year by the European Consumer Organisation (BEUC) about alleged breaches of consumers' rights.
The Commission said some contractual terms in TikTok’s policies could be considered misleading and confusing for consumers, adding that concerns relating to issues including hidden marketing and advertising strategies targeting children were raised.