Ayeni Ekundayo is the Chief Innovation Officer, BusinessPlus and primarily a digital and transformation expert who supports a lot of organisations with their digital plans and execution. In this interview with Oluchi Chibuzor, he speaks on the potential of e-mail marketing as the digital revolution continues to drive the advertising industry.
Some years back digital transformation was not this pace, and it was not a sector greenhorn could venture into, how were you able to gain the foresight to this million dollar sector?
We stand as one of the reputable digital agencies whose clientele base span across a couple of high network individuals (HNIs) – elaborately managing topmost accounts in Africa, with a large team that comes on board to work and have done very well for ourselves. In 2012, I did some start-ups that failed, but as of 2009, I started a company, we were doing property listings for a lot of organisations. At that time, what we did was too early to be adopted by businesses, due to a lack in distribution of technology as modems were still actively being used.