LOVELAND — The Elway Dealership Group is returning to Northern Colorado.
After selling its Greeley store to Asbury Automotive Group earlier this year, the Denver-based auto group has purchased Co’s BMW of Loveland and MINI of Loveland from the Van Herwaarden family. Financial terms of the sale were not disclosed.
The two stores are located southwest of the Interstate 25/Crossroads Boulevard interchange in Loveland.
Todd Maul, the group’s lead in Colorado, told BizWest that the stores will retain their names to comply with the advertising rules of BMW and its subsidiary Mini but will append the store names with the phrase “A John Elway Company.”