Soon be dusty exhibits in museums in the midst of change and thats our theme today are made from a to b. The mobility of the future its good to have you with us well theyre among the most popular Passenger Vehicles of the present s. U. V. S what began as a bare bones military vehicle the Sport Utility vehicle or s. U. V. Is now one of the most popular set of wheels on the road todays versions may be better engineer than their predecessors but they are still expensive large and not very economical and critics say they clog up traffic and pollute the air they are huge earner for the Automobile Industry just why are s. U. V. So popular what is it that fascinates so many drivers my colleague paul to row a column when to take a look. Because. All of the worlds people are crazy about s. U. V. S. Status signifiers. Just the greatest feeling of driving around in the flesh. Other problems that they cause. And. Here theyre trying to. So lets get into gear and check whats behind the hype why is the world so obsessed with s. U. V. S. 40 percent of all Passenger Vehicles sold worldwide are some form of s. U. V. Thats more than twice as much as just 10 years ago it isnt. In india and the e. U. One in 3 new vehicles is an s. U. V. In china its even more and in the us its almost one in 2 from a producer perspective it makes a lot of sense to produce a car that looked like s. U. V. S because theyre able to extract higher margins high Profit Margins that it will be not much more expensive to produce the manufacture but they will be able to sell it at like price like 4050 percent higher so Car Companies profit from the s. U. V. Hype but thats only one side of the story because they wouldnt build them if people wouldnt buy them like crazy. Ok the car shrink when the s. U. V. Boom started in the us he helped major Car Companies sell more of the. As a Marketing Consultant and if you ask him the secret as to why people are so attracted to s. U. V. S is rooted in our brain. To put it very very simply our brain is made up of 3 different brains the cortex the limbic system and the reptilian brain constantly talk to each other but each of them has a different job. The cortex is responsible for rational thinking it helps us make decisions solve problems crunch numbers everything thats kind of complicated limbic system is all about emotions. And the reptilian brain isnt charge of our most basic instincts it makes sure we have breathing controls our sex drive and our fight or flight response s. U. V. Is red julia in that. You know car bible and reproduction im stronger more powerful than you i mean if you come with a little car and i have a b. S. U. V. And we crash. Youre going to die and im just going to have to clean a little bit my s. U. V. The media projecting this image that the world as never being so dangerous all 7 point one magnitude earthquake has hit Southern California as massive Tropical Cyclone triggered a tsunami militants have attacked the Stock Exchange building you want to be in a small car when those around you know you want to be an s. U. V. That. The road Building People to. Is no. S. U. V. S appeal to our most basic instincts and scowl make us target exactly those but of course s. U. V. Drivers would never admit that theyre just following their primal urges they give a more rational justification. If you look at surveys as to why people are buying s. U. V. S many will say because theyre safer and yes if youre in an s. U. V. And you crash with another car youre less likely to die. But a susies have a pretty high center of gravity and that makes them prone to rolling over which is actually really dangerous and also kind of obvious. They know the reality is that the higher you are the more chance you have to roll over is more dangerous to have but doesnt matter the rate brian so you feel stronger when youre on top of might be Something Like a lamb straight so by the time most cars get taller imagine youre in a smaller car in fact big and you see all those higher car polar cars than you might be incentivized to get the fall a car to just to be right in and be like intimidated by other people. People who drive s. U. V. S want to feel safe even if that means putting other side risk the front bumper of many s. U. V. S for example are so high that today. More likely to suffer serious head or upper body injuries in a crash so s. U. V. Drivers are gaining something here at the expense of others and thats not just the case for road safety. Board and more s. U. V. S in the fleet which means you have much leverage than the small cars and therefore they are higher yet they are all still plenty fuel i need them plenty more then you have. The growing number of s. U. V. S as in fact the 2nd biggest cause for the rise in c o 2 emissions since 2010 ahead of heavy industry and aviation. Emissions from other types of Passenger Vehicles actually went down over the same period. And all this is not really news to us we know s. U. V. S are bad for the environment but its just too easy for us to brush aside these concerns. Our cortex thinks about abstract and complicated things that way in the future like Climate Change and how we can prevent it our emotional limbic system however is more of a live in the moment kind of person would like sell fleshly the brand new s. U. V. Looks and wants to drive often it now and this instant gratification will often outweigh the distant an abstract concerns like Climate Change to tell me that the environment is going to be bad in 1520 years that doesnt really connect with me ive been there in 15 years so you know so we have to make people realize. That what you said today and what they can expect today as some consequences for that day. And people around the world are realizing thats more and more thoughts that still doesnt stop people from buying s. U. V. S. And up to it but you want to point you have to talk about trying to go i mean you have to talk about completing the damage its. Going to should be set. At closing to like you cant do that then you didnt just. Need to have factors working in the taking direction and like more efficient engines more electricity growth also earth and more cars. And also shorter distances travelled. The villain creature soundly capable of rational thinking and yet why its 2 like the very things that are bad for us. All right if cars can be seen as an extension of their owners egos what should we surmise about those who want to ride smaller more efficient trick like this little guy created out of sheer utility and definitely not sex appeal we sent our reporter to switzerland to talk to a man whose vision of the future is much more practical and emotional. 0 emissions no accidents no traffic jams then getting from a to b. Will be safe healthy and relaxed maybe. Ill give it a try. This is a prototype and Peter Cleveland is testing it he teaches at the university of the garden in switzerland his work focuses on the future of mobility. Oh why are you driving such a tiny car theres only room for 2 the range is small so why doesnt it because thats the future and the level of the one but i think we need them ability revolution i think they look at that and micro mobility a more intelligent use of cars sitting in space is the only way to preserve mobility. What do tiny cars contribute to that. Only occupies one 3rd of a standard parking space thats one aspect of another is that its electrically powered so its more sustainable and average Car Occupancy no days is 1. 00 people and the car spends 93 percent of the time just standing around so this car is perfectly adequate for getting about in town. Were bought instead there is in fact if this thing this would not have a better more ecological father thought i dont even like summer an alternative but i live in the countryside so i have a long ride into town but what i see the future is intermodal and that is ill take public transport sometimes take the car to transport stuff or go out with my children plus electric scooters and other new things will come along and theyll be a whole range of Mobility Solutions and tiny cars a one element. Perfect that. Drives like a toy car. So how will we be getting around a few years from now were going to get one example so i want to go to berlin in the future well have apps on our full on the. Platforms where you and your priorities efficiency cost sustainability. And where you will get corresponding recommendations including an itinerary. That my smartphone will tell me where i have to go and when and which means of transport ill be using refined it will deal with payments as well leading. Them to says we should do away with Combustion Engines in cars and he would shed cars rather than own one. I have the impression that is still a long way off people want to own their own cars and keep the cars they bought for as long as possible 1015 or 20 years and they run on gasoline something that is your vision simply unrealistic its you know. Theyll always be some private ownership of cars but its unthinkable to cover the entire planet with private cars even with everybody owning their own farts like in terms of climate protection out of the question. With. The coronavirus pandemic has seen people shift away from often crowded trains and buses and use their cars more but clay been there is a champion of public transport as part of the mix is his vision already obsolete. The ultimately the industry was already going through a process of transformation into a covert 19 has led to a slump in sales so the pressure to act and change and reinvent itself just as increased dramatically. Cleaned in the says electra mobility can be fun it doesnt mean doing without all the good stuff as many people still seem to think he also. Says theres no way around it. Or right of cars will look different in the future chances are they will also sound different a lot of us probably dont give it much thought but the noise is a car makes matter not just for the gear heads love the sound of an engine revving for everyday safety if you cant hear it you might not know its coming and thats why sound is being programmed into electric cars which are otherwise almost silent finding the right sound thats an art. For sound design theres Combustion Engine noises are as complex as symphony. And they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. In between were going to sit at the mating call of a stack. This country or a tiger whatever is not the chirping of a sparrow. Office mature sound like that does something to a driver men are said to meet at your bellowing noise that signifies. Time of greatest does this buzzing sound zen india doesnt have such an immediate and powerful impact but it could come to signify another kind of power thats expressive in its own right and of power. The challenge is to develop that power for electric cars. To move you need to eat. Disempower. Car dealer benyamin dad it says a timid buzz just doesnt do it for him he loves the full throated growl and roar of 500. 00 horsepower. Figure does it not matter too thats just part of it for many people with. Big engine big sound great sound like soft that means performance passion fun behind the wheel when everything good and exciting about driving as you head into the sunset in your sports car to move on and going for it. But how can a letter vehicles be fitted with a truly authentic sounding fake sound. In this were going 151617 kilometers an hour the noise is minimal im going to tweak the sound quality. Ive just boosted the higher frequencies. The new e. U. Regulations says new electric cars will have to be equipped with an acoustic vehicle alerting system which makes a sound at low speed entering reversing the. Its not that the e. U. Wants to make the world sound better and cooler for us all its about safety you have to be able to hear if an electric car is just 10 meters away heading at you or 20 kilometers an hour. And the sound has to be distinctive and easy to hear this was fish cut out for one sound designers want to shape the experience of those inside a car as well as outside its also about branding. The spot im 50 years ago most cities had a special distinctive sound and it had to do with the substance of the cars the sound was authentic just like i also came to stand for stability and safety those times over now you can fake everything so you keep wondering does anything actually sound like what it really is just. Driving pleasure reliability safety and authenticity can this dont be designed to suggest all that. Well it does seem like everything can be imitated reproduced or fake these days and often quite convincingly or the battery or Combustion Engine cars still roll along roads but if the entire journey were virtual across viruses decimated global terrorism theres one sector that stands to benefit from the pandemic and its associated travel bans are Virtual Reality and history after all just because we cant travel doesnt mean we cant be transported. I think headfirst into the Virtual World can we really go on a journey without travelling and how does it feel im giving it a try. Ive always travelled as a reporter but ive also travelled a lot in my free time ive backpacked through asia and australia. And im starting to get itchy feet again i wouldnt say that times have changed. I take a trip to the ita experts at the university of hamburg french dynaco runs a Research Group studying human computer interaction zz im going to take a trip in his Virtual Reality laboratory. At the touch of a button i can fly anywhere i desire automatically. Charge crashed into. Im back at the old as a rock formation in the australian outback. Or how. The view is incredible. But its not australia i cant feel the hot wind or hear any animals. I travel to the all goes almost 20 years ago we spent many a night out in the open it was a journey outside of my comfort zone and one on never forget it was hot and not all the animals were friendly you can ever have virtual experiences like that or can you. We can only mostly experience things with our eyes and ears you have no sense of touch or temperature here to include all the senses youd need to wear special equipment like your data suit data gloves and lots of cables thats not what were aiming for and its not really available yet anyway because it is but Virtual Reality does make more extreme traveling possible i can take a drive on the moon for example or i can climb Mount Everest things i could never do in real life. In the gaming industry as a cussing and Virtual Reality tools in one game well traveler my avatar randomly land somewhere on the planet its my job is to figure out where i am. The Tourism Industry hardly uses Virtual Reality a tool for that stealing with other problems at the moment due to the coronavirus pandemic and the other problems lie ahead technology is moving forward at every pace many believe that in the not too distant future that will johnnies will become competition for tourism in the real wild. In the next 510 or 20 years and well have Virtual Worlds that you wont be able to distinguish from real life at least in terms of sound insight as much so that means well have to develop a new sense to know if somethings real not exactly and its interesting ethically i may always have to tell people that the reality is virtual real and were always having problems like that today i cant tell if the nooses fake or a photos have been retouched and b. Our technologies of the future will bring that to a whole new level. Mixing up reality that wont happen to me its easy for me to tell that this journey is virtual its great but i feel sick now i need a break. Sometimes your movement in the real world doesnt match what youre experiencing in the Virtual World it could lead to a conflict of the senses youre visually experiencing Something Different than the body is and it can lead to feeling a bit queasy that was exciting but id rather travel in the real world. Im going to go on a bike till its good to social distancing and good for the environment. And while were talking about 2 wheelers what comes to mind when you think about a motorcycle rally early men clad in leather you may be behind the times the fact is more and more women are heeding the call the open road and in recent decades theyve carved out their own space for clubs rallies and group rides and with them their own Market Brands are beginning to take notice. To buy one thats long been dominated by men. The fish is a women only event they want to break the stereotype. Thats its money cannot win by money you know your children partner at home called friends you havent seen for a while get on your motorbike and head to pet for lads to do something thats just for you. Or you to go if they were called nick founded whats now europes biggest women only motorbike festival petra lets. Her aim was to get more women interested in motorbikes and to connect them with each other. For fun calling every year we see a handful of women who dont have motorbike licenses and who arent into the scene but then they have a license and come by motorbike. And having an impact on the market since 2011 the number of women with motorbike licenses in germany alone has risen by around a quarter to almost 5000000. But still more than twice as many men have to bike licenses the industry remains very male centric. Its difficult when you go into a store i wanted something for me with different sizes and i was kind of intimidated their only guys in the store there guys they dont like even talk to you or if im on the road with my friends. To introduce themselves to my friends but they dont even like shake my hand thats been in my home to see all awareness is growing and as a target group were taken more seriously but theres still a long way to. For the motorbike market gets more female friendly especially in terms of clothing so nothing new. In the past women were often just used as decoration to sell most to buy. But thats changing slowly the industry is taking note women bikers are a force to be reckoned with. These women are born to be wild the global Motorcycle Market is riding high worth some 100000000000 euros in 2018 its expected to keep growing and thats some part to women. 2 wheels 4 wheels big car or small loud or quiet run of transportation and travel is changing and were getting from a to b. Maybe the Main Objective will never be the only reason for getting behind the wheel or the handlebars are glad that you came along for the ride today thats all for this weeks made see you next time in the mean time to be sure to check us out on twitter and facebook. Did beethoven finish as it did to did he do. It might he be the true king of rocknroll. The subconscious always plays a role in the. Last one slayer sarah willis on a musical journey of discovery of a World Without beethoven i cant even begin to imagine. 15 minutes on d w. In a globalized world. Where everything is connected. All it takes is a scorched earth to set things in motion. Local hero show called their ideas can change the world. Global 3000. And 90 minutes on d w. What secrets lie behind these walls. Discover new adventures in 360 degree. And explore fascinating World Heritage sites cool w. World heritage 360 get kidnapped now. Didnt beethoven invent jazz did you did do. Did is it just a dot of 60. Rock n roll. So many rubber bands of stolen beethoven. And of course the subconscious always one thing is clear cut. Just really popular. I see a sure i see im not you sure. But the legal moves around with the biggest composers all time i cant even begin to imagine a world class one player several moves on a musical journey as discovering. The World Without a total. Gone to. The be. The big. This is do you have a new sly permit historic agreement signed at the white house as an trump posts israels Prime Minister and the Foreign Ministers off the train at the United Arab Emirates as a creature establish diplomatic ties also coming up the european leaders visit greece just like when crisis goes from bad to worse in germany greece to take in more than 1500 refugees pass on this one to other European Countries to help too
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