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Lagos nigeria home of africas biggest Film Industry. In terms of Production Output its considered the 2nd largest in the well off to india bought ahead of hollywood. A New York Times article published in 2002 coins the industrys popular name. Nollywood became popular through a certain type of film shot with digital cameras telling stories based on the dreams and fears of Nigerian Society distributed in bulk on street markets. Over what you do over 60 movies on mouse in the markets today a new nollywood is emerging it generates an annual turnover of over 500000000. 00 u. S. Dollars and produces the superstars of the african continent going for a new outfit as they are over thinking. With glitz and glamor the industry out shines its humble origins in an ordinary Electronics Market we started this business we are so still in this business to get in the market im looking in the. Street vendors continue to lay claim to nollywood a new breed of investor has entered the business. Now the last we were earning around 30000. 00 a month that was totally ok and then this american comes along and says your business is worth 9000000. 00 make something of it its an industry on steroids and make up that type. Of Cinema Entertainment is huge its a jungle out there what is what it was a jungle america it was a jungle in china because they dont know when india will be coming up the rain is becoming you know this in methods to the madness our girl go out there to compete on wall street thats when the wood is going. The industry was born here in lagos. The african metropolis has a population of over 14000000. Its a city that promises much but demands even more. Lagos sprawls over a series of islands all connected to the mainland by a network of concrete bridges. Urban development cant keep up with its exploding population. Although for the moment. I walk. Around 2 thirds of lagos younes live in slum areas like here in marco cote a community built on stilts between lagos island and the mainland. The economy depends on trade through lagos is industrial homes. Crude oil is nigerias economic lifeblood it accounts for much of its federal revenues. And then i juggled went. They have been telling us right from when the danger to land is in this way money for the country they want to focus on it in because they know that they cannot rely heavily on oil revenue and the revenue that they can where they can get money for me from the the dimming industry fulfill. Culture journalist who signing has been reporting on hollywood for over 20 years hes particularly interested in the generation that started the business you need to know your past to know where youre headed in the future you need to know those Realty Foundation what were their visions what were they trying to prove what were doing things that they wanted to achieve you know with the industry. A film released in 1992 marks the birth of nollywood. Living in bondage was a significant drop in the whole mix of films that were made at that time. It tells the story of andy an unemployed man whose deaths drive him to despair. He meets an old friend there introduces him to a world of luxury. And his desire to join the club of the rich and beautiful draws him into an occult brotherhood. The price of membership is high. And he is confronted with a moral issue. In the end he chooses the money over his wife. Shortly after her death and the now rich marries another one. Despite the material comfort and his life takes up to the last. Man. His wifes ghost returns to haunt and terrorize him and he eventually goes insane. The only source of hope left for andy is jesus christ. Living in bondage to find one of the most important nollywood chartreuse the get rich quick film its narrative structure has a strong message of Christian Faith which remains the standard elements of nigerian films today. Oh. Oh oh oh yeah. The movie about andys rise and fall became a commercial hit sold as a v. H. S. Tape in street markets. Today the hub of this Distribution System is located in an Electronics Market in the western part of lagos. These 2 men belong to a task force of the Market Traders Association a kind of something to chew police force that patrols the vast labyrinth of a lover market. Nollywood occupies its own section of the market. Production and distribution of the films are managed by this. Same people im off to trade is also Nollywood Movie producer spot. The associations chairman is samuel emeka doing otherwise known as magnetic link most of the disaster you will get on this market going to be 90 percent of the contents all not made up and i would. Rather be employed on top i love more so forth you know about with bad News Business we outsourced any business doing business to this guy using the news that i know. Hes gone too much money safe anywhere and this song not being done was shot mine and then led to a Reform School is over 60. 00 movies spam out in the markets just like the daily business used in limits of movies yet. You want to be reduced to just. Minimum on bread you know more are given it seems like its all down to on bread at our own bible and read word means every there yet. Which. Is the most important but not the only market for self produced films in nigeria the total number of films produced in nigeria is a long time. So we need 3 boards are all of bodies to close up that is why it is up in this once you send it out of state put up. Quite some time this was the only method of distribution. But that changed in 2010 when 2 men with a Bold Business idea arrived in bangkoks. One of them was german investor boston gotten. Its a man. The 1st time i was in the a lot of market there were many white people there everyone looks at you as if to say what are you doing here. Since i went up to one of the nollywood guys selling video c. D. s there was a small market booth everyone was hot and sweating. His english wasnt easy for me to understand. I wanted to buy the rights for some of his films but i didnt know if he really owned the rise sheerly he is it was hard for me to figure out what was going on i hadnt spent much time in nigeria it was still unfamiliar to me but i trust this guy or not i didnt have such a clear feeling but i thought no fun. The initiative behind the venture came from a friend of jason a british citizen with nigerian roots who had the idea to distribute Nollywood Films through you tube got to raise the initial capital on the London Stock Exchange after completing a degree in economics as a derivatives trader for the oil Company British petroleum and sandwich to houston when things finally got going and we bought our 1st 100 films they were really cheap because people werent so internet savvy at the time. We acquired 100. 00 films for 10000. 00 and put them online. And we made 2000. 00 a day. We thought wow. Were going to make a lot of dough in just 5 days we recovered our investment and thought lets buy more. I was still working on the Trading Floor so i asked a few of my buddies there if they were interested in getting into the film business in nigeria. They said sure were in. On the not nothing we did together another 200000. 00 and went on a serious shopping spree. Of the movie business initially he was surprised by that popularity the shop contrast of the producers. Who know exactly why that films are so successful. Oh. Welcome welcome welcome welcome. Is the producer of a film about sheena. Is the most successful film in the history of. Yes in the history of the making. In the market this is the most successful film. The movie is based on the legend of a criminal sent to have carried out a series of spectacular robberies in the 1990 s. His name pays homage to the hollywood Action Classic starring so. Whats the impact of this country and he does this with you pity because of the. Magic schon believe in that but its written to his buddy. In the film machine a rambo supernatural powers come from a magical snake. Nollywood films often make use of the vast treasure of west african oral tradition. Sound and moving images give new life to well known narratives and make them magic appear. For you to make money you must think of commercial movies dont just think of good movies alone. Oh thats a fake cause about something that one we hear from the good guys one of but i sure this wont buy them. If he has on the movie and that one is involved he most want to see that 1st. Book full of. Christianity is also a strong source of inspiration for michael lisa he often develops ideas based on compelling stories from the Old Testament 5 for. He does a giant here and theres a small divide here going into it i was told ok everybody would love it it was a put im going to jump again is the job so when you just make did it just go to giant and blood and killing is not most or you love it dont do. What we think. Good what good is what is good the letting good is what this is film people watch then we have the talk the view abuse. So sometimes ill be at the back and see people doing this and i feel i think its a good. On occasion aliso also appears as an actor in his own films. The sheena rambo series has released 18 video c. D. s and many of them have sold over a 1000000 copies all across africa. The producer has the means to achieve high audio visual quality but his business sense tells him not to. Want to put their feet on. The quality reduces its citizens quality you know what im talking about so any fear of this off sort you can not be able to browse my picture is too good so what the essence of suffering where are we are nobody we give attention to we thats in school or not you understand so is about with the prince ike a has tried switching to d. V. D. But each time he failed the problem is the rampant piracy at a labor market. What we find ourselves in the web of the said piracy challenge we now find out that for us to be adding money enough in the screen most deprived disparity between one and the pilots are given pilots more power to sell more because here people care about what is cheap. The Nigerian Police have just confiscated pirate copies worth over 100000. 00 us dollars. In order to survive in the face of piracy filmmakers need to keep their costs as low as possible. The city of a somber and down to state in the south west of the country provides the ideal infrastructure. A small village on the outskirts of town has served as a backdrop for countless films one by little. When i found it for. Good i was like asleep. Lets go run it i dont read. Books i want my family dont ya think what well. You know art. In nigeria this type of film is called an epic movie it is a highly successful genre that enables nollywood to construct its own version of africas precolonial past. The title of the movies or some of the song. Is actually. An african tell. About their community. Received a viral on by the seashore evil man you have all month you cannot practice for me because. Well i saw on the record on you on your stockings you do some of his songs and subsidy is what you are you know you were just home page c. Several of the actors on santa actually evangelical pastors i mean plus the one my church knows that they can become months or stop me from opt in because i believe im using that octon to preach something to the people also. Ok thats good im good at what i was good quickly which is why are people this is africa before they come in on the white my we have a life we have we have cultural we have. We have what could society together think thats what we have for today in the next whats into the war outside of what mother would. The notion of a purely african well be fall the arrival of the europeans holds great fascination finale what audiences. The costumes on plant saw inspired by the producers imagination more than Research Historic and accuracy is done take away from the success of these films. Like Messi Johnson is undoubtedly one of nollywood biggest superstars. We bring africa as a cultural to this table of millions of storytelling picture it is the fault of your father. Who did this to you just that we. Want to. Bring into into centrally our language essentially dressing it centrally. As a people you know thats what nollywood stands for i want to meet people from the line of. Director ken stephen has been in the business for many years he stopped counting his films a long time ago. You cant thats. Which. Is on average of 2 weeks to be a movie so im hoping to rumble this one then having to be arrest im stuck on a 30 yes lets go see rowsley i have to be frank about it you could see me on by and theres gridlock because well if you were there youd like time you given a period of time to if you could do the job under your socks says the depends on the how well you do it weve been given the particle of freedom of time you were given to deliver that i am sure that i dont drive oh yeah i met robert ford here. Solomon a patent is one of the most influential film producers in a samba. Are for this you and what he does the. Other while if you want. Hes come to the center and show that shooting ball wrap today will do that and will do just as they would do to you down the road you dont usually like the movie you know the. Leader of the world and i know that he was a model for a while but he was always. The face demanded by the big stars take the biggest chunk out of Nollywood Film budgets if Massey Johnson goes a single day overshadow the financial viability of the entire project is jeopardized. And lose a raffle them on your left. Off on your left. Thank you. There are. 200 7 00 there is removing one in a 1000000 man. C c over the past 11 days the crew shelter enough footage for a 4 hour film it will be divided into 6 parts and each one will be released as a separate video cd this production style has made nollywood one of the biggest Film Industries in the world. Unfortunately real improvements in the art of filmmaking are almost impossible but things have started to change as many nigerian filmmakers begin to break new ground. With i got an interest in german expressionism new hollywood. I want that same appreciation. For the nigerian Film Industry people who can have the intellectual discourse about our movies. Album a camera sees film as art is feature length debut green white green from 2016 was screened at festivals around the world and streamed on netflix. Really my dream is a coming of age story about 4 friends from the 3 major ethnic groups of men your house they are by your book who go on an adventure to make a film inspired by nigerias history. The script for the film within the film is based on a text by character called professor oakland the thoughts expressed and it reflects my karmas own analysis of the current political situation in nigeria. Having similarly moved on from over 3 decades of merry go round military rule we stand now with the 3rd regime of the 3rd democratic republic we find ourselves still uncertain when will the scourge of boko haram be brought to an end how can we curb the mass collection crippling our country can we truly eradicate poverty when will we become an export based economy now you know what will it what it was were all ready to speak so that we can quit importing bloody toothpicks i mean who in. Among other things my karma criticizes nigerias heavy reliance on imports something that also applies to sophisticated films. With green white green the Young Filmmaker has shown that it is possible to turn the tables. We havent had a Cinematic Movement on the continent you know and thats just what were good at doing a real Cinematic Movement that. Will stand the test of time and make an imprint in global cinema you know. Has attracted attention he received state funding for his film benefiting from the fact that the government has identified the industry as a key sector of the economy. In 2008 tough to realizing the business potential in his native country. Left his job but Odeon Cinemas in the u. K. Once home he helped found the company film house which developed 9 Multiplex Cinema we now want to do a bit of 5 symbols of 3 and a half years from now. You know so. Its aggressive in some dishes but its possible. The new cinema just one component in those grand schemes. So welcome to film house and it was. Ok so we go to the next floor. To see that building there the Green Building there. Thats that house of them good to reach other black men in the world clearly the rich africa so we like this office because some things when the wind blew from the side yeah blew through him and then touches us if we like. And here is film one production and distribution. Ok this is not just the Fastest Growing but the biggest film theatrical Film Distribution company in nigeria in west africa really was about to appear that executive director of a film posted one give up on 3 years ago the stupidly nollywood an indelible box of the size of one man to magically loop and 10 be this years ago 64. 00 and thats where we will see a complete flip between hollywood and bollywood will see a complete flip it i double dare say will 1730 or more and its the only english English Speaking so that i know of the war. The local films crucial one. As movie ticket sales go up. And the demand for local production seen creases a brand new market for high quality films is evolving. Film house film one does not only want to screen these films. But we definitely produce films we have produced albeit as part of a core production the Wedding Party the biggest film ever in west africa in cinema anyway because for me. The Wedding Party released in 2016 was the 1st nigerian film to more than a 1000000 u. S. Dollars at the box office. But even new nollywood speak is pastor only reached a certain section of the population. When you look at the demographics of the place its really from here to the talk from the middle to the top we havent reached those guys down there because the Huge Population they spend a lot of money but small you know small denominations but huge part of you know so we are looking to go target those guys give them the entertainment they want. Pato wants to reach the masses starting in the poorer districts of lagos he envisages cinemas which sell tickets for about 1. 00 and screen films produced by his own company. Is a formula and its work is what he told me recently morefield some also says hold on the next because we are working together. Think of this as the professionalization of mali and thats your point flight. Joins us for this. From the u. K. Before film one brought him back to his home country dont im. In television in the u. K. In nigeria he now wants to realize participation discounts for promising scripts rewrites them to fit commercially successful formulas and in some productions he also sits in the directors chair the market will continue to grow and thats where were gong to be known as the tyrants you know is on Steven Spielbergs and all those guys of nigeria. Ok guys thank you guys nice i need you outside now jim where did you become alice plus i want to do what i did. Dream where you were going to do waiting outside. Yes you can thank you i watch. This nollywood this is the way we do it and. I qualify good stuff guys that do this like did it. For you its a problem with the about ladies and its a struggle to get and theres a joke in nigeria that you know if you can find someone to get married to your family would marry you off to somebody. Since the success of the Wedding Party in new nollywood has been producing one romantic comedy after another featuring a huge wedding ceremony the films a wildly successful in nigeria pocket of. But the movies are not made specifically for the local market that meant to showcase the nigerian lifestyle and sense of spirit while at the same time telling stories that touch the hearts of people all around the world we need to start telling universal stories yes or no you would need somebody in germany if you have to watch your film and understand your plight somebody in japan somebody in china thats storytelling thats the way we used to go because when i was growing up i wanted to be a japanese i wanted to be an american i wanted to be british i think everybody toward want to be like and thats why im making films. Cinema culture which almost died out during a particularly tough period for nigerias economy in the 1980 s. Is experiencing a revival its creating a promising market for technically sophisticated films but so far new nollywood has relied almost exclusively on rehashing successful formulas and allows little scope for new ideas real creative innovation might as a result 1st emerge in a different medium the internet is an inexpensive Global Distribution platform german investor bastion daughter was among the 1st to capitalize on this opportunity. Hows have been india here and you go a lot of africans outside of nigeria like to watch Nollywood Films as normally would go. On thats been thats how iraq all got started and funds put in for you will erode co is the name of the company that developed out of distributing a larger market films on you tube culture yoku experienced a sudden turn of fortune and they were contacted by a representative of a Venture Capital firm named tyco global. To come down in terms of 10 but titles in september 2011 the guy arrived in largos. Back then not many people came to largos to invest. Internet businesses. I told the guy sort of small american. He said gonna boys show me your office boys show me off yeah. We said ok lets go to the market. We had our office there. It was a 10 square metre room with 16 employees all crammed into it. He said interesting show me your numbers. So we did we were pretty proud of the numbers. We were clearing about 30000. 00 profit a month. This is interest of things over and said this is interesting we talked for about 45 minutes and then he said ok ill give you a term sheet. We didnt even know what a term sheet was ok thats the ask we found out that it is the 1st step towards a concrete investment the next day he sent the term sheet which valued our company at 9000000. And that was just incredible. As video there we were making about 30000. 00 a month and that was ok but then this american comes along and says your company is worth 9000000. 00 make something of it he said here is 9000000 take another 3 in cash and suddenly the whole thing is worth 12000000. 00 all right great lets do it. One yeah. With that kind of money the partners were able to set up one of 1000 most successful Media Enterprises today iraq gets most of its income from t. V. Channels in various african countries as well as in france and england nevertheless the company is betting its future on online streaming. Video on demand platform users can access around 3000 films according to Company Figures the site reaches 100. 1000 subscribers divided more or less equally between africa the americas and europe. The worldwide audience gets to see a side of africa fundamentally different from the crisis and disaster written continent shown by western media. Hiroko no longer buys its content ready made but has its films produced exclusively for the company at least 3 per week with a budget of around 10000. 00 u. S. Dollars each. With. Daniel emeka already are he is shooting his 8th film for iraq o. T. V. The director learned his craft at the nigerian film school. He produces most of his movies in collaboration with his wife. Gu who takes on more than one job on sat for production of their next film they have traveled to home village. For my girls the title of the current production is based on true events it tells the story of a girl from a village played by a drama who dreams of a better life in the big city. An alleged friend takes advantage of an experience and lures her into a trap he turns or over to a criminal organization that uses girls for its dirty dealings. The 90 minute feature length film has to be shot in 7 days. We like these kind of challenges we like to be different so with this case and knowing that the money was long going to cover we had then wed at ok well were going to hold on to the family compost to make this work. Is almost 43 minutes missing the. Office that we were doing. The couple has to come. With a tight budget similar to those of the film crews in a samba about their approach to film a small sophisticated they take a closer look at the reality of life around the. Job numbers of those who. Dont. Knock on. More money for the family thats what we do with thats. First that we come for you but. Thats how we are so i dont think we should be any different in a movie called the old me you know. I was one of the 5. So you know i mean this is. Just my dumb how do you know this will be 5. What we. Have for about 2 weeks. And. Yeah. Yeah yeah. Yeah. Yeah yeah. Yeah a. Little. Lonely when hes at that phase where you become mean structure is becoming again mind is becoming you know this image to the madness. I think of the fire but. Let. Me understand the storytelling for what it easily understand when leonine audience cultural and all games begin here and thats when im in a plane that you know we have people going to film school is when you house 100 come anyhow. To direct a living axle any differently in a department in filmmaking people are now going to when their skills and when all of these come back and in the end these are play gets to that place where we have bastrop showed that you know all you would have what do we have to look at yes we do we have people we call him what we produce yes we do and thats all you need for the industry to be very. 6 little bit like it. But you go. Out and you walk on. Nollywood has been built by people from the heart of Nigerian Society who know instinctively what moves audiences in that country rather. They have created an industry that doesnt care much about rules and laws which is its greatest strength and weakness at the same time you nollywood is counting on professionalism and is driven by the economic interests of International Investors a purely capitalist venture and yet the development is Opening Doors for the next generation of nigerian filmmakers now graduating from film academies it is up to them to take advantage of the new Distribution Channels create movies with artistic vision and initiate a Cinematic Movement in africa. For a long time films that shape the worlds image of africa were largely made by europeans and americans nollywood constitutes a powerful counterweight the pictures it produces may have to store chains of their own but as african south pole trace they add an essential new dimension to the global flood of images of the past provide a more authentic here of africa. This woman is defining the regime by the. Fact one must move has been searching for her husband and son for years both might be victims of syrias secret service now theres a ray of hope suspected henchmen of us on our own trial in germany. Some goods from the. Business or limits on d. W. I. Cheat me or some. Discounted and inexpensive animals are suffering from environment is crying out. To new trends healthier can feed on resources and. Price war on the plates how good is cheap. Made in germany. 90 minutes on d w. Like. Oh. My god says love our food for the russians so. Steve. So many different walks of life the odds on our own bank and oddly trying to put all of this comes straight from the heart to its former c. E. O. Deep in horns in the morning delusion the marsh the interactions hamas. From the 1st glimpse of the loss to their final resting place the russians on g. W. Documentary. This is d. W. News and these are our top stories french president Emmanuel Mccall is calling for an independent probe into the cause of the explosion that leveled much of beirut on a visit to the lebanese capital my concept victims and families were owed an investigation and pleaded for International Aid the blast on choose day killed more than 150 people and injured thousands more. Germany is rick

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