A difference by choosing reforestation over de forest recycling or disposable smart new solutions. Oberstein said, you know, weve heard theres truly unique and we know that uniqueness is one allows us to live and survive. Gluten, why do you oppose the environmental suit . In global 3000 on t w and going on after approving the 737 max is returned to service u. S. Aviation regulators insist boeings plane is going to show you now that i am 100 percent comfortable with my family flying on it. The following 2 deadly crashes will that be enough to reassure passengers also coming up. The latest trial results from pfizer suggest that corona virus vaccine is 95 percent effective. Now they could seek approval for its use that in days. And demand for ski holidays is gone somewhat downhill in recent months where in switzerland to see whats being done to get people back on the slopes. This is the the way of business on robots in berlin. Welcome to the program. Boeing is getting the green light for it 737 max, the Us Federal Aviation Administration has announced that the plane can take to the skies again after it was grounded in march of last year, following 2 deadly crashes. At the time, it was the companys top selling model, but the announcement still doesnt reverse boeings massive financial problems. The company has been incurring huge losses and has said it will cut more than 30000. 00 jobs. The grounding of the 737 max is estimated to cost boeing as much as 20000000000. 00 through compensating airlines and have in the f. Recertified. Buyers have canceled more than a 1000 orders for 737 max is in recent months and 410. 00 aircraft a still on hold waiting to be live it. Each one needs to pass a Flight Safety test before it will be allowed to takeoff. Boeing is unlikely to post profits for years. So how much damage has this saga done to boeings refutation . Well, thats a question i put to chief executive of International Marketing partners. Alison stewart, alan. Well, the Reputational Risk arose at the very start with the grounding of this 73737 max jet. And what should have happened was that the leaders of the business at that time, of course, the c. E. O. Has since been replaced. Perhaps theyre linked events, but we didnt hear very much from mr. Mullen bergan. At that point. He wasnt on t. V. He wasnt communicating with passengers with the airlines about what it all means and what they should do with this very expensive asset. So it all started really with silence. And if youre in a crisis, being silent is not the answer. Yaz cost them 20000000000. 00 to see. How would you rate that Crisis Management . Well, its a case study in what not to do very much like, you know, British Petroleum or b p, when it had its macondo well to sastre some years ago. This is a very similar situation in some ways because we, you know, the stakeholders who include all of these bodies, staff passengers, airlines airports. I could go on with the number of them all need to have a clear message about what exactly boeing is going to do. Whats their action plan, and when is it going to come into effect . And how do you reassure the flying public that they dont get on a 737 x. Jet . This was likely to crash. All of those messages need to be communicated by the top leadership of the business, the c. E. O. And the leadership team. And we just didnt see them. I give a probably a 4 out of 10. Thats also a great year. Of course, reinstalling Public Confidence in this plane is a huge question, but for the airlines, many of them placed these orders long before the coronavirus came and made a mess of the airline industry. Will. A lot of those airlines have change their strategy completely since that they have and the thing that happens in all businesses is that markets evolve and Technology Helps those markets evolve. Consumer preferences, hope, those markets of all of them. The thing that is going to be even more problematic for bradley is that once the flying public, very slowly, incrementally return to the skies, other aircraft will come on to the market eventually, maybe sooner than later, with alternative greener credentials, hydrogen solar, all of these, you know, greener approaches to air travel are being developed as we speak. So youve got a legacy asset in the form of this 737 max. Its not going to be significantly upgraded. And yet, you know, its sort of like buying an old car who wants to find all carwyn new ones may well be available. So thats the biggest challenge for boeing. Plus, as you say, the Business Model will change. Carriers are going to change the way that they promote and the way they price their seats and the aircraft that they use. Alison Stewart Allan from International Marketing plan, as thanks for bringing as your expertise. Now u. S. And european regulators could approve by on tax experimental covered 19 vaccine as early as mid december. Thats according to the german companys boss, following results of Clinical Trials which showed a 95 percent success rate with no serious side effects. The u. S. Food and drug administrations Vaccine Advisory Committee is expected to meet him in december. Shares in biotech, jumped nearly 5 percent on the news, and pfizer is by more than one percent. Lets bring in our correspondent in new york quarter on this. Yes. Is there an urgency in the u. S. For a vaccine to be approved as soon as possible, given how the pandemic is going . Yeah, definitely. Health officials calling the virus situation very dangerous. So im standing here in front of a Public Elementary School in brooklyn, and the city announced just today on wednesday that all Public Schools will close again starting to morrow thursday, and go fully back to Remote Learning new york with about 1100000 students. This is a Biggest School district, im in the country and you can imagine that this is really not a lot of time for families of working families to make adjustments other than the school. So we also have more and more lockdown measures in the country and also federal aid is going to expire in many cases in the next couple of weeks until its a, its a pretty tough situation right now. Here in the u. S. One of the next steps for pfizer to get to the markets. Well, what were hearing is that, i mean, pfizer is finishing up the study of data that they just got. And then they need to do some documentation for their regulators. But actually by the end of the year, pfizer and beyond to could be out of producing about if 2000000. 00 doses off is seen some half of that to supposed to go to the u. S. And as you need 2 shots, that means by the end of the here, theoretically about 12 and a half 1000000, americans could get this service c. N. N. After that clearly mass production. So thats what needs to happen next. And then we will also have to wait and see for how long those divest anation a lot. So we dont know that yet. So help is on the horizon. But until then, the situation is pretty serious here in the United States and all over the globe. Thanks for joining us. Now, some of the other Global Business stories making the news. 2 thirds of German Companies are convinced, working from home will play a bigger role in daily life even after the pandemic. As according to a survey, by Consulting Firm deloitte found a majority of companies are ready to invest in a home office infrastructure, hoping it will cut workspace, rental costs, take it, president red. One has reiterated his opposition to high Interest Rates a day ahead of a central bank meeting. Analysts are expecting the new governor to increase rates from 10 and a quarter percent to as much as 15 percent. Everyone fears higher rates could weigh on investment Norwegian Air has asked an irish court to oversee a restructuring of its massive debt, as it tries to stave off collapse during a pandemic. Last week, noise government rejected a request by the low cost carrier for more aid. The ally and has warned it could run out of cash in the 1st quarter of next year. The Coronavirus Crisis shuttered switzerlands ski resorts in the spring. The new season is already underway with the virus. Still roaming and foreign visitors required to quarantine, but some resort owners are hoping tight covered precautions, and the swiss love of the mountains could save their business skiing. Its been going downhill for a while mostly for lack of snow. But this year, the coronavirus pandemic is an additional problem for the business of winter sports, especially in switzerland. As the country deals with one of the worst cold with 19 outbreaks in europe. The ski resorts like here in bad v. A. Are doing their best to implement Safety Measures and bring guests. So the slopes they have to for the moment, were going to have a Christmas Period that will be quite weak. And then we hope that well have a 2nd part of the season that will be better because we may have a medical solution that will allow us to better protect people at risk scheme. Percy should be produced safe during this pandemic anyway. Its done outside and for the most part with plenty of space for everyone. Its only lining up for the lift where there might be a risk of exposure. Visual mccomb are still stuck. You see people put on the mast without too much trouble. I think its something weve gotten used to, so its something people have to learn to live with anyway. And we have assimilated in the end skiing might even benefit from the pen demick. After all other more exotic travel destinations are off the table, and more locals might come to enjoy the mountains. Once i was terrible at it, i wont be doing it again. And thats all from me on the Business Team here in berlin for more to check out our website, www dot com slash business. Were also on facebook and twitter. Just look up to give me a business on that. Thanks for joining us. And until next time, take a in the crosshairs of turkeys secret service kurdish Green Party Member harry doesnt go anywhere anymore without a Police Protection stream politician to bring attention to Human Rights Violations in turkey. Now, her life is in danger. Some goods under 60 minutes on d w. How can a countrys economy grow carman in 6 people when there are do 1st . Look at the bigger picture, india, a country that faces many challenges. And those people are striving to create a Sustainable Future clever projects from europe and india to keep on not about and they will not succeed in dividing us so that i will not succeed in taking the people off the streets because were tired of this dictatorship taking the stand, global news that matters, made for mines. The fight against the coronavirus pandemic has the rate of infection been developing. What does the latest research say . Information and context. The coronavirus of data. The code of special monday to friday. This is africa on the program today, the conflicts in though mad ziyad fresh fighting has broken out between polish sario and morocco. In whiston sarra a wall that separates territory controlled by each party is at the center of the dispute. 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