E-commerce boosts Uruguayan beef sales in China

E-commerce boosts Uruguayan beef sales in China
Xinhua |
Updated: 2020-12-13 13:46
An employee works during the loading operations of cattle in a ship in the port of Montevideo, capital of Uruguay, on Aug, 7, 2014. [Photo/Xinhua]
MONTEVIDEO - Uruguayan beef is increasingly being sold via e-commerce transactions in China, where it seeks to position itself as a premium product.
Influencers' and chefs' live streaming tastings that can be watched on smartphones are part of the promotional tools of Uruguay's National Meat Institute (INAC).
"More than 25 percent of beef purchases in China are made via e-commerce, and in two years that is expected to reach 50 percent," Lautaro Perez Rocha, INAC's marketing manager, told Xinhua recently.

Related Keywords

Montevideo ,Uruguay ,China ,United States ,Jingdong ,Guangdong ,Uruguayan ,Chinese ,America ,Lautaro Perez Rocha ,Alibaba Tmall ,Uruguay National Meat Institute ,Xinhua ,National Meat Institute ,Perez Rocha ,Singles Day ,Black Friday ,Uruguayan Beef ,South America ,மாஂடவிடீயோ ,உருகுவே ,சீனா ,ஒன்றுபட்டது மாநிலங்களில் ,குவாங்டாங் ,உருகுவேயன் ,சீன ,அமெரிக்கா ,உருகுவே தேசிய இறைச்சி நிறுவனம் ,தேசிய இறைச்சி நிறுவனம் ,பெரெஸ் ரோச்சா ,ஒற்றையர் நாள் ,கருப்பு வெள்ளி ,உருகுவேயன் மாட்டிறைச்சி ,தெற்கு அமெரிக்கா ,