Ecommerce Forecast to Top 50% of all China Retail Sales in 2021
February 11, 2021 at 11:45 AM EST
By Nicole Silberstein
New research from eMarketer predicts that
52.1% of retail sales in China will come from ecommerce in 2021. If the forecast bears out, this will be a major milestone for online commerce, marking the first time that digital sales will account for
a majority of all retail sales in any country worldwide. It will also represent a big jump compared to 2020, when ecommerce accounted for
44.8% of the country’s total.
“China has long led the world in aggregate ecommerce sales figures and ecommerce’s share of total retail,” said Ethan Cramer-Flood, Senior Forecasting Writer at eMarketer’s