Lennox Head Chamber of Commerce treasurer Brad Pollard said the chamber welcomed the announcement.
"What we do hope is that the markets do work towards creating a point of difference," he said.
"The new preferred operators currently operate markets in Byron Bay.
"There is a reason why we live in Lennox Head, it's because it's Lennox Head and not Byron Bay, and we'd like to see a point of difference there.
"I'm not sure what that point of difference may be, but rather than it just being a franchise of the Byron Markets, maybe it should be something that is unique to Lennox Head."