Keamy. You. Nice news and keeping. A list of all story. Because a. Must. Start in january 27th on d w. Where do you go for new ideas to instagram right out of a social networks are having a shoot impact on fashion these days influence is as important as fashion critics and supermodels how is this changing the industry thats our topic on shift today. Thing off. As to ot deep my outfit of the day instagram and fashion pretty much a Perfect Match after all instagram is all about visuals and making things look good many people within that for self presentation have already become rich through instagram some influenzas even known worldwide fashion brands rely on instagram they use the platform for the find the image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. And m. A primary had the quickest turnover they needed just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms designed exactly the clothes 1000000000 euros want. These days it doesnt take long before i left training on instagram gets picked up by retail is speed is about highest importance ultra fast fashion brands like who own misguided from the u. K. Fast question on be ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks im with. Us and fast fashion brands can you please wait until i wear this in real life before youre knock it off kim kadesh in post last year under this photo ultra fast fashion brand misguided chose not to youve only got a few days before this drops online they oncet and tect kim kadesh and she didnt think that was funny so at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising of fast fashion is pretty smart heres how they bring an online trend to your closet in 2 weeks. Retailers are quick to adopt i deficient intelligence for trend monitoring data used Image Recognition algorithms to analyze the clothes people post i assign. Up to 150 attributes her image. What the algorithm does is very similar to what im doing right now im scrolling through the feed and looking at pictures and the difference is that the algorithm is much faster. And i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. Trends. Lets say flower dresses are trending then a small test collection is produced and the tresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what sells. So these days the clothes are mostly made in europe thanks to digitalize supply chain and short distances theres no need to store Large Companies can now produce on short notice. If you put one factor is that having things produced in asia has gotten more expensive and another out of it is that if you want to play the ultra fast fashion game youd have to have items flown in by plane. Taken together these aspects mean that its become less expensive to produce in the u. K. In was. Ultra fast fashion doesnt have physical stores and shopping long lines at the Cash Register or so huge mountains of clothes in a warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to 100. 00 new items of clothing on line per day. Be enough. Theres definitely a demand for constantly evolving collections especially among the groups of buyers these websites are targeting this is a very young Customer Group who are active on social media and there its very important to constantly show new looks looks like. But come on buying new things every day. Theres no way thats environmentally sustainable. Fashion trends on necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u. K. Consider an item of clothing wearing it twice almost practically new pieces get thrown away until nation contain is often overflowing. The Retail Industry is responsible for more Carbon Emissions than all International Flights and maritime shipping combined to. Produce the more resources are used to any chemicals. A clear reason to dislike brands fueling this trend but on the other hand some British Fashion companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains thats an advantage. As is the fact that a culture of fast fashion is often only produced on demand so there is little stock surplus that has to be disposed up when it. Is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stopped in 2019 it was so popular that he got his own Instagram Account people made little models of it out of play dough and pie crusts a huge triumph for the label brands define their image on social networks and attract customers attention including mine i barely even notice Old School Advertising like billboards anymore no surprise right. Traditional advertising has become less important for Fashion CompaniesOnline Marketing already accounts for more than half of their media budget and the proportion is set to increase National Brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generate added value for other. Fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. Or they create a hash tag community where customers show how they wear the brand. Some Fashion Companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. Is that over then i think that. Traditional Luxury Brands initially struggled with this type of customer loyalty. A vast in the past part of Luxury Brands like product gucci or of all was that they wanted to be very exclusive theyve opened up now. Look at gucci its sharing its brand and brand identity and this is lead to highest sales and also to a high level of enthusiasm especially among younger target groups. Gucci has even had mean competitions to promote a watch to big advantage of social media is that the brands are independent from Advertising Networks or t. V. Stations and can communicate directly with their customers. Treating the customer like a friend is a lot of work for Marketing Teams friendships need to be maintained and large fashion brands influencers for this millions of people follow them is what. Influencers their choices shape trends which is why many get paid by brands to promote products unlike stuff commercials in. Hunters aim to come across as giving tips to friends. Kylie jenner and kim cardassian are masters at the scale each has more than 150000000. 00 instagram followers. I reach that huge is attractive for companies but thats not the only reason why Influencer Marketing is booming. Brand Community Brand communities like the brand or labels in influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility for. It an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. To influence if affords you sort of follow an influencer through their day they may have similar challenges and Beautiful Moments to you especially for teams younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend at the same as everyone knows that creates a bond that isnt as present with a salesman its one for quite honestly guys. Almost like a real friend but there are also refreshing lee different instruments like the high peace grandfather alloys. His grandson janet diefenbaker dresses him in luxury street fair and post pictures on instagram with over 700000 followers yonex influence or grandpa also get sponsors. But even non real people can become influencers. Is an avatar created by the u. S. Startup brugge with over 1000000 instagram followers her feet looks uncannily similar to other teen girls profiles avatar mccullough well known labels like calvin klein and ambush and never sposed the perfect promoter. An integral part of the scene micro influenzas they dont have millions of followers like carly kim campbell and co by. They are important for companies because the mix of brands in everyday lives on their streams makes them more relatable to their father was to keep users on the platform longer instagram now also offers shopping directly through the app. Being able to shop without having to leave the app thats the idea behind instagram checkout. Users can buy clothes handbags and shoes they see on instagram directly in the app payment by credit card so pay pal data such as your sibling address can be saved to a few to purchases and the platform keeps you updated regarding the status of the order. Instagram checkout has been available in the u. S. Since march 29th the base of vision included ground such as burberry and prada and nike as well as and. To date instagram shopping is available in 77. 00 countries products with a price tag if the user clicks to buy products and browse the opens which closes up to the purchases completed so that they use it is back on the stream. For instagram the goal is clear the more time you use a spend on the platform the more detail they use of profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if youre buying a new local every 2 weeks youre not only hurting your wallet but also the environment some brands are offering Green Options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made. And saves resources what you spend. Money on a virtual jacket and what do you think about fast fashion let us know thats all for me for today c. N. N. Time but i. Cant change an entire country. And saddam and no one talked about startups until march truly turn. Down the budding entrepreneurs are bringing seems to the desert and making some series out of clients. Projects like these could help the countrys economy sit down t. V. Shows for startups. Just. As a raging on social. Trends and manipulation. Democracies as muslim dictatorships. Cause social media threat to society. How can one distinguish between truth sometimes. Subtle. And fully. Double. What secrets lie behind these walls and discover new adventures in 360 degree. And explore fascinating World Heritage sites. T. W. World heritage 360. 00 get the maps now. In Northern Sudan for centrist people have lived in this area the region eking out a modest living despite all odds but it is being buried under more and more sand blowing officer hard