Encouraging EU shoppers to make the right choice: ‘Food sustainability is in consumers’ hands’
The consumer is integral to the success of a healthy and sustainable Farm to Fork strategy. How is the European Commission supporting shoppers to make better diet choices?
The European Commission’s Farm to Fork (F2F) Strategy, unveiled in May 2020, aims to engage all players along the supply chain – from, as the name suggests, farm-to-fork.
In an effort to improve human and planetary health, the Commission has set a host of actions directed at the agricultural sector. These include reduction targets for chemical and hazardous pesticides, and fertilisers, as well as improved animal welfare.