Eco Lips Acquires Emergent Personal Care Company, Simply Soothing
Organic Lip Balm Brand Expands with "Bug Soother" Natural Bug Repellent
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MARION, Iowa, April 7, 2021 /PRNewswire/ -- Organic lip care brand leader, Eco Lips (
ecolips.com/), today announces the acquisition of Simply Soothing (simplysoothing.net/), a fellow Iowa-based personal care company responsible for bringing Bug Soother Insect Repellent to the market.
Similar to Eco Lips, Simply Soothing's brand values are centered on using good-for-you, natural ingredients. Founded in 2003, the company started small, but after the introduction of their handcrafted, DEET-free signature Bug Soother in 2008 sales really accelerated after the Iowa floods that brought the bugs.