Esra Assery was recently appointed as the CEO of the General Commission for Audiovisual Media (GCAM).
Prior to her latest appointment, Assery chaired the executive committee of GCAM. During her tenure, Assery reorganized the commission’s sectors and activities, contributed to preparing future plans and directions. This was in addition to her management of the minister’s executive office, supervising its establishment and management since its creation.
Assery has nearly 18 years of experience in information technology, media and entrepreneurship, and has served at various institutions in the public and the private sector.
She has held leadership positions in the Saudi Broadcasting Authority as director of technology innovation, and at the Saudi Industrial Development Fund as director of strategic communications.