Celebrating its 16th year in operation, Clover Mama Afrika earlier this year revealed its new logo - a refreshment of its corporate identity that serves to reinforce its African roots while celebrating its strong, fearless 'mamas'. The new identity aims to communicate the passion, trust and spirit of
ubuntu that both the Clover mamas and the Clover Mama Afrika team have embraced.
We chatted to Professor Elain Vlok, Clover manager of the Clover Mama Afrika Trust, to learn more about the conceptual elements behind the new logo, how the brand has evolved over the years, and how being a proudly African brand is incorporated into Clover Mama Afrika's operations.