Is for the. Beethoven is for us. Is for. Beethoven 2020 the 250th anniversary here on. Forestall the oh no no magic wand no i dont think you. Monch 995 a press conference called by eric cantona. 2 months earlier hed lost a flying kick a fan who insulted him during a game ben spies club mantra see united and stripped of the captaincy for the French National team he narrowly avoided a jail sentence but was banned from playing for. His press conference he delivered and now legendary one sentence statement on the c. U. Full sure. Its bigger than seen. Saltines. Be flown in from the roof. And then he got up and left. At that moment he became eric cantona. Being behind them i can give you an imagine opportunities at what might otherwise be a pretty uneventful event. Testing 12. Yeah yeah yeah yeah so who are the people who really revel in that spotlight. Theres this guy for one. For the sex. This guy i see them especially this guy look normal. Well show you how this trio of top coaches and other best in the business must of the press room and have plenty we can all learn from. First making your entrance is crucial. Smile to win over a roof. Whatever you want. Is more statesman like. As is marino but what. Journalists clapping it looks like club marine yo and have taylor trains these reporters over the years its. Hands more cosmopolitan. Clubs im here to talk to you by is disarming from the off as it gets. The better for difficult questions. This man knows about the power of words and the impact they have in this deceptively small arena and impact all too familiar to Diego Simeone any process that lets you go madrid side progress against liverpool in this years Champions League he felt comfortable admitting the benefits of extra time. To do able to bring them into the must. Talk about a Charm Offensive simeoni knew that the 2nd he was gone the reporters would be on their phones and laptops telling the world what a cool guy he is. Yes another master of the art of press conferences the key here is being as agile with words as you out with the ball with a repertoire ranging from the simplistic the ball the ball the ball the ball diving for the simple. To the figurative was really difficult whos looking for glasses with glasses and the philosophical the truth is in the hole is always in the holder to find the truth. They even quote higgle. These guys know how to deploy which words and when and if needs be why do you want to can do it in 5 languages to control the game. Hoping the next one can be. At a press conference they spread positivity you might. Sing for the journalists. And they get the press to join in on their party wont make you. Feel they make them there buddy. They can manage the question. Because theres a test to keep your critics close. At this point you could say but how does that help the players on the pitch in fact they also know how playing with the media is part of their bosss job and coaches translate that spirit of the Training Ground and the state in touch not these p. R. Supreme was used the press room arena as an amplifier this is where we get them in undiluted if not concentrated form. Im. Seems born for press conferences and the camera in general hes always there hes always ready. Hes always authentic story but not all smiles. Do you think didnt take enough risks is that what you want to read this thats really disappointing to say. Secret he talks on camera like he would to one of us i dont want to force more in your press conference. Yes because jersey marina is even more of a maverick. Tonight. Calmer we know eccentric is an understatement he has a different kind of knack for ruling the press room. Because. Hes impossible to read even if its face speaks volumes are friends and they were the same show does that. Also go to. This. Question do you know what would have included complete hardball and i want more alone then the other 19 managed to get and their reward is audience with a job as a guest quote and be happy others have been there as even if the others are your enemies quartier is less of an extrovert and more of a perfectionist and not quite as affable im sure for you some. Of our trio of trainers he doesnt quite have the same connection at a press conference but he exudes intelligence. And he excels in one departments. Respect. That is more on the mike to praise his opponents no my 1st wars is going to issue for the liverpool for the victory. It was a good game Football Game a tool like when he praises club i like a lot. But i like a lot because of this but that is. Because in 34 seconds. Maybe is the best in the biz managing the war did you hear that for the spectators. So between the lines hes actually and respectfully saying club style isnt my style of football loser it is the us so is that all 3 no respect and humility make a good impression. Some critics say why do you have a success. Its primarily down to him always having great squats his response. And completely agree with him. Completely agree with him i said many times there will be the discovery incredible players with the like again im sorry i was like the tricky is what youre insisting hes not important is exactly what illustrates his dignity something you can flog me made his own trademark i havent told the normal guy. This was his debut before the press at tottenham i was always kumble the problem is that you didnt understand that for all their modesty hes masses of the press conference can always resort to the more brutal option attack. Not everyone is an ace in the arse of attack these are just blah blah blah its just of course all. You want. But our media maestros master it with their eyes closed. And i think this question to be disrespectful it will shake out quite. Like the look at me when it took 2. Look at me when they took to you. Yeah. Yeah i. Know but them talking to the look at me. So i am too i am trying to explain he smiles while having a go at the reporter and immediately explains why hes been unfriendly and all the time looking his target in the eye. But sometimes being blunt is the only way to go so google instead of make stupid questions click google and try to find it but marino can also be a charm. In called tunnels after the game freezing you are going to be there all the time round. Life could be worse. One of the. Your gun club likes to turn questions back on to the reporters and defense into it oh yes there was a. What do you think. Theres always sarcasm if somebody has an interesting question. Ok these gents are masters of the press Conference Although when it comes to sheer impact the real trailblazer was this guy. Went to see your. Kids because they seemed. To. Be flown in from the roof. 21 words from a footballer when the seagulls follow the trawler because they think sardines will be thrown into the sea thank you very much. And whatever it was that he was trying to say it just goes to show that press meetings can save or relaunch a career. A sip of water jenius cancer now he knew. He gave the football and wider world something to think about in a short but surreal press conference. 21 words that marked a milestone for his legacy now everyone knew who counts in our week he was. The 13th 2nd press conference and since then hes featured in big name music videos. Immortalized in art starred in commercials. Im not. As example shows that what you say can define who you are. After all its not so important what people think when you come in its much more important what people think when you leave. Think it was. A defector from mr sherman who was caught and arrested. The bull garion border guard who did his duty. 30 years later the to meet again. The defender a wall and the Border Guards are 21. 00. Next. Innovations. Founders valley going to be under control its modern to show the price of cotton in a call to social entrepreneurs are changing the lives of the for providing schooling and home. Immediate fears addition to losing weight says what to do is a voluntary word from the parents. In 60 minutes d. W. The global corona crisis you can find more Information Online at d w dot com and on t. W. Social media channels. Going. Up up up up 100. 2 month elements in fact likely shes gonna. Last us name amanda and then instructs me as the other bottoms for unseen and. Put a god in the is in aisle stevie get fixed