Out to the hotel commentary stance. April 4th on dw, the bollywood style style row con its digital clone for an Advertising Campaign, ads and rated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home. Digital marketing, its increasingly personalized with the help of a i. This is changing the advertising industry, but how exactly . Thats our topic on shift today. The ex thing has always been a competitive profession, but with the rise of Artificial Intelligence actors starting to feel for their careers. This is down to so called gen with a i, which is playing and then increasing an Important Role in the film business. The same goes for the advertising industry. Heres an example from in the back by syria. Stop. How can you imagine hollywood superstar shot root con, promoting a small shop in your city . Is there any up of the past . One session of employee and stacy in fact, doing ads for thousands of shops all across india made it possible that every day late in the country to create a video ad for themselves. Of like a big celebrity endorsed, thinking this shut up. This became a reality. Thanks to generative advertising. Generative advertising means, you know, loved them is need to the card every single piece of advertising. You can use very center breakthroughs, executive ed, technology, and use peoples business loans, degree 800. Thats how the video ip tana campaign for the hindu festival. Of lights devali a i started up rephrase, partnered with an International Advertising agency and shot a short video with superstar shar root con. After training and a model with this footage, the start of created a platform where small shop owners could produce their own sha root con, advert. More than a 100000. 00 entrepreneurs took advantage of the Service Functions and could possibly left with collections. See, the world of advertising is changing, and thanks to ai ads can now feature a variety of people, depending on the audience theyre intended for. Without re shooting the video. You could even see celebrities rising from the dead to star into commercials. I was interesting time, 1874. As fascinating as this new technology is, the risks are obvious. Lets say a company has the rights to us, the liberties digital cloud. How do they make sure the clone wont be used for another purpose . Rephrase a on a company which turns text into video checks every text input they receive. But ashery, im a whole trust points out that its always the creator whos responsible for how the software is used. Its just enough to convince celebrities that theyre Digital Reproduction is safe and wont be used in other contexts. And could i help make adds more relevant for you . All celebrity endorsements completely lose their meaning. All the possibilities for the marketing. Well, the end lets the especially the ad industry makes use of data harvested online. This data is then analyzed and used by i to create a perfectly tailored user experience. This is known as hypoth personalization. Lets take a look a i can adjust the commercials that we are shown depending on who sees it. With the help of user data, they will be tailored to us experts call this hyper personalization. In the past, a single tv commercial would be produced by entire country put on social media. Personalized advertising has become the standard. Now the ads you see depend on your interest. With the help of a commercials will be able to target each person individually is going to be a hybrid, personalized 1. 00 to 1. 00 targeting video. Instead of using the same video ad creative and sending it to do with the ad campaign with the shell rubicon, from earlier made use of g o data. That means users got to see different versions of the clip depending on the area they lived in. But advertisers know a whole lot more about us than that i the nation. Go to the email, we dont get to promoting a movie about an undercover cop. Rephrase a i utilized user data such as the name or the last movie ticket, purchased online. The back month they moved us to do it because he doesnt put it. Then we do the office, youd normally the. So that seems pretty creepy if you ask me. But it could become Standard Practice to him because it allows celebrities to speak hundreds of different languages fluently. In the day i Advertising Campaign and team super style. You know, massey invites fans to watch soccer together. She addresses the past by name with anyone can get a mess the message. The idea behind the campaign is simple. The more personalized advertising becomes, the more successful it will be. A process of marketing cook blanca is convinced of this. Having a sales person speak of their name specifically on it, its sort of throws, throws people in that. Thats why they want to share it. They want to, uh, engage with that message. People want to see themselves reflected in advertising, but not everyone looks like the people we usually see. And thats, thats why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. A book more and more to however, engaging so many different people for their products. Its expensive for companies thats pay the way for agencies that utilize a i fashion models thats cheaper. And just as diverse of the amsterdam Modeling Agency law land once to revolutionize the fashion industry, their models are real people. You wont see them stretching down catwalks. Rather theyve been generated by Artificial Intelligence, the founder of the agency, michael most on tuesdays a gap in the market looking historically uh why the company came into inception. Im a person of color means that i felt the pain point that you and consume is the way you never feel like you see a model that looks like this. So. So the best way to predict the future is to create it. And in that land, the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. Models online will be available in every size, age, and skin color. A Cost Effective way for brands to represent the diversity is the ai generated fashion models. But when closing brand, levi is announced a test collaboration with lola land and early 2023 critics broke out when it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities arent and thats a problem digital fashion models arent completely new though. Sure. Do graham or new nori, for example. They dont only look beautiful that can actually work several jobs, and once they to cause to stir in the fashion scene even before the a. I do a mazda abilities are endless. I can pick them under water and have them dance on a volcano. I can even put them on a foreign planet. Thats what makes it so fascinating. Just one of the reasons marketing professor kirk kangaroo believe a, a models will become popular and advertising. Kennedy. They, i model and then just potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member, a trusted friend. But the expert also warns that this new technology could make consumers lose trust in Companies Regarding the, the crisis of trust. I think very soon, if not right now we, we, as consumers feel really frustrated because were not sure that, that, that image, that video, that the recording of, of boys is its actually authentic. Its almost impossible to discern what, what is real and what is fig. Of at least for the average consumer, real all fake. Its a question were having to ask ourselves more and more often when browsing online. So why not go all the way and have a i produce a commercial on its own. A lot of them based Marketing Company did just that. And then by road with the results, the piece of uh, um, county does look at the people and the b accounts. All the images were created by text inputs, so called prompts mostly with the open source a. I modeled stable diffusion. Another technology that makes Online Shopping easy, a is augmented reality. Nowadays, all you need to try out a new piece of furniture for your home is a smartphone. Well that arm chair you spotted earlier. Look as good in your living room as it did in the show room. Ready which pair of glasses suit you best. Holographic augmented reality apps allow users to test items before buying them online. Theyre increasingly being used in advertising. Last Year Spending on a our campaigns more than doubled the world wide, totaling more than 3200000000 years. The apps open the doors for a new kind of Online Shopping, the new number about sell you some things about you to try something and then and then july kids and you feel this is something you like and you can buy it. So its like more like, not just improved, theyve marketing advertisement experience, but actually kind of pre trial or something, you know, low cost or possibly using holographic a. Our apps is simpler than you might think. All you need is a smartphone. This is because the apps work with filter, much like those on snapshot or instagram. Anyone in the mood for re decorating can easily get out their smartphones and scan the room. The app and measures the space. Recognize as prominent features such as windows and doors, and generates a 3 d model. The tracking Technology Makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where its wanted the. This is it so you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. Its not like you see this junk email or just the phone calls or just, you know, the, you know, text of those things right. It will be blended in to the much dreaded task of lugging new furniture up the stairs, however, is still a reality. But you can be sure of one thing. The new arm chair will fit personalized advertising based on Artificial Intelligence and augmented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know too much . What do you think . Does hype a personalized advertising appeal to you . That is no by and see you next time. The we love your. We love to does us the t. N a. No mountain is too high. The road is too long. In such a faithful, ordinary we oh, this is specialist of lifestyle 009. Next on d w. Which superstition reality, they are assigned to this day. The dw reporter causing him still follows in the footsteps of her and sister, whose state is the knowledge of which is really a thing of the past few minutes, dw, these places in europe smashing the rank one step into a bold adventure the treasure map for martin club charges discover some of us regular bragging sites on youtube and also the much fees in madrid. A look at how the spanish capital is a favorite among the queer community. Part imitating fashion or fashion, imitating art in up close. Look at the creations of dutch designer earbuds. Fun happen in more than swedes, serve one of the sweetest trees only during lent. All this and more coming up on your own max. The. Whats the 1st thing that comes to mind when you think of ireland lush