Fashion designer Samantha Cameron looked typically stylish at Glorious Goodwood’s Ladies Day yesterday in an elegant burgundy frock from her own label, Cefinn.
On the same day, newly published accounts for her high-end fashion business revealed the label has suffered its fourth consecutive loss, ending last year with £561,000 less than it started. The amount of cash in the bank has also halved.
The wife of former PM David Cameron knows all too well that fashion is a famously tricky industry in which to achieve sustained financial success — with only a handful of British brands, such as Burberry and Jasper Conran, achieving it.