Rural Auto Industry: The automotive industry in India as we know today has grown tremendously in the past four decades. Today, car penetration in the country stands at 27 per 1000. Several new companies have joined the bandwagon, a lot more new models were being introduced, and consumer interests have evolved.to higher levels and the urban-rural divide has been narrowing. This article looks at how the auto OEMs are shaping up their rural markets to broaden their customer base and scale up sales.