Since 2011 the number of women with motorbike licenses in germany alone has risen by around a quarter to almost 5000000 and. Still more than twice as many men have mark to bike license as the industry remains very male centric. Its difficult when you go into a store i wanted something for me with different sizes and i was kind of intimidated there only guys in the store there guys they dont like even talk to you or if i wonder always with my friends. To introduce themselves to my friends but they dont even like shake my hand thats been in my home to see all awareness is growing and as a target group were taken more seriously but theres still a long way to go before the motorbike market gets more female friendly especially in terms of clothing or nothing since when should you click. In the past women will all. I didnt just use just decoration to sell most to buy. But thats changing slowly the industry is taking note women bikers are a force to be reckoned with. Steph ive gotten so kind we didnt have any female role models in the past showing us that it was totally normal for women to ride motorbikes do mechanical work and go on longer trips by themselves so there was no one inspiring us but were changing that now i want us and. If they were caught neck to top a role model her father she began writing a motorbike 10 years ago so she could join him on the legendary route 66 in the us. And were told its a fun i didnt really have much of a liar to ride a motorbike before but i love challenges and i really adventurous im like to travel. So thats why i got my license and took that trip with my father. These days shes passionate about motor bikes but theyre still just a hobby writing a motorbike is about having fun and living life to the full. The finn the. Sitting in that car its like you have a picture frame arranged you. But with a motorbike youre in the picture right in the middle theres no frame but youre looking at it from your right in the middle and thats a different feeling. A feeling that shared by a growing number of women that petra lets event is all about networking and creating community its also a safe space where women can build their confidence. Its neighbor it and. I live in the here and now for me its just important that the scene. Growing and that theres an interest now that more women become aware of it because its such a cool thing that its not one when youre on a road its just you and your motorbike its time for yourself overstay says month visits to these women are born to be wild the global Motorcycle Market is riding high with some 100000000000. 00 euros in 2018 its expected to keep growing and that for some part to women. Well its not just women in germany who are confronted with cliches japan is one of the richest and most technologically advanced economies in the world but society there is still very traditional it has the 3rd biggest gender pay gap among members of the o. E. C. D. The organization for Economic Cooperation and development only women in south korea at the studio paid less on average compared to men i know im half japanese hof german i visit japan often and when ever i see my japanese on she always asked me when am i finally getting married you know essential meeting a woman and all and you know even 30 yet. Its ridiculous and many people this think im not female enough that im too emancipated male female roles are still firmly entrenched in japan but i met one woman there who is trying to question gender stereotypes with a very unusual product try this on for size. Most. Of the big day in recent years weve seen the concept of bras for men emerge many people online for example find the idea strange or gross. Believe me but i think people should be able to wear whatever they want whether they are men or women. Just because it feels comfortable or they like it we are starting this brand to enable that. In mom but i want to tell you. Im a super tiny 29 years old and im in the process of launching a gender neutral underwear brand that i. Knew i was thinking i think typical japanese underwear stores dont offer that much variety theres a lot of floral lace pink ones id like to have a place that offers simpler more neutral designs which are more comfortable to wear. When talking about gender or sexuality in japan i feel like im being choked and. Theres no direct or physical violence involved but you can speak about it and thats distressing i think thats very typical of japan. I initially thought the bronze would be mostly for women but i found out that many large and then worrying about their breasts showing. Up among them are some men dont want their nipples to show and i realized that the only reason why many men dont buy bras is simply because theyre scared of what others might think and i can tell you. A vast amount of hours i have the body of a woman i thought when i wear this the whole doesnt bother me. And many men prefer it that way so we chose the design purposely we thought why not leave it that way so that anyone could wear it if they want to read a. Little. More because we want our products to be available internationally they will be on sale online. And were also collaborating with a Japanese Department store chain to sell them there as well. The problem is the way women are perceived inch of her in startups that have just gone public women hold less than 5 or 10 percent of any important position inch of her and we have a term. Its for when a woman gets married and therefore stops working at a Company Managing and parenting go together and then see. As the ultimate goal and source of happiness for women many people here still think that way. Since cory like i dont think were going for a niche market here maybe its too simplistic but focusing on male female customers limits i think a market is just going to double. Up. Peoples perceptions can change but i think that can happen quickly its our goal that people wont be looked at strangely just for wearing what they like thats what we want to present top audits without gender bias and change the way people perceive these things. I just went to the addresses to get ready for my fair share a wash cut and blow dry costs 55 euros for me but for you it would only been 29 euros thats pretty good i dont buy it there are things in lots of parks that you get as a woman ladies nights free drinks free cocktails dating apps are cheaper for women well theyve got to get our interest somehow but overall you guys definitely have a better deal a german study shows how false all gender specific services are more expensive for women even things like having your clothes washed and i and men only pay more 9 percent of the cases the study looked at only 41 percent of services where the same price as and if you look at the average price difference women end up paying quite a lot more than men searching euros 80. 00 in comparison to men for the same products and Services Just targeted specifically at women when made it more its only 7 and a half years more ok im starting to feel bad see. Heres a colleague kristin take on gender cliches and gender. Good i hope for women coke 0 for men. Calorie free coke was commonly associated with women. So as the years went by a separate sugar free version was created for the stronger sex. But about cafe for women because we like to hang out over a good coffee for men theres mcdonalds a quick simple meal is going to go there because we already have to divide everything into pink and blue just to sell more. In marketing and of the vijender marketing targets male and female consumers differently the danger is that it reinforces stereotypes and traditional roles. Machines cookbooks ions vacuum cleaners last year a german Supermarket Chain launched a Mothers Day Campaign that was so sexist it backfired. Is that of course men and women are different and it would be nonsense to develop sanitary products for men for instance you need to toiletries have to be divided into pink and blue. Is it really necessary for items that everyone uses to look different for men and for women it is. Better man gender marketing sometimes even invents a necessary product supposedly for women for example a ladies electric screwdriver or him girl. Does it as well its smaller and has simple to operate buttons because apparently were weaker and less intelligent. As women have emancipated themselves the. Discovered. Only be exploited if we women go along with it. Products are never. Designed for. That you would you buy a ladys electric screwdriver well im not the strongest as you can see but just like christina out of principle i definitely would not buy it well you know what sales went through the roof pretty interesting stuff so pink and cuddly for goals blue and robust for boys is that dictated by a law of nature or something no actually not far from it its a fairly modern invention in fact in the 19th century childrens clothes were often white or left on bleached that way they could be washed at a High Temperature without they call a fading and i was surprised to find out that pink and red were actually colors seen as very masculine because its strong colors and recall the red garments worn by kids while gals will blue because that was seen as more delicate and it was associated with the virgin mary but you try telling that to a screaming 5 year old. Or the pacifier for a Little Princess blue for boys even when theyre babies theyre slaying dragons where do these gender stereotypes come from. The Advertising Industry thats where girls wear pink and like dolls. They never wear blue. Thats for boys. Marketing professionals peddle stereotypes that marcus for our entire lives. These conditioned gender roles can make us sick thats what he has picked out says hes editor in chief at pinks thinks its not very friendly i see some progress and its actually were nice we just want people to realize that pink isnt just for girls and blue for boys gender roles of something we can play with we shouldnt pigeonhole children we should help them figure out their identity and let them do things their own way. Pick out has 4 children. Their mother works in a different city during the week he shoulders all the parenting himself. Hes one of 5 members of the pink stinks team its financed by donations. Completely run of the mill german city lets take a Wander Around the main shopping street and see what sort of gender stereotyping we can discover in the shop windows. We dont have to look far. Enough apparently only girls in pink get their ears pierced and seriously how many parents would buy a little boy suitcase with a picture of a unicorn not many boys get the blue ones with the puppies. I have a daughter and she had a pink bicycle and i have a son whos 18 months younger than he now needs a bike too but even though he could just have the pink one because thats still in perfect condition id buy him a new one a blue one so ive been sold to items when i really only needed one. Thats like you could just buy a green bike thats one solution sure then we come across this poster the slogan is practice makes perfect the citys Construction Industry is looking for trainees. It would have been nice if this campaign and aimed for more diversity theres a shortage of skilled workers these days and they could have featured a few women but not for me its a job for women too of course it is. More examples of gender stereotyping can be found on the pinks things website. Users are invited to send in agree just examples of sexist advertising is that its sexism when its a case of discrimination based on gender and when we men constantly convey the message that we arent capable of looking after our children and when we convey to women that theyre expected to be sexually available all the time and to take care of the household and look after the kids not because they can not because they want to but because theyre women and theyre for. Its that job thats gender based discrimination. Its high time to smash gender stereotypes. Lets just let boys and girls be whatever they want to be. And as we just saw with the Construction Industry and gender stereotyping also affects the professions that we choose but lets move away from europe for a moment and take a look at a very different gender specific product one with cultural and religious roots to head off head scarves can be very controversial and thats despite europes long history of covering up womens heads men as well men and women up until the middle of the last century wouldnt leave home without a hat on their head but some people see the headscarf now as a symbol of womens oppression of sexism and in a few islamic countries women are required to cover their heads by law but many muslim women say that for them wearing a headscarf is a liberating a way of stopping themselves from being reduced to a looks or a way of expressing themselves one of them is this next indonesian entrepreneur the aging the starry Business Model based on creating head scuffs for working with slim women. Every time i. Hear. That its getting more like. A need to keep. Cheery is an ancient sport and one recommended by the prophet mohammed. Jang lestari says her faith is very important to her both in her private and her professional life. Shes an entrepreneur based in jakarta. 8 years ago she founded his joke an online shop for muslim fashion she sees the hit job as a symbol of her religious beliefs and also of empowerment. And when i work ive films that im difficult to fly and the appropriate heat up the border the office at that time and there is no big brands in indonesia and so on in the other hand theres a lot of big. International brand and they try to make this he just be here and why not in a nation of people with their own. Marketing to this biggest population was a little bit of in the world this part off Economic Empowerment to. And so she set about building up a homegrown fashion marketplace to fill that gap. 20 years ago religious symbols were less ubiquitous in indonesia. But these days conservative islam is increasingly popular and the market for more distress is growing indonesia is home to some 200000000. 00 muslims thats around 90 percent of the population. Lestari started wearing the hijab when she was 14 against her mothers will today shes turned a fusion of faith and fashion into a successful Business Plan in the past it tended to be mainly the older generation who will veils today modest clothing expresses not only Muslim Identity but is also a style statement this event for his club members has drawn several instagram influencers he joked its kind of fredricka everybody is. Very very. Easy to find. Egypt now. He just collaborates with 200. 00 indonesian designing from buying to marketing and sales the whole operation is coordinated in the Company Headquarters in jakarta. Lestari currently has a staff of 120. 00. Young business coming knew she wanted to work in a field she knew well and that was fashion traditional muslim dress generally involves keeping the body covered except for the face and hands the fabrics mustnt contain gelatine because thats a pork product the whole process has to be hell out of itself and the. Islamic. Our watches are mostly in faith here its not only about how you wear our laws but how we also. Like concious about how we made it so we have to be very careful about this was the you know will of the. Produce our own clothes. How you can impact our environment being. Less starry is one of the few women in the indonesian startup scene she has 2 children and has sometimes encountered investors who doubt that a young mother is capable of running a business she often works from home because its so much more convenient its important to her its a pioneer a Family FriendlyTeam Oriented management style. If i want to be responsive it will make this company into rolling and sustainable i think because im woman im not im not feeling that im the boss everything that were here. And i cannot do anything without my team and im not positioning myself as a boss but pushing myself a year with. These days she also has stuff in london working towards establishing each up in europe to helping indonesian style modest fashion. Well if i end up having a boy and a girl im going to buy doles and skateboards for both of them and my bicycles are only going to be great good luck with that theres no pressure on me im married to a man sorry. Q. Well art that youve enjoyed our show gender marketing its stimulating stuff yes thanks for joining us and remember you can see any of those reports again on the made web site see you again next time you next. A few. Feet. From. This woman is defining the regime a. Fatwah must move has been searching for her husband and son for years both might be victims of syrias secret service now theres a ray of hope suspected henchmen of us on our own trial in germany body some goods only. Going to be observed a match monday doubling the conflict in march by mr obama secured an open ended right to rule by decree in order he said to fight the coronavirus pandemic my guest this week from budapest this fall i should vacate a hunger many people of the ruling feel best party is the government being honest about his motives or is this new law just. The latest move to cement the oath oratory of lewd conflicts of. 90 minutes from d. W. Climate change. The strain ability to. Environmental projects we give globalization affect biodiversity Species Conservation exploitation equality. Human rights displacement polls show the Global Impact of local action. Global 3000. Long d. W. Every day. For us and for our planet. The ideas is on its way to bring you more conservation. How do we make cities screamer how can we protect animals and their habitats what to do with all our waste. We can make a difference by choosing reforestation over the florist recycling over disposable Smart New Solutions oberstein said in our homes the earth is truly unique and we know that their uniqueness is what allows us to live and survive. Why do you assume the environmental soon to global 3000 on t w and almost. This is the the view news live from berlin moment 5000000 recorded cases and 300000 deaths the coronavirus pandemic mocks a grim new milestone the World Health Organization where cases are surging and when the 2nd wave his likely to come also coming off. Parts of india and bangladesh devastated after being hit by one of the most powerful psychos in years and the coronavirus is complicating efforts to assess the damage and bring relief. Also on the show