3 princes. Dream of leading the arab. Rival princes of the cold starts november 27th on t. W. If you happen to be watching this online i should tell you that you not only the viewer youre also being watched. Whenever were online information brokers collect our data and use it to assemble user profiles that can on them a lot of money online tracking i want topics today on ships. It seems everybodys favorite buzzword these days is privacy even giants like Google Microsoft and Facebook Companies that basically invented gathering user data say they now also want to protect it i cant remember the last tech conference that didnt mention privacy seriously if i had gotten a euro for each time privacy was set at these events i could retire privacy as a human right. We strongly believe that privacy and security are for everyone not just a few so thats why i believe that the future is private big promises but just how credible are these statements considering that Business Models are built around earning money with user data i know that we dont exactly have the strongest reputation on privacy right now to put it like he is right you know. Any credence are still ahead of other Companies Data protection promises was raised by reason privacy is gambles so how does tracking work and what role do cookies play. Whenever you visit a new website its highly likely youll be asked to accept cookies cookies or small text files that are placed on a users device they contain information such as the user name entered for the language a website was accessed and. Its important to distinguish between 1st Party Cookies and 3rd Party Cookies. First Party Cookies are placed by the website being visited they can only be read by that domains owners and can help provide good user experience. 3rd Party Cookies on the other hand do not come from the site being decided they come from 3rd parties which interact in a Global Industry as this web page shows these data collectors are often linked to advertisements or social media buttons and can track a user over multiple websites. And they can harvest much more data than most users are aware of. Google announced it will be limiting online track and cookies a move it presents as a noble deeds to protect users privacy. The changes will concern croll a browser over 60 percent of us use other browsers like firefox or safari added automatic tracking features long ago so it looks like google is finally catching up. Google announced its chrome update will allow users to block and delete 3rd Party Cookies deciding a website usually creates a number of 3rd Party Cookies running in the background many of which track users over different web pages. One challenge the browser update will have to solve is how to not delete cookies that are helpful for the user. Cookies via cookies tell the other side something about me. Now that might be useful if im shopping online for example because it lets a website recall which items ive already placed in my shopping cart the invite. As a user might want that remembered whether id want a 3rd party has advertisers or trackers to know about it is an entirely separate questions on that since the guys might agree with the website provider knowing something which i wouldnt want to 3rd party even though. To do that and beaten the straightest. Googly wants to tackle the problem and allow users to distinguish and it also wants to make it easier to see who 3rd Party Cookies are from. Chrome has also taken on so called fingerprinting a method for creating a unique fingerprint of your computer instead of cookies i think of printing relies on metadata that such as time zones Screen Resolution for plugins its almost impossible for users to notice not to mention stop how well comes privacy settings will work well to a large extent depend on how user friendly they are. Has already offered several different privacy settings but none of them have been easy to find all of these kind nor have they contained restrictions for 3rd Party Cookies. So party caucus. People actively search for those settings but you say us the car they leave everything in their default settings for to maybe to their disadvantage. Of these things were set more strictly by default in the state the. Experience with previous updates has shown that when users have to actively seek out and choose their settings if you will go those extra steps. To truly protect user privacy it needs to be guaranteed by the default setting i myself often dont have time to switch my settings when i visit a new and unfortunately that seems to be the case for most users now i know the internet has big brother capabilities if some guy with the camera following me around all day ive never stand for it but when ever i check my emails in the morning or visit a vet page or look at whats happening on facebook or instagram over 103rd party track has a following my every move this is the unpleasant truth behind. Cookies can be made visible with Specialized Software for example with firefox is free plug in might be. Small triangles represent cookies the circles are web pages. Its look at all this 217 trackers on 12 site trick. Thats nearly 20 trackers each. Massive palsy will be shut off and look at whats interesting is that theyre all linked to this bomb and when and for. These masses of data that increase with every click are of particular interest to the Advertising Industry advertisers make their money with personalized data and individually tailored commercials targeted ads based on a Detailed Analysis of user data make 90 percent of googles revenue and 95 percent of facebooks. The thing that i think people miss about this is that the more data is available the more i can persuade you the way i want you to be persuaded. And what do users get from it mostly free access to an app not a good deal. In 2019 the big data and Business Analytics industry expected to have a turnaround of nearly 190000000000. Dollars the market is enormous tech giants like google and amazon get big slices of by but so do less noncom from these these are the data brokers. Trading data is a lucrative market socalled data brokers gather personal data and enrich it with further information before trading huge databases. Culled hoyer works for Privacy International which is trying to make the data Broker Network more transparent. The reason most of us dont know data brokers is because were not their customers with their product. Data brokers gather data from numerous sources d from public records at registration offices or sweepstakes or Customer Loyalty cards add to that the data on web surfing behavior provided by trackers or online profiles this tells them a users name their address their chops but it also reveals what they like for instance what kind of music a person enjoys which series they watch and who theyre friends with. Axiom is one of the largest data brokers compiles up to 10000. 00 characteristics and attributes for a single profile. These individualized profiles can help banks landlords or Insurance Companies determine how likely it is a customer will pay. Meanwhile the ad industry makes use of the profiles to micro target their ads. The basic rule is the more specific and current data is the more valuable and expensive it becomes and corporations are particularly interested in new chapters in our lives weddings pregnancies severe illness anything that changes our lives significantly also changes or consuming behavior and thats what Companies Want to know. From a data broker knows if im single or married healthy or sick rich or poor they know what i do when im alone and when im with others. Im assigned up to 10000 corrector estates in my profile and i know nothing about them i cant even verify if theyre accurate still i get categorized according to my profile and is used to make decisions about me like whether i should get a specific Car Insurance or a bank loan a new advances in Privacy Software are meant to protect users from excessive Data Tracking at least in europe everything is supposed to be completely transparent by law tech giants really changing their ways for it it has his doubts. That making Great Strides for years plus they say they spearheaded privacy and Data Protection but thats why other large corporations in california are following suit. But it remains to be seen if thats all just a marketing ploy after birth it will result in serious efforts in. Personalized advertising relies on tracking tools like cookies the advertisers generate large revenues with targeted ads and the biggest player in the market is google. But some critics fear that blocking chrome cookies could harm smaller competitors and websites trying to market themselves. Then google stopping 3rd parties so advertisers from learning more about its users may not be in the companys interest but what im more concerned about our users interests and it users are being shielded from 3rd parties more parties that they arent aware of and whose methods they dont know if that protection is more important than the upsets it could cause in the Advertising Industry. Even to. Whether or not google and other tech giants really do care about privacy even if only to protect their business the initiative has certainly benefited the user. That sounds like its good for users but it also makes google even stronger. They dont have to stop collecting data thats simply stopping others from doing it seems the battle for privacy is far from over what do you think is your privacy important to you do you feel trading your data for a service like google maps is a fair deal wed love to know how you deal with these issues let us know on facebook dot com or you do you see you there by. The 77 percent street debate from gumby and. Right back into this country. Country take care of the. Attorneys and experts discuss how the country used dealing with the situation. This conflict is not maybe its not 100 years to be tonys. D. W. Life. You can change anything in life. Except your football club. Real fans follow their team truth they can think. Why is that why you are a football fan so more oil. Is 16. W. What secrets. Why behind the swamps. Discover new adventures in the 360 degree. And explore fascinating World Heritage sites. P. W. World heritage 360 get kidnapped now. This week on the 77 percent streets debate. Nothing is being done here this country is not ready its not able to 100 years or tawneys i dont offer support to let anybody i am cannot support return east for ever we are feeling our young people and we are continuing to feel our young people