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CAIRO — An Egyptian start-up is looking to shake up the undertaking sector by offering a full package of funeral and burial services to clients it finds at hospitals.
For a price, Sokna – Arabic for “calm” or “repose” – says it gives the bereaved space to mourn, free from the usual logistics and bureaucracy. This can be stressful in Egypt, partly due to the Muslim custom of burying people swiftly after death.
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Egyptian start-up offers end-to-end undertaking service Back to video
Sokna gets nearly 90% of its clients through deals with 15 hospitals, circumventing established networks for services to the newly bereaved.

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