The mobility of the future its good to have you with us well theyre among the most popular Passenger Vehicles of the present s. U. V. S what began as a bare bones military vehicle the Sport Utility vehicle or s. U. V. Is now one of the most popular set of wheels on the road todays versions may be better engineer than their predecessors but they are still expensive large and not very economical and critics say they clog up traffic and pollute the air they are a huge earner for the Automobile Industry just why are s. U. V. So popular what is it that fascinates so many drivers my colleague paul to row a column on when to take a look. Faster. Bigger. All of the worlds people are crazy about s. U. V. S. Being used as a status signifiers. Just the greatest feeling driving around in the flesh beast are the problems that they cause. And now youre. Trying to. So lets get into gear and check whats behind the hype why is the world so obsessed with s. U. V. S. 40 percent of all Passenger Vehicles sold worldwide are some form of s. U. V. Thats more than twice as much as just 10 years ago it isnt. In india and the e. U. One in 3 new vehicles is an s. U. V. In china its even more and in the us its almost one in 2 from a producer perspective it makes a lot of sense to produce a car that looked like it because theyre able to extract higher margins high Profit Margins than it will be not much more expensive to produce the manufacture but they will be able to sell it at like price like 4050 percent higher so Companies Profit from the s. U. V. Hype but thats only one side of the story because they wouldnt build them if people wouldnt buy them like crazy. If you could imagine going to. A shrink when the s. U. V. Boom started in the us he helped Major Car Companies sell more of the. As a Marketing Consultant and if you ask him the secret as to why people are so attracted to s. U. V. S is rooted in our brain. To put it very very simply our brain is made up of 3 different brains the cortex the limbic system and the reptilian brain they constantly talk to each other but each of them has a different job. The cortex is responsible for rational thinking it helps us make decisions solve problems crunch numbers everything thats kind of complicated linux system is all about emotions. And the brain is in charge of our most basic instincts that make sure were breathing controls our sex drive and our fight or flight response s. U. V. Is red julia is that. You know car bible and reproduction and stronger and more powerful than you i mean if you come with a little car and i have a b. S. U. V. And we crash. Youre going to die and im just going to have to clean a little me my s. U. V. The media projecting this image that the world as never being so dangerous all 7 point one magnitude earthquake has hit Southern California as massive Tropical Cyclone triggered a tsunami militants have attacked the Stock Exchange building you want to be honest well car when those of us work around you know you want to be an s. U. V. That. Doesnt the road Building People to. This new. S. U. V. S appeal to our most basic instincts and scowl make us target exactly those but of course s. U. V. Drivers would never admit that theyre just following their primal urges they give a more rational justification. If you look at surveys as to why people are buying s. U. V. S many will say because theyre safer and yes if youre in an s. U. V. And you crash with another car youre less likely to die. But i have a pretty high center of gravity and that makes them prone to rolling over which is actually really dangerous and also kind of obvious. They know the reality is that the higher you are the more chance you have to roll over is more dangerous to have but it doesnt matter the rate you know brian as i feel stronger when youre on top of might be Something Like now im straight so by the time most cars get taller imagine youre in a smaller car in fact big and you see all those higher car polar cars than you might be incentivized to get a call a car to just do it right in and be like intimidated by other people. People who drive s. U. V. S want to feel safe even if that means putting other side risk the front bumpus off many s. U. V. S for example are so high that today. More likely to suffer serious head or upper body injuries in a crash so s. U. V. Drivers are gaining something here at the expense of others and thats not just the case for road safety. Board and more s. U. V. S in the fleet that means you have much leverage than the small cars and therefore they are higher yet they are all still plenty fuel and damn well. Then you have to do it. The growing number of as you visas in fact the 2nd biggest cause for the rise in c o 2 emissions since 2010 ahead of heavy industry and aviation. Emissions from other types of Passenger Vehicles actually went down over the same period. And all this is not really news to us we know s. U. V. S are bad for the environment but its just too easy for us to brush aside these concerns. Our cortex thinks about abstract and complicated things that way in the future like Climate Change and how we can prevent it our emotional limbic system however is more of a live in the moment kind of person that likes selfless you the brand new s. U. V. Looks and wants to drive often it now and this instant gratification will often outweigh the distant an abstract concern like Climate Change to tell me that the environment is going to be bad in 1520 years that will reconnect with me ill be dead in 15 years or so you know so we have to make people realize. That was used today and what they can experience today as some consequences of that today. People around the world are realizing thats more and more that still doesnt stop more and more people from buying s. U. V. S are interested in. But you dont want to have to talk about trying to go i mean you have to talk about decoupling dont damage the nasdaq dont be going to issue these that. Ive closed right now do not plan this meeting just. Need to have all factors working independent directions so i like more efficient engines more electricity growth for all source more. And also short that this is probably. The villain preacha sound we capable of rational thinking and yet why its 2 like the very things that are bad for us. All right if cars can be seen as an extension of their owners egos what should we surmise about those who want to ride smaller more efficient electric like this little guy created out of sheer utility and definitely not sex appeal we sent our reporter to switzerland to talk to a man whose vision of the future is much more practical and emotional. 0 emission was no accident no traffic jams then getting from a to b. Will be safe healthy and relaxed maybe. Ill give it a try. This is a prototype and Peter Clifton that is testing it he teaches at the university of long island in switzerland his work focuses on the future of mobility. Oh why are you driving such a tiny car theres only room for 2 the range is small so why does it its ok because thats the future. But i think we need them ability revolution. And micro mobility the more intelligent use of cars cities and space is the only way to preserve mobility. What do tiny cars contribute to that. Only occupies one 3rd of a standard parking space thats one aspect of another is that its electrically powered so its more sustainable i dont think average Car Occupancy no days as 1. 00 people out and the car spends 93 percent of the time just standing around so this car is perfectly adequate for getting about in town. Were bought instead if this thing would not have a better more ecological. Product likes are an alternative but i live in the countryside so i have a long ride into town i see the future is intermodal and that is ill take public transport sometimes take the car to transport stuff or go out with my children because electric scooters and other new things will come along theyll be a whole range of Mobility Solutions and tiny cars a one element past. Perfect. As for drives like a toy car. So how will we be getting around a few years from now even one example so i want to go to berlin in the future well have apps on our full on the. Platforms where you enter your priorities efficiency cost sustainability. Or the way you look at corresponding recommendations including an itinerary. That my smartphone will tell me where i have to go and when and which means of transport ill be using refined it will deal with payments as well leading. Them to says we should do away with Combustion Engines in cars and he would shed cars rather than own one. I have the impression that its still a long way off people want to own their own cars and keep the cars theyve bought for as long as possible 1015 or 20 years and they run on gasoline something that is your vision simply unrealistic. Theyll always be some private only shot of cars but its unthinkable to cover the entire planet with private cars even with everybody owning the room and i go far in terms of climate protection out of the question and im here with dr. The coronavirus pandemic has seen people shift away from often crowded trains and buses and use their cars more. Claiborne there is a champion of public transport as part of the mix is his vision already obsolete. The industry was already going through a process of transformation to a covert 19 has led to a slump in sales. And change in reinvention just as increased dramatically. In the says electra mobility can be fun it doesnt mean doing without all the good stuff as many people still seem to think he also says theres no way around it. Or out of cars will look different in the future chances are they will also sound different a lot of us probably dont give it much thought but the noise is a car makes matter not just for the gear heads love the sound of an engine revving for everyday safety if you cant hear it you might not know its coming and thats why sound is being programmed into electric cars which are otherwise almost silent finding the right sound thats an art. For sound design theres Combustion Engine noises are as complex as symphonies. And they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. In between were going to sit at the mating call of a stack. Of country or a tiger whatever is not the chirping of a sparrow. Office mature sound like that does something to a driver men are said to meet bellowing noise that signifies. Time of greatest does this buzzing sound zen india doesnt have such an immediate and powerful impact but it could come to signify another kind of power thats expressive in its own right power. The challenge is to develop that power for electric cars. To move each eat. Disempower. Car dealer benyamin davidge says a timid buzz just doesnt do it for him he loves the full throated growl and roar of 500 horsepower. Feel good does it not matter too thats just part of it for many people with. Big engine big sound great sound like soft that means performance passion fun behind the wheel when everything good and exciting about driving as you head into the sunset in your sports car to move on and going fast. But how can a letter vehicles be fitted with a truly authentic sounding fake sound. In this were going 151617 kilometers an hour the noise is minimal im going to tweak the sound quality. Just boosted the higher frequencies. A new e. U. Regulations says new electric cars will have to be equipped with an acoustic vehicle alerting system which makes a sound at low speed entering reversing. The. Its not that the e. U. Wants to make the world sound better and cooler for us all its about safety you have to be able to hear if an electric car is just 10 meters away heading at you or 20 kilometers an hour. And the sound has to be distinctive and easy to hear those fish cut out for one sound designer just want to shape the experience of those inside the car as well as outside its also about branding. The spot im 50 years ago most eightys had a special distinctive sound and it had to do with the substance of the cars the sound was often tick just like it also came to stand for stability and safety those times are over now you can fake everything so you keep wondering does anything actually sound like what it really is. Driving pleasure reliability safety and authenticity can assume to be designed to suggest all that. Well it does seem like everything can be imitated reproduced or fake these days and often quite convincingly other battery or Combustion Engine cars still roll on roads but what if the entire journey were virtual a crowd of ours has decimated global terrorism theres one sector that stands to benefit from the pendennis and its associated travel bans we are Virtual Reality industry after all just because we cant travel doesnt mean we cant be transported. Diving headfirst into the Virtual World can we really go on a journey without travelling and how does it feel im giving it a try. Ive always travelled as a reporter but ive also travelled a lot in my free time ive backpacked through asia and australia. And im starting to get it she feet again. But times have changed. I take a church to the id experts at the university of hamburg french dynaco runs a Research Group studying human computer interaction zz im going to take a trip in his Virtual Reality laboratory. At the touch of a button i can fly anywhere i desire automatically. Craft and. Im back at the old as a rock formation in the australian outback. Or. The view is incredible. But its not australia i cant feel the hot wind or hear any animals. I travel to the all goes almost 20 years ago we spent many a night out in the open it was a journey outside of my comfort zone and one on never forget it was hot and not all the animals were friendly you can ever have virtual experiences like that ok i need. We mostly experience things with our eyes and ears you have no sense of touch or temperature here to include all the senses youd need to wear special equipment like a data suit data gloves and lots of cables thats not what were aiming for and its not really available yet anyway because it is but Virtual Reality does make more extreme traveling possible i can take a drive on the moon for example or i can climb Mount Everest things i could never do in real life. In the gaming industry as a cussing engine Virtual Reality tools in one game well traveler my avatar randomly land somewhere on the planet my job is to figure out where i am. The Tourism Industry hardly uses Virtual Reality its cool that its dealing with other problems at the moment due to the coronavirus pandemic and the other problems lie ahead technology is moving forward and of rapid pace many believe that in the not too distant future search will johnnies will become competition for tourism in the real world. In the next 510 or 20 years and well have Virtual Worlds that you wont be able to distinguish from real life at least in terms of sound insight as much so that means well have to develop a new sense to know if somethings real not exactly. Its interesting ethically i may always have to tell people that the reality is virtual real and were always having problems like that today i cant tell if the nooses fake or a photos have been retouched and we are technologies of the future will bring them to a whole new level. Mixing up realities that wont happen to me its easy for me to tell that this journey is virtual its great but i feel sick now i need a break. Sometimes your movement in the real world doesnt match what youre experiencing in the Virtual World it can lead to a conflict of the senses your visually experiencing Something Different than the body is and it can lead to feeling a bit queasy that was exciting but id rather travel in the real world this year im going to go on a bike till its going to social distancing and good for the environment. And while were talking about 2 wheelers what comes to mind when you think about a motorcycle rally burly men clad in leather you may be behind the times the fact is more and more women are heeding the call the open road and in recent decades theyve carved out their own space for clubs rallies and group rides with their own Market Brands are beginning to take notice. To buy one thats long been dominated by men. But this is a women only event they want to break the stereotype. That sets money cannot win by money you know your children partner at home called friends you havent seen for a while get on your motorbike and head to pet for lads to do something thats just for you. For years ago if they were called nick founded whats now europes biggest women only motorbike festival petra lets. Her aim was to get more women interested in motorbikes and to connect them with each other. Calling everyone you know we see a handful of women who dont have motorbike licenses and who arent into the scene and that they have a license and come by motorbike at home. And having an impact on the market since 2011 the number of women with motorbike licenses in germany alone has risen by around a quarter to almost 5000000. But still more than twice as many men have mark to bike licenses the industry remains very male centric. Its difficult when you go into a store i wanted something for me with different sizes and i was kind of intimidated their only guys in the store there guys they dont like even talk to you or it would if i wonder always with my friends. To introduce themselves to my friends but they dont even like shake my hand thats been in my home to see all awareness is growing and as a target group were taken more seriously but theres still a long way to. For the motorbike market gets more female friendly especially in terms of clothing so nothing since ive been snooping. In the past women were often just used as decoration to sell much to buy. But thats changing slowly the industry is taking note women by kids are a force to be reckoned with. These women are born to be wild the global Motorcycle Market is riding high with some 100000000000 euros in 2018 its expected to keep growing and thats some part to women. 2 wheels 4 wheels big car or small louder quiet transportation and travel is changing were getting from a to b. Maybe the Main Objective will never be the only reason for getting behind the wheel or the handlebars were glad that you came along for the ride today thats all for this weeks made see you next time and the mean time to be sure to check us out on twitter and facebook. Did beethoven in the shadows did did did did did did he do. Might he be the true king of rock n roll. The subconscious always plays a role in the. Last one slayer sarah willis on a musical journey of discovering a World Without beethoven i cant even begin to imagine. 15 minutes on t. W. In a globalized world. Where everything is connected to. All it takes. To set things in motion the. Local hero show their ideas can change the world to. Global 3000. And 90 minutes on t w. We know that this is a scary time for the corona of our. It is changing the world changing. So please take care of yourself good distance wash your hands if you can date and how we do w. B. For here for you we are working tirelessly to keep you informed on all of our platforms were all in this together and together will make it through. The seeds of the book mistakes of history so stay safe the priest used to say. With him how to be gone did go so ugly as one biased oh no if i had known the boat would be about small i never would have gone on the trip with you i would not have put myself and my parents on the danger of the god of the theme of the better give us leave the work. Of one function because that one group wouldnt need to give them i have Serious Problems on a personal level and i was unable to live there but the ones im going to. Do want to know their story and for my greatest fear if i could complete more of the information for more grants. This is deja vu news live from berlin missile strikes prop of the middle east hours after the historic agreement signed at the white house President Trump posted israels Prime Minister and the Foreign Ministers of that rain and the United Arab Emirates afaik return to establish diplomatic ties also coming up. A 1st step towards justice for the family of 3 on taylor officials in the city where she was shot dead by police in the mistaken rage on her home agree to pay a settlement