Launches rarely get better than this one.
Shortly after its official release Monday, Ed Sheeran’s new tune “Sing” surged to the upper reaches of the iTunes Single Sales chart. At press time, it was number three behind only Pharrell’s “Happy” and John Legend’s “All of Me.”
And its impact is not restricted to the digital sales realm.
According to the weekly Mediabase report, “Sing” is also the most-added song at Top 40 radio. Its 51 adds at the format give it the edge over 5 Seconds of Summer’s red-hot “She Looks So Perfect,” which picked up 44 new stations this week.