Epsilon and Publicis Sapient Partner with Adobe to Power the Next Generation of Personalized Customer Experiences
Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe
Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients
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DALLAS, April 27, 2021 /PRNewswire/ -- Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale. Epsilon's CORE ID, the industry's most accurate, stable and scalable identity solution, is now integrated with Adobe Experience Platform through Epsilon's newest offering to augment customer data platforms (CDP), CDP Essentials. Enterprise brands using Adobe's Real-time Customer Profiles, available in Adobe Experience Platform, can now enhance their first-party data with Epsilon's CORE ID to create more robust customer profiles, with Epsilon becoming one of Adobe's key strategic partners.