"We want to become the biggest of Mexico"
The ambitions of the Rising Farms team are impressive. The young company wants to become the biggest grower in Mexico – not just by growing tomatoes, but also by introducing new products to the Mexican horticultural industry. In order to reach this goal and to scale their greenhouse business rapidly, they look at novel ways to finance their business. “The CapEx currently is a hurdle in scaling your enterprise. That’s why we are separating real estate from growing,” Pablo Ricaud explains. "This way we can build a scalable corporation of world class, something that is very rare in Mexico for agricultural companies."