That the quality of animal products is good if the industry is all about reducing costs the cost of meat thats our topic today on made in germany the business magazine on torture fella its good to have you with us consumers have long viewed meat as a mere commodity without connecting it to the lives of the animals it comes from certainly applies to industrial poor production which favors scale over Animal Welfare and that means that pig farms to cram the animals into tight enclosures with no room to move are unnaturally researchers are getting a better understanding of pigs just how smart sensitive even sociable they are these discoveries in turn are helping drive Consumer Preferences and driving demand for better or humane production methods lets take a look at a farm that tries to raise happy picks. These pigs need an unusually large amount of straw thats because of the enlightened approach taken by farmer got the element of x. Money. Instead of viewing your animals purely as future food she treats them as living beings and places value on how they feel. She posts daily to social media with stories from her free range enclosure she believes that the set up appeals to consumers her pigs are not crammed into a single pan as is the case with conventional pig farming but are free to roam as a result the animals dont gain weight as quickly so rearing them takes longer and costs more money but the farmers determined to give the animals a decent life and her 2000 or so pigs seem to appreciate it. Basically created an activity area for the pigs with twice the amount of space that and that costs more money the animals can choose whether to go outside go to the straw area or to the shower area which has a slated for this or maybe go to the resting area where they can choose where theyd like to go the whole day long also. The farmer fences off her enclosure to protect her pigs from the african swine fever virus which is often transmitted by wild boar a few kilometers away and this farm run by your own alas also has around 2000 pigs he uses a system of containment doors and footpaths for protection. As on most pig farms in germany his animals are housed in a conventional pen that means their cage din 247 a set up that Animal Welfare campaigners criticize. But alas has other concerns right now since the outbreak of the african swine fever his livestock are worth around 20 euro cents less per kilo. The company you know its pretty easy to calculate if an average farmer in this region has 7 or 800 pigs that quickly adds up to a loss of 15 or 20000 euros im from one day to the next to get them done. Their prices falling because countries in asia are currently no longer importing german pork because of the african swine fever and Alarming Development for young ages and marketing expert albert hall on charlton germans tend to eat only certain parts of the pig which is why farmers here benefited from preferences that asian consumers have. The. Different markets complemented each other wonderfully. Germans primarily eat pound fry parts like pork up thats need from the neck of the law any more pork chops. And a cutlet. And asians tend to eat more of the fatty parts fit as well as parts with cartilage like the ears feet and tail fins. So much in demand here. And. When this is going to become extremely difficult to find buyers for those parts in europe and other countries. The food is the taj. So giving it also shes. Had already designed an alternative Marketing Strategy for the pigs in her animal friendly enclosure and now during the Coronavirus Crisis thats paid off. Dean runs a meat cutting plant that processes 80 pigs a week from the mill its money farm its a more complicated operation than at conventional large scale meat factories. In this case its not just the prime cuts that are being sold theres also demand for a wide variety of sausage concoctions. The resulting Meat Products are then sold throughout the country by south a dame cutting out the dip. Tendency on overseas export products. Still some parts are hard just so even in traditionally Poor Congress germany. They buy cut food in spite of all things yes not so with heads and pork belly were doing ok theres bacon and jelly loves us. But only to a certain capacity. Then dust was a pigs trotters tails and ears thats where we just dont have enough buyers we cant get rid of them 1900 they spent in the schools. But thats only a minor setback while conventional pig farms are absolutely dependent on asian markets millets money is still doing ok sales wise plus the price for her pigs has remained stable. As a vision for the if its in terms of the fish and see where somewhere between conventional and organic and theres a big interest in this among farmers not just with this system here all animal friendly concepts in germany are saying a major run among farmers. And those concepts are also in demand among retailers low price Meat Products are now off the menu at the supermarket the only pork on offer at the meat counter comes from farms like months. Its 30 percent more expensive than conventional pork for supermarkets its a risk but they too see something beyond the immediate profits. We now have a different approach to selling meat our stuff feels that way too because its something you can better identify with. 0 these. Recordings may well have lost some customers who prefer budget meat from conventional farming will. Go to the gulf but weve also seen an increase in new customers coming from further afield and sometimes. Around 55000000. 00 pigs are slaughtered every year in germany so far only a tiny portion of those whos reared on animal Friendly Farms but. Is confident that their number will soon grow. To meet was a crucial element of humankinds early diet a long lasting source of energy there is costing tens of and therefore rarely on the dinner table today its a staple of our meals and we expected to be as cheap as possible where it comes from these days thats anyones guess so how do we get to this point heres a brief look back at the history of meat. Creates markets why does our appetite for animals come from. Meat was highly valued by our ancestors the energy rich food even played a role in human evolution. As the human brain grew larger strategies weapons and twenties for obtaining meat improved. At 1st our ancestors a carcasses then they hunted mammoths bats wild boar the more prey the bigger the groups they could sustain. The formation of large cities slaughterhouses different kinds of but chose form guilds and open markets. Then came the Industrial Revolution in 1965 chicago opened its 1st meat packing plants in which entire herds of cattle were slaughtered and processed on assembly lines. The meat packing industry went global after world war 2 and Meat Consumption doubled meet once a sign of prosperity became an affordable commodity. In 2019 more pork was exported from the e. U. Than anywhere else in the world with germany and spain at the top brazil and australia led m. P. Fact sports. Thanks to subsidies the e. U. And the us have flooded markets with cheap chicken countries like gone or cant keep up and have largely stopped producing domestic chicken meat. Nowadays its hard to figure out where the meat and all supermarkets comes from its bread fed slaughtered and processed in Different Countries according to where its cheapest Animal Welfare is usually disregarded. Scandals over rotten meat horse meat and low wages and the damage done to the environment by mass meat production have harmed meats image. Although nowadays our brain gets enough nutrients from other foods while white Meat Consumption isnt going down but maybe the meat of the future will come from the. Well test tube taco meat may not sounds especially appealing but there is indeed a growing variety of meat substitutes that are carving their way into the market and with meat hardly a luxury anymore avoiding animal products has actually become a trend in many countries its not just concerns over Animal Welfare theyre driving the switch to begin diets but worries about the impact of animal products on our health and the environment. Its no secret the Food Industry is a climate killer producing more than a quarter of all c o 2 emissions worldwide thats more than the emissions of cars planes and ships combined. Farming accounts for 70 percent of all consumption of fresh water and 50 percent of all habitable land is used by the agriculture industry after we see our own system and our food and our products are being produced and soon we figure out the reason to use more or less. The Meat Industry is one of the worst for the climate. Cattle produce methane its a Greenhouse Gas which is 28. 00 times more potent than c o 2. But not only the climate is suffering. Animal welfare also falls victim talk craving for meat. Thats why the international n. G. O. S provenge has made it one of their goals to reduce the consumption of animal products. So. Its become more and more clear how much these animals which we call livestock suffer. Musically these are animals that are bred under the worst conditions with the sole purpose of becoming meat on which way to bring them. The worlds population is forecast to grow to almost 10000000000 by 2050. And more people means more food in fact up to 60 percent more food might be needed thats not good news for all planet but there are environmentally friendly alternatives by 5 this in shaft for example researchers at Oxford University have calculated that a plant based diet specifically the c o 2 footprint of a plant based diet could be reduced by 73 percent. Having out. And the message seems to be catching on Meat Consumption in the global north has been declining for years one reason is the development of Meat Alternatives its a market thats been growing steadily in western countries the n. G. O. Hopes that by 2040 the consumption of animal products will drop by 50 percent. When youre found if you look at how fast the market is growing especially for vegan and plant based on the alternatives then maybe were not so far away from its goal anymore and if i break many consumers are now giving more thought to what they buy theyre paying more attention to the ecological and ethical effects their choices have. d but many people still crave the taste of meat and have a hard time giving it up thats where Meat Alternatives come in. The traditional german Meat Processing company who picked up on the trend early on the company has been focusing on meat substitutes since 2015 success. Food and want you will be informed by for the 1st time we sold more alternative products than meat and sausages. And demand seems to be growing all the time. That my studio and you look at studies and predictions about the world market and the German Market then you see the German Market is about 215000000 euro oil the prognosis for 2030 years that will be at almost 30000000000 euros by then. It seems like we may well be in the midst of a food revolution. One of the biggest weakness would of course be the climate but Animal Welfare and our own health would benefit from a chain. To. The World Health Organization want in 2015 the processed meat and red meat could be linked to certain cancers. But what about these meat substitutes are they really healthy. On the whole these products have a lot of benefits studies have shown that red meat is quite problematic appears to be linked to a higher risk of Colorectal Cancer especially even lot of it in general and you need to Pay Attention to the ingredients used in these alternative products and sometimes they use quite a few additives stabilizers im also fires flavorings sometimes even flavor enhancer. So consumers need to take a close look at the Meat Alternatives on offer but we know that cutting back on meet many benefits to our health Animal Welfare and the environment its time to rethink the way we eat and change is in our hands. So theres the case for substitute meat but of course livestock animals are raised for more than just their flash take leather perhaps one of the biggest animal products out there of course there already is fake leather usually made of plastics or were about to show you is an alternative form from indonesia its not made of plastic its not even made of plants it comes from a fungus. Mushrooms are the main ingredient in the. Shoe. Leather look at this are not from an animal but rather mycelium component of. Mycelium has Properties Similar to real less toxic chemicals are not needed to produce that Small Companies around the world have begun to use this. The material is flexible. Competitive animal mysel of leather use having a really huge advantage in Environmental Impact for example we can show less water we dont have to kill anyone can do 1st of all farming so we can save some space and its also its really last carbon emissions. Mushrooms. To generate the break. Just a few days tightly woven mycelium membrane forms on the outside of the blocks it can then be harvested and 10. This requires just a fraction of the water in need it in traditional liver production less than one. This has caught the attention of shoe retaining. Their industrys one of the biggest contributor for carbon emission and we see that as as long as we keep selling. Leather footwear and as the sales group we keep damaging the environment and it came to a realisation that we need to find the so sustainable solution. To the mushroom shoes can compete with real leather in terms of longevity remains to be seen costs for fungal leather shoes are higher than for those made of traditional leather. But the reason a guru is optimistic his order books are filled up through the year 22 and he said. All right a clever alternative there now the report mentioned the problem of water consumption and other making the traditional animal other uses 10 times more water than the production of that fake leather from mushrooms according to some estimates the cost in water for a q. Of coffee is a whopping 19000. 00 leaders a similar about for a queue of cotton why is that farm crops use up water through irrigation of course but agriculture and processing also contaminated Water Supplies that then cant be used a most of us are aware of this level of water usage because we simply dont see it but the hidden or virtual water behind our products is just as real as the water we drink. What is virtual water. Lets take jeans as an example it takes around 8000 liters of water to make one pair thats 53. 00 bathtubs full how come growing the cotton uses most of the water its a very fast the plant if the rains failed cotton fields have to be irrigated. And if the cotton is to be spun into jeans it also needs coloring rinsing and bleaching that pollutes a lot of water. Virtual water is the unseen water that goes into the manufacturing of our product. Nearly 900000 liters for one kilo of coffee 184 liters for a kilo of tomatoes and about 15000 liters for one kilo of beef. In a country with adequate natural Water ResourcesHigh Consumption isnt a problem unless of course a lot of it gets polluted but in many regions water is scarce or supplies have been depleted by producing certain goods the water level in the r. L. C. Has dropped 18 meters because of irrigation in cotton fields its turned parts of his back you start into a salty toxic waste land. Tomatoes a cultivated in the parched reaches of Southern Spain using water piped into enormous greenhouses. And in brazil where theres a shortage of Drinking Water the countrys huge coffee plantations are never short of a drop coffee is a major export for brazil. Europeans import beans water guzzling goods and by extension all the virtual water needed to produce them seen from this perspective someone living in germany uses 3900 liters of water a day slightly over the global average but cooking showering and laundry make up only a small part of that most water used here is a virtual water hidden in the products around us. Well from the invisible water in our products to Something Else we dont notice in our farmed fruits pest control what was once exclusively chemical based has been getting a 2nd look in many countries as concerns grow about insect die offs the effects of pesticides and runoff and groundwater and the health of the consumer thats enough to make you had bugs or at least rethink your approach to pest control methods and thats exactly what happened to one bug killer in germany and made him redesign his family business. I can sleep well i put warnings on my products. My uncle skeptical. Because i worry about my future but i think come before congress this fall. Like his father before him. House makes household insecticides the family run firm have been operating in the same way for decades until these 2 artists called its purpose into question. And something made me rethink and look inside the. Wreck house and the artists joined forces they organized an event to raise awareness for insects and their preservation. The village residents ended up collecting 992 flies one lucky specimen eva one a prize the fly erica was treated to an all expenses paid spa weekend with her owners flights included. All day as weve been out and about with erica not one person has given us funny looks or called us a bit loopy in. The event prompted hums dietrich wrecked house to put his companys future on the line hes invested around 2000000 euros in the conservation of insects and other small creatures. The project also includes setting up green groups to compensate for the animals his products have killed. The roof of his headquarters. Has also become a home for insects. By products kill insects makers but i dont see a contradiction in making insecticides one of the same time helping insects. From killer to save really or is this just a marketing ploy because these days products that can buy used environmentally friendly credentials tend to sell better. Because this kind marketing dunce and then this isnt about marketing because i want to see the market reginas device ive seen in the mornings on my product because im a product i was a big label about the dangers involved for them. Houses now introduced alternatives that he feels more comfortable with such as this live trap for fruit flies. The insect is attracted to the side of it and then trapped in the cylinder to escape unharmed. I spoke to him and asked him is already going for this product because its not obvious why i should say fruit flies. His company has seen turnover drop by 25 percent his profits have fallen even more so wouldnt simply selling the phone be the logical business move. Because selling would mean surrender and giving up responsibility of being of amount of content you would only benefit my rise by just going to carry on with insecticides carted out of town to him herself by starting a business and i have the leverage to generate awareness because it shows this transformation is possible so the sadness of the times for months on the biggest red house is keen to demonstrate his commitment to that message as he piles up the company car park to create a new insect oasis thanks but he cant say for sure when his own metamorphosis will be complete. It. Not your average bug killer there but maybe a sign of the times more and more consumers are taking a 2nd look at how they interact with animals whether the ones on their plates or buzzing in their backyard and thats it for us today it made thanks for watching and we hope to see you again sir. Article 5 of the universal declaration. No one shall be subject. To. The cia still dedicated time and effort. Into researching torture methods. And the results lead to one of the darkest chapters in u. S. History. 15 minutes on d w. Its their obsession for spectacular pictures. Instead. For nature. Its their complete devotion that makes them the best wildlife photographer others in the world. Making them to poetic confrontational and stirring. 5 adventures. One goal. The preservation of our planet. Is not a sinister apartment trees and certain kind isnt a more. Exhaust thats going to injure survive on some other passion for china starts nov 6th on d. W. Hows your view of the world. Where i come from that all is that good does this go it just like this chinese food does matter where i am always reminds me of home after decades of living in germany chinese food is one of the things i miss the most but that taking a step back i see things i need to difference with now and. Then of foot 1st as an articulation that exists the other part of the wall havent been ever mentioned that in china thats me if im not up china its a pulled wondering if their foot is safe but if i have a right to learn that it is this is the job. Up just under my how i see it i got the same why i left my job because i tried to do it exactly a day my name and the name and i was asked to the. Place. To play. This is the deed of the news live from but lead a landmark lawsuit against a Search Engine giant the Us Government is taking google to court the department of justice has announced that it is suing google accusing the company of maintaining an illegal monopoly of the Online Search and climatized glaucus also coming up to touch and go into outer space