In the globalization of K-pop, TikTok has played a very large role. “People used to listen to music by playing CDs or tuning into the radio, and with the advent of MTV and YouTube, it became the era of watching music through video media such as music video," said You Kyung-cheol, head of TikTok’s artist and label partnership, artist services in Northeast Asia. "Then, TikTok ushered in an era whe...