"No child should have to go hungry and through our work to tackle and understand food poverty in our region we have seen the effect that food insecurity has had on local parents and children.
“While welcoming this much-needed change from the government, we feel that we must go further to ensure families can access healthy nutritious food and so we are proud to be topping up the new value of Healthy Start vouchers to £5.
“We encourage all local families to check to see if they are eligible to receive Healthy Start vouchers. Once you have received your vouchers just pop to your nearest East of England Co-op and present them at the till when buying any eligible food items. The value will automatically be topped up to £5.”