Transcripts For DW Made In Germany 20240712

A 1000000 times but have trouble taking to heart you get what you pay for meaning the more you spend on something the better itll be but that doesnt stop me looking for a bargain and potentially regretting it later but some sellers will have you believe you dont have to compromise my county the german Supermarket Chain with thousands of stores all around the world my colleague chris down for save us went to find out how that could possibly be true. As one of the Worlds Largest Supermarket Chains actually its 2 chains not an easy route and they both pride themselves on that rock bottom prices and high quality product how does audi do it. Its 3 30 in the morning and all of compost is already at work he manages an ugly north Distribution Center as big as a football stadium. The company rarely lets t. V. Crews come to visit this is a rare exception. Trucks will be loading here soon and everything has to go very fast it was the same yesterday afternoon and yesterday evening when the goods were assembled for distribution and keep up the pace this morning to. Front load his truck and sets off on the 1st of 3 round trips today his 1st stop is the closest 20 kilometers away. There are more than 10000. 00 of these around the world. And they all get daily deliveries that stock rooms are small on purpose in order to keep down costs. Its now 6 am store manager and father john bussey 5 colleagues have to restock as much as a 3rd of the shell. Every morning the store opens in just one hour. I just i like to go to the gym when i have time but working here is fun and i automatically get lots of exercise. The staff tell me they get paid more than the average for the sector but the audi chain has come under criticism for its employees heavy workload and long hours. And how it gives a heads up aeration is for the region in germany the stores report more revenue per square meter shop space than any other discount or. Also roast its own coffee. And started very early in the companys history it was probably hard to convince suppliers to sell coffee to what was then called the album. But its a really fun so they decided to produce their own Coffee Coffee and thats been very successful. For some well known brands dont want to be seen to have their goods sold at super low prices at discount supermarkets. To get around the problem he sells a brand name goods under its own labels. This is where the other story began in essence the 1st store its 2 founders opened is still known as number one. Mother had already run her own small corner shop then in 1945 her 2 sons cottontail a place to open their 1st supermarket. This used to be the standard look unadorned pretty basic these 2 Staff Members met one of the brothers the pioneers of no frills grocery retailing. They just lay about howard on the floor and then lot more pallets with cans of tuna or pineapples or peaches or whatever was available on the market at that time of year. And they just piled them high. Price labels cut open the front of the cardboard boxes and that was that. When you get in and i wish i knew mr albert many many years ago he would do his shopping here every fortnight and he would always take the rejects the dented cans and sat 1. 100 until the old place came along no retailers sold goods out of piles of cardboard boxes at super low prices with a tiny profit margin per item all that coupled with low overheads and higher efficiency was a recipe for success. Karl until i ran the together overseeing its rapid growth until 1961 then the brothers parted ways each setting up his own company to logos are very similar to you had it i think not. 2 decades ago both companies started setting up shop in foreign markets between them they now have more than 10000. 00 super markets around the world. In recent years more attention has been paid to the design of the book is getting more sophisticated but that doesnt scare away the regulars. I live nearby thats one reason and then theres the range of goods and the prices you pause. For some things i buy it out the other things i wouldnt buy a child really. By most things out unless they dont have something. I want to find out more about the cost of the Modernization Program im invited to an off the record chat at the headquarters of the north in essence the privately held Company Never reveals much about its in a workings and doesnt give me any numbers. What is Public Knowledge is that in 2018 it posted an operating loss in germany for the very 1st time reportedly because of high investment costs. Legal has more branches the competition and the pricing pressure are fierce. He is famous for its weekly special offers popular products at extra low prices but thats not at the heart of its strategy. Were market leaders when it comes to pricing because our customers always pay the best price on all our items so ruthless top quality at the lowest possible price. Has to rise of course other supermarkets and discount chains also leave your customers with great prices in germany the hottest price was probably over meat pork or chicken can end up cheaper than common or garden vegetables is that compatible with humane Animal Husbandry concern shoppers can scan q. R. Codes to find out more about that Meat Processing plants the farms and the livestock. We aim for transparency customer should know under what conditions animals are bred up. We require our suppliers to abide by all the relevant regulations and we check up on them. And. We have a large Corporate Responsibility department that does regular audits of our suppliers you can meet so you. Know what its. Corporate responsibility appears to have become important to know what. It says it receives and answers lots of questions from environmentalists. Consumers are becoming more discerning and thats raising pressure on the retailer to show that it takes its responsibility seriously to ensure cheap and also mean humane. Play last year around 10000 farmers with 5000 tractors made their way from across germany to converge here in the center of berlin they came to protest the governments new policies on the use of fertilizer now those regulations are meant to help protect the groundwater but German Farmers say that will affect the harvest and theyre furious our reporter karl went to see some of these farmers spoiler alert theyre still angry. Each of these combine harvesters cuts a 10 metre wide swathe through the fields of rapeseed for most of the year the expensive machines stand idle in the shed but during the harvest theyre on the go almost all the time. Trucks drive right onto the field to pick up the crop. Thats efficient and saves time for the farmer. Detail out for employees for people on his 900 hectare farm in eastern germany he may use high tech machinery but he does not accept the label industrial agriculture. Or other reasons of i reject the idea of im the son of a farmer and what we do nowadays is not industrial i dont think you can ever describe farming as an industrial interest i would call this modern agriculture a kind of solution but. Once the crop is harvested fertilizer is spread on the field right away and another crop is planted. A regulation specifies how much fertilizer may be used so as to limit the amount of harmful nitrate in groundwater. In order to meet these requirements farmers have to use expensive measuring devices. The authorities check on compliance and penalties for violations can be severe. Lover is angry about the fertilizer regulation he says it makes it harder for him to farm the way he thinks is right. And every year the amount hes allowed to use is reduced. Doesnt stray lets it go and that means a lower yield. But then the following year the yield is even smaller. We dont defend that yield is the basis for calculate. The amount of nitrogen fertilizer for the year after that. He gave it up at all minus 20 percent over and over again. Its like giving somebody 20 percent less food every year on the books and video footage if thats how it works our fields are slowly starving. At some point well have no yield at all but i hear many. Farmers in the European Union receive subsidies from brussels and deter france case that amounts to more than 200000. 00 euros a year but its a gift he says hed rather not receive he says crops should command higher prices food is simply too cheap with the Machinery Equipment is getting more and more expensive as his diesel labor costs are rising as well of course thats a major factor in farming and we dont want to be left behind. While the rest of society earns more and more we farmers are less and less were always being accused of demanding subsidies but we dont want them we want fair prices and that means at least 30 percent more for grain milk and pork then we could do without subsidies. Now since one of its. Teacher allow for his neighbor is also under pressure financially a new Animal Welfare law means he has to upgrade Living Conditions for his picks. To fund d. T. H. And his employee catarina who may keep the south whove given birth confined like this for 28 days so that they cant crush or otherwise injure their piglets. Now each stall has to be enlarged that means there wont be room for as many cells in total. Employs 2 people to look after the pigs now hell probably have to let one of them go. As it was able to go it looks like well have to give up pig farming this shed was built for 185 sols we now have 120 and i think they each have a decent amount of space but if we have to rebuild and reduce the number even further it wont be economically viable for the following i cant do with just one employee what about weekends off and holidays i need at least 2 but i cant afford to pay too if we dont have enough sobs it just doesnt add up all together but if so cut her greenhorn it was set to lose her jobs as a situation dept since operation to the new regulations on Animal Welfare. Theres been lots of rain lately and deter loafers combine harvesters have to stop earlier in the day. Thats an annoyance for the farmer but what really makes him mad are all the regulations that he says are forcing him to change the way he farms whatever your Company Might and so far weve heard from the producers and sellers and on the other side of the equation theres us the consumers its our business they want and supermarkets are willing to go to Great Lengths to get it undercutting each other in the process what we all have to ask ourselves is what are the consequences of these price wars. Meat milk fruit and vege who has the lowest prices every cent counts competition is fierce among a handful of retail chains that dominate the global market. The worlds biggest retailer is the American Company walmart revenues this year are expected to amount to around 470000000000. 00 euros heavyweights among Discount Stores include germanys group which owns the legal and chains with estimated revenues this year of 120000000000 euros followed by algae with 100000000000. In order to sell their goods cheaply retailers often put producers under pressure if you dont give it to me for such and such a price youre out. Its not just Discount Stores that push down the prices they pay so do more upmarket chains like 80. 00 and i think. If their suppliers wont sell to them for less theyll even kick out huge corporations such as nestle cocacola and unilever. Small farmers sometimes find their deliveries of Fresh Produce turned down agreed price is reduced retroactively or payments delayed by the retail chains tricks like these have brought farmers out onto the streets in protest. But the retailers hit back they say theres no escaping fears International Competition and in any case many shoppers cant afford to pay more for their purchases. If you ask consumers most say they would be willing to pay more for meat and milk but when it comes down to it the majority still choose the cheapest items. Scandals over factory farming and exploitative working conditions on farms and in slaughterhouses have made cheap food a political issue. Whats the answer break up the big retail chains have governments dictate prices. But that sounds like socialism. And acts tricked are laws to protect workers animals and the environment that could raise prices. And equitable system of production and distribution is impossible given the Pricing Power of major retailers its a power struggle and the outcome is anybodys guess. If you are like me use all of oil in basically everything its affordable its meant to be healthy plus its a key staple in the socalled mediterranean diet which apparently helps you live longer consumers love it but many of those who make the oil cant seem to make a living from it the worlds biggest all of oil producer is but the all of all farmers say being at the top doesnt mean much in the face of shrinking profits one farmer and the c. E. O. Whose family has made all of oil for a century took it upon himself to take us production into the future. Is passionate about growing olives his trees grow on 100 hectares of land some of them are over 100 years old. Started with this olive grove. These trees were planted by my grandfather in the 1920 s. And. Since then hes restructured the olive groves so that he can live from selling olive oil he planted the trees closer together and started watering them which used to be unusual now me again harvests a 1000000 kilos of all of the year between october and february but their value is going down hughes said if you know the price of olive oil has fallen a lot that our profit margin is so small that many olive groves are no longer profitable. At todays market prices a kilo of the finest Spanish Olive oil only fetches 2 euros in the country 4 years ago it would sell for twice that like almost all the all of growers in the area used to send all of his all lives to one of the many cooperatives in the town of plenty. But with so many other farmers doing the same his or oil was getting lost in the mix which he found disheartening. And i decided to return to my roots my grandfather pressed the oil himself and sold it directly thats what my family and i wanted to. Pass 2 years ago they decided to market the oil themselves in nearby. Miguels brother take care of the business side julio posts ads on facebook and google at 1st they were only for the spanish market. And i had no idea about ecommerce i had no idea how to sell a product online. It was an adventure and a challenge but as a. Team we managed to put this beautiful project together we wanted the. Business is Getting Better and better theyve employed 2 people to stay in direct contact with the customers at the beginning of the year they started discussing which new avenues they could take and decided they would expand into all of europe while spain was in coronavirus lock down the warehouse in plant to fania was receiving more and more orders it was funny we just wondered what would happen if we started taking orders from abroad. And it was an even better outcome than any of them had expected why is he doing it anyway it was unbelievable i think i mean within 3 months 30 percent of our orders were coming from elsewhere in europe. Have been especially from germany. Money. The direct marketing worked out well but theyre still not in control of all aspects miguel still stores his own oil in the cooperatives tanks and he needs help extracting the oil from his all of us. Still not completely independent from the cooperative we need help from them to press the olives we cant do that without them and we need help filling the bottles. But he hopes to soon be fully independent again is already making more money than before the customers can buy quality all of oil directly from farmers in under luciana at a price that can compete with supermarket brands the new Business Model has already begun to bear fruit. And before we let you go its confession time for me i. Am terrible with plants so i wont likely ever to own any kind of weekend garden house or allotment but for many people these gardens are a source of pure pride and joy this week we handed our all off krieger a pair of hedge trimmers and told him to go wild he may have taken it literally took one sec one sec this all has to be trimmed the allotment lot on judge sauls for the same check check check check. And. It came up on my head gets away from my hijab god is she its ok is how hes doing it all wrong i look. At the c. E. O. s of i know what he thought but why dont you just to see if youre much better at them as i am that. Just look carefully. You can find allotments all over the world and london paris moscow everywhere. These are this one is 100 years coach house and you know 1000 and its a pretty is off the mall. For you know really lovely red cherries. Sile sherrys. Did. Have some things off much shouldnt have. In the shops not as. You know. This main stroebel. If i have to talk to eric out because of well this should be there. Because most of the democrats and kill what will you do with so many cherries and gooseberries and all the rest its a lot eat it all. You really want to know yes of course. I make jack and make reserves and i freeze stuff to eat in the winter this is do you know how good a store tastes in the winter. You get i cant imagine what i mean for a black forest gatto with homegrown strawberries and cherries little course. But my huts the most important thing i couldnt live without was house by sickness. We have always saw me cutting the hatch do you think i have a talent base in talent yes really thanks can really and if you want to do it even better i can show you how. To. Be often been a transaction i often walk past god its like the send wondered what kind of people are they appeal to you so much change and. Yet sparse now i know its just wonderful to get away from it all back from work in the office and steam on. The system from its so relaxing. Soon there will be pouncey thats growing over that it was a potatoes i planted. So i was like oh life has a thing or 2 to learn about plan. Its just like me maybe erika can teach us both to grow our own food thats all from this edition of made i hope you enjoy the show by for now and see lets talk. To. This woman that is defining the regime a. Fatwah must move has been searching for her husband and son for years both might be victims of syrias secret service known theres a ray of hope suspected henchmen of us on our own trial in germany. Some kids only. 13 d. W. I. Instead as most girls took it over. Im sure that it was a little bit out. In support of. What the baby was able. To deliver. A new era has begun. Of fire. By building. This insane. I want peace for. Places. That consume forests and entire residential areas. Of the rising temperatures for longer shortage of land clearance there is no flammable material. Once youve got it theres some stuff in the fine or some. Heavy equipment colorless. Hes a mold going up in smoke. Comes a gratian the mold on fire starts august 12th on do you double you have to invite it back in. And down sit with the baby. This is deja vu news coming to you live from the world reaches out to pave routes half of the massive blast Sick Children early 150 people injured thousands of emergency aid and rescue teams are flying into the lebanese capital a number of officials are under arrest over the explosions and the state of emergency is in. The race to find a Coronavirus Vaccine russia says it aims to start mass production as early as next month but many scientists are skeptical