You see because how the worlds most successful call influence that has turned things upside down the for the last 7 years, ive literally dedicated every single day of my life to tracking down the worlds crazy as an cool is cause theres her many amazing cause out there that if adding film them, you know, you just never see them. Sometimes thing into female stereotype. The but always great kingdom. Oh yeah, no, no, i think you have to do something different. Obviously you have to purchase things differently and you have to love what you do on conventional provocative marketing and competing on the same Playing Field as men in once a male dominated span. The way more about causing that, im not sure about the role with this wonderful moment. Oh, here we go. Single handedly cracked a male dominated market frustrating and bone. Alexandra hill. She a k supercop. Lindsey initially faced enough to project it was hot, it was hard. Im not gonna lie, it was hard when a go really, really, really bad. I actually have to go see a therapist. Now her social media pages receive a 2000000. 00 hits a month, and shes contributed to a shifting communication. What influence is and now the Auto Industry is favorite pump, we must accept that there was a store that we change. Now, creating information about cost goes for this or some new Car Companies of buying to what with honda, prepared to spend a lot of money on the collaboration. She re presents the voice of potential customers and we have to have the ready co revolution total. Whats the social Media Channels . Is the most expensive bmw and she knows exactly the success formula of how to communicate via you tube via instagram, via take, talk the news, the goal every year. You know it higher and higher and higher. Whats next . Starting high right in studio where she develops calm himself to design something where people go, oh wow, that is cool. And a brand new Online Auction platform with which she tends on shaking out how the worlds most expensive cause a boats. And so theres a lot of money out there among young, the younger people. A lot of these new tech building is very welcoming, new and tech in fresh books. The secret to success is this with the angel music comes into play. Ok. Are you ready . With meticulously staged videos from the wells of automobiles, cub lonzey has already gained more than a 150000000 follow as songs social media. Tokyo was yesterday today. Its because of the world super copland. These camera man and manager is her husband, nick. Here she is a former swiss banker, he moved to do buying in 2008 with alexandra who initially worked as a radio presenter. So when she posted the 1st couple of videos in 2017, they immediately went viral. And so her 2nd korea was born brand clumsy loans as clever. I just wanted people to feel like that. Here with me. I grew up in a very small country town in australia, only 3000 people. I never got to see calls like this. And there are a lot of people around the world who navigate just because like this. And so i want people to feel like call everyone can enjoy costs on like a male counter pumps. Sleep a complement doesnt take yourself too seriously. Instead she plays the girl next door perfectly featuring the most expensive and false discounts in the world. Sometimes slightly amateurishly, but always in a way thats easily understandable. Absolutely. Every one, the 1st of all, i approached it differently than anyone else was. I came from, as i said before, like a laymans perspective. Someone who literally, if you get given the keys were ferrari or a land beginning. What would you think is the coolest thing about it . It would be Something Like the doors going on. It would be Something Like a cool button inside all the lights or something, not news. You need to show them something cool, something moving something, lighting up. So it was has to be very visual without using too many words supercop dont do, conveys the pure emotion. Thats exciting. Cause if i can have the and i really want people to feel like cause are fun. Unaccessible because for a long, long time the call world has been quite in cielo, its been quite intimidating. The colewell to get into. Its being very protected by like a male dominated kind of society and. And so i want people to feel like call everyone can enjoy it, costs the well she began participating in the mail dominated see because seen in 2017 the. It was hot. It was hard. Im not gonna lie. It was hard. I would go to call press events and i would literally be the only woman in the room and there would be a lot of hate. They call themselves the the real call guys. And i got pushed back online as well. Right. So i got the typical comments like, get back to the kitchen, make me a sandwich. You know, i like women dont belong here. She cried, she lives massaging mistakes, and sometimes threatening, responds. So means net suddenly felt the tire at the time. The. It was such an emotional rollercoaster, like i would get amazing feedback and then really bad feedback and it was just like i was on a high and then a low and high and alert views. And im like really took an emotional toll on me when i got really, really, really bad. I actually had to go see a therapist. I then, and you know, theres no shaving, not thats fine. When youre really struggling with some things. If you talk it through with a professional that can really help you today to come, well just opened up to see a complimentary and that includes formula one tracks where shes able to put calls with 1000 p s 3 that paces now, you know, i, i do have the biggest audience in the world, im most sorry than any man in the space, which is just mind boggling to me. Uh so i think now it doesnt worry me so much because im of kind of for myself. And what i can achieve she particularly enjoys making films about women and cause might be a rape and gazelles. For example, a group of professionally successful women in dubai who also have a po, sean so fast called a business magazine named one of the 50 most influential women in the arab. Well, not bad for a full my radio presents the, its called that one. But i feel like they have some are aspect she goes with is a high stick with the par. And then with the height, the guy with though with a boat that apply with the, with those a lot of things. I mean, shes super woman for me is shes good. Youre famous. If youre a good into the ones, are you are a boss or a mass of everything. I think me just representing in base male dominated space. This is me doing something for female empowerment. The problem the has changed the way the world interact with old things cause now social media has become one of the most important Marketing Tools in the Auto Industry. Is this in another form . Oh, yeah, the, its a different form of communication. Yes. As weve seen over the years traditionally, also shows are and so well received any longer uh, commenting on these no. So what im the lead ms cut off the thought experiences play an increasingly Important Role in this aspect. Is that to a representative on social media . How familiar specter its him for trying to win . An engineer speaks about the car. Its a different language, genuine supercop blondie space about tenny. Ive immediate sympathy and since she always has her finger on the pulse of the industry, its no surprise that she has another a new idea. For the last 7 years, ive literally dedicated every single day of my life to tracking down the worlds crazy as an coolest cause. Ive been in contact with collectors and dealers from all over the world who have all of these beautiful cause, but theyre not connecting in one space. So ive kind of fix that. Ive actually Just Launched s b x cost dot com, and that is my very own premium call auction platform and shes going to mission to compete. Youve reorganized the way the worlds most expensive cause. It traded on how Online Auction platform, you can buy the most valuable calls in the world in a matter of seconds using via credit code. Theres a whole new holdings for these costs, so theres a lot of money out there among young. The younger people, a lot of these new tech building is they dont want to fly to some old school. You know, the place thats been around for the last 50 years they want to is they want, they want something new and tech in fresh. Its going to open up the web. Busy of cause to the wealthy people in markets who havent never had an option to buy an auction. Theyve been on to serve to people in asia, people in africa, all people in australia, middle east, super copland. He wants to shake up the 1000000000. 00 market for the most expensive calls in the well. Until now its in the hands of a few ocean houses and private dealers, exclusive and only accessible to the leads. Thats exactly what she wants to change. And tell dogs like simon kingston who ends millions from trading rarities now have to brace themselves for competition. I think what they do is just a whole different world. I think we in this world can learn a lot from them. Its exciting that, that, that bringing those new people into, uh, wells, its, people have pretty huge quantities. But ill be watching what they, what they do with a lot of interest. Who knows, we, we may end up doing something in some shape or form together in the future. People who have been in the auction world for years and years and years are even excited about this. And im not the lowest one lines. Thats incredible. Um, you know, it will completely transform the way that people buy and sell. So because women on top are you ready . Weve had a numerous following online. Shes changed. Feel some of the oh wow. The and to jenny, is there any just speaking the, my dream is buying multi 1000000. 00 costs for myself. Know, barring them and driving them uh, buying them for myself and driving them without a camera on me. Just let me just for me to experience the fuel. Driving pleasure again. A lot of the time when im in these cars, its about work, and id love to flip it again into just pleasure. The cameras on or off. Its the sheer pleasure of driving that much of a, to this work ethic impression from the basis of her success, innovative, unconventional, and cosmopolitan people copland is now a brand. This is taking up the traditional or somebody whos saying what do you think . 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