Again will hold. The reconquest turned into tragedy this is not the kind of freedom that we want. Code of morality to become a gateway to islamist terror. An exclusive report from a destroyed city. Phillips in the sights of i. R. S. Starts may 20th on d. W. Where do you go for new ideas to instagram right. Networks are having a shoot impact on fashion these days influences are as important as fashion critics and supermodels how is this changing the industry thats all a topic on shift today. In your. Thing off. As to ot deep my outfit of the day instagram and fashion pretty much a Perfect Match after all instagram is all about visuals and making things look good many people within that for self presentation have already become rich through as the room some influenzas even known worldwide fashion brands rely on instagram they use the platform for the find their image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. And m. A primary had the quickest turnover they need to just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms to design exactly the clothes 1000000000 euros want. These days it doesnt take long before it left china on instagram its picked up by retail is speed is about highest importance ultra fast fashion brands like who own misguided hummer ukraine. And it would have cost question on vito ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks im with bible home office talking to us and fast fashion brands can you please wait until i wear this in real life before your knock it off came kadesh in post last year under this photo ultra fast fashion brand misguided chose not to youve only got a few days before this drops online they oncet and tact kim kadesh and she didnt think that was funny so at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising of fast fashion is pretty smart heres how they bring an online trend to your closet in the 2 weeks. Retailers were quick to adopt i deficient intelligence for trend monitoring data used Image Recognition algorithms to analyze the close people post the ai assigned. To kuantan 150. 00 attributes per image. What the algorithm does is very similar to what im doing right now im scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. And i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. Trends. Lets say flower dresses are trending then a small test collection is produced and the dresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what sounds. So these days the clothes are mostly made and europe thanks to digitalize supply chain and short distances theres no need to store Large Companies can now produce on short notice. One factor is that having things produced in asia has gotten more expensive. Another out of it is that if you want to play the ultra fast fashion game youd have to have items flown in by plane. Taken together these aspects mean that its become less expensive to produce in the u. K. Highs in. Ultra fast fashion doesnt have physical stores and Shopping Mall long lines at the Cash Register or so huge mountains of clothes in the warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to 100. 00 new items of clothing on line per day. Be enough progress theres definitely a demand for constantly evolving collection was especially among the groups of buyers these websites are targeting this is a very young Customer Group who are active on social media and there its very important to constantly show new looks. Buying new things every day. Theres no way this environmentally sustainable. Fashion trends are necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u. K. Consider an item of clothing wearing it twice only practically new pieces get thrown away and to a nation containing overflowing. The Retail Industry is responsible for more Carbon Emissions than all International Flights and maritime shipping combined the more clothes are produced the more resources are used to energy chemicals. A clear reason to dislike brands fueling this trend but on the other hand some british ultra Fast Fashion Companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains thats an advantage for us is the fact that a culture of fast fashion is often only produced on demand so there is little stock surplus that has to be disposed when it isnt. Is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stopped in 2019 it was so popular that he got his own Instagram Account people even made little models of it out of play dough and pie crusts a huge triumph for the label brands define the image on social networks and attract customers attention including mine i barely even notice Old School Advertising like billboards anymore. Surprise right. Traditional advertising has become less important for Fashion CompaniesOnline Marketing already accounts for more than half of their media budget and the proportion is set to increase. From brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generates added value for other. Fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. Or they create a hash tag community where customers show how they wear the brand. Some Fashion Companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. Is that over the night i think that. Traditional Luxury Brands initially struggled with this type of customer loyalty. Vos in the past part of Luxury Brands like prada good to you or the level was that they wanted to be very exclusive theyve opened up now. Look at gucci its sharing its brand and brand identity and this is lead to highest sales and also to a high level of enthusiasm especially among younger target groups. Gucci has even had mean competitions to promote a watch to big advantage of social media is that the brands are independent from Advertising Networks or t. V. Stations and can communicate directly with their customers. Treating the customer like a friend is a lot of work for Marketing Teams friendships need to be maintained and large fashion brands influencers for this millions of people follow them is what. Influencers their choices shape trends which is why many get paid by brands to promote products of commercials and. Lancers am to come across as giving tips to friends. Kylie jenner and kim cardassian are masters at the skill each has more than 150000000. 00 instagram followers. I reach that huge is attractive for companies but thats not the only reason why Influencer Marketing is booming. Friend Community Brand communities like the brand or labels in influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility call it an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. The influence that if you sort of follow an influencer through their day they may have similar challenges and Beautiful Moments to you especially for teens younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend at the same as everyone knows that creates a bond that isnt as present with the salesman its going to focus on a surprise. Almost like a real friend but there are also refreshing lee different instagram years like the high peace grandpa there are lawyers. His grandson janet d. From dresses him in luxury street fair and post pictures on instagram with over 700000 followers next insurance or grandpa also get sponsored. But even non real people can become influencers. Is an avatar created by the u. S. Startup crowd with over 1000000 instagram followers her feet looks uncannily similar to other teen girls profiles avatar mackellar dance well known labels like health and klein and ambush and never spells the perfect promoter. An integral part of the scene micro influences they dont have millions of followers like carly kim campbell and co by. Important for companies because the mix of brands and everyday life on their streams makes them more relatable to their followers to keep users on the platform longer instagram now also offers shopping directly through the app. Being able to shop without having to leave the app thats the idea behind instagram check out. The uses can buy clothes handbags and shoes they see on instagram directly in the app payment is by credit card pay pal data such as your sipping address can be saved for future purchases and the platform keeps you updated regarding the status of the order. Instagram checkout has been available in the u. S. Since march 29th the base of it isnt included gren such as burberry and prada it does as well as sarah and. To date instagram shopping is available in 77. 00 countries products with that price tag if the user clicks to buy products and browse the opens which closes up to the purchase is completed so that the user is back on the stream. For instagram the goal is clear the more time you use a spend on the platform the more detail they use a profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if youre buying a new local every 2 weeks youre not only hurting your wallet but also the environment some brands are offering Green Options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made. And saves resources what you spend. Money on a virtual jacket and what do you think about fast fashion that is no thats all for me for today see an x. Time by. The eco rebels of the himalayas. See comes a state in northeastern india has switched entirely to sustain. The bug. On t. W. Who do the ocean supposed longstreet the fisherman who depend on them for their livelihood. For corporations just out to make money. On a global struggle for control is underway the consequences for nature could be devastating motion grabbing new laws of the sea. 45 minutes long double. What secrets lie behind these walls. Discover new adventures in 360 degree. And explore fascinating World Heritage sites the cool g. W. World heritage 360 get kidnapped now. See come in the eastern himalayas a unique experiment is underway in this small indian state agriculture here is 100 percent organic sent. Pesticides and fertilizers are banned. Taking everything from the environmentalists but a real giving Something Back to the environment. In germany meanwhile organic farming remains a