Are you prepared to address the evolving needs of disabled shareholders?
No one in IR sets out to alienate or insult shareholders. But that’s what can happen when investor communications fall short of accessibility standards and companies compound the problem in their dealings with shareholders who have disabilities.
Jill Houghton, president and CEO of Disability:IN, tells of one case that illustrates how quickly a lack of awareness can damage or terminate an investor relationship. It began with what should have been a straightforward accessibility request by a shareholder with a hearing impairment. The company, unable to comply, suggested the shareholder – a corporate executive – use her