April 28 2021, 10:39 am | BY Ricki Green | No Comments
Enero Group has today announced the acquisition of McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specialising in the $5.2 trillion technology industry, by Hotwire, its global technology communications consultancy.
Aligned with the Group’s global strategy to scale and expand the digital capabilities of its core agency brands, including Hotwire, BMF and Orchard, the acquisition of MBA will add account-based marketing and channel marketing expertise and experience to Hotwire’s award-winning communications pedigree in the UK and globally. McDonald Butler supports a strong client roster of technology clients including: Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems and PWC, which compliments Hotwire’s existing tech clients.