Summary
In order to keep pace with e-commerce boom, retailers must focus on maximizing the in-store experience for customers, strengthening online retail offerings and being mindful of rising costs related to operating a brick-and-mortar store. This article frames the current state of the retail industry and provides legal insight into the major factors at play.
Highlights
Omni-channel marketing offers opportunities for brick-and-mortar retailers to serve customers accustomed to shopping on the web.
Restrictive covenants may limit a retailer’s ability to repurpose malls and big box stores as delivery points for online shoppers.
Brick-and-mortar retailers may face higher property taxes as municipalities look to offset declining revenues.