With exclusive insights. The must see concerning parts culture to ensure a. Place to be for curious minds. Do it yourself networkers. So subscribe it dont miss out. On rest fausta fear admin it could lead well its in the Worlds Largest democratic election in india it played a huge pop how can fake news spread so easily who creates it and how can we stop it thats our topic today. With 900000000. 00 voters india is the Worlds Largest democracy in the run up to the 29000. 00 election fake news about sitting Prime Minister Narendra Modi. B j p party flooded social media like here you nest go declares Narendra Modi to be the best Prime Minister in the world the picture is real the headline is pure fiction the stars support the b j p really it turns out the writings on this scarves was photo shopped or this crowd of mostly supporters it looks vast but it was just a photo montage the problem isnt just in india social media is full of fake news and the worst part is this is where uses get most of the information. Some 300000000 indians use facebook more people than in any other country shop owner ram shankar i for example spends about 2 hours each day on social media reading up on news in this years election. When i watch news i obviously consider it to be true news is so popular in india how can i consider it false. The problem is that many people believe what they see on social media that makes online rumors and dissent from ations so effective and india lots of fake news tends to get shared through whatsapp and who would distrust their friends right now facebook which bought the messaging service in 2014 has begun to tackle the issue by limiting the number of people users can forward content to only time will tell if this will help rid was out of fake news experts im convinced for now this information just keeps spreading but why do some people create fake news in the 1st place. All social media is popular with anybody eager to spread their worldview. And fake news tends to get created and shared to sway political opinion or to sow discord. Anyone who only gets their news from alternative Media Outlets and on social media risks falling for dissing from asian and getting trapped in a filter bubble much of this content is simply for some designed to get people worked up. Fake news can be changed or to users because their data is tracked and analyzed on social media. To find a Facebook Like if you dont like my page i can now look at your profile and see what topics you talk about your sentiments about the stuff and how positive or negatively you talk about those things so now i can advertise to you using your specific keywords that you use with the same sentiments that you use are using your data to persuade you the way i want you to be persuaded. And users can monetize fake news to the more attention and clicks it garners the more advertising revenue a user can make. Fake news can generate immense advertising revenues in fact many people in the North Macedonian town of valis got rich producing fake news in the 26th in the us president ial race. Friends of sharks world endorses donald trump or president Clinton Emails linked to political paedophile sex ring. Fake news stories like these were produced by a group of students from North Macedonia during the u. S. President ial race and 2016 they were based in the city of venice which underwent major deindustrialization after the disintegration of yugoslavia many factories shut down and unemployment was high so creating fake news presented a great opportunity. To make some fast cash how step one create a website and a facebook profile with a catchy name and start posting plagiarized or made up new stories with sensational headlines step 2 create fake Facebook Accounts and use them to share links to dubious fake news content this led unsuspecting social media users to macedonia and fake news sites as more and more users visit it decides google increased its advertising which in turn meant the students earned more ad revenue. The fake news was kicked off by a businessman. He gives Online Marketing courses and says he accidentally helped donald trump win the us president ial election. Purely. Political news. And. More and more political news. At 1. 140 fake news websites were registered envelops some were so good at spreading fake news they were making several 1000 euros a day huge earnings in a country where the average income is just 3 160. 00 euros a month. Frenzy continues for. Facebook. Taking down another one appears somewhere else most of us would probably say were not that easy to trick. Something online because its funny because it confirms our beliefs without carefully checking the facts 1st. Today the sheer amount of content on social media is simply too much for most people to process. The ordinary person and by that i mean pretty much everyone including myself as a media professor is overwhelmed by the quantity of online content. We are unable to johnson the quality and accuracy of all this content. Were basically drowning in information. Informants who want to. Manipulate us capitalize on this information overload and they deliberately disseminate controversial content on social media making it look like people are sharing it. A humans are social creatures. If we feel theres a majority opinion on an issue we tend to side with it. Thats the problem with digital platforms is that theyre full of people and opinion. And were unable to tell if theyre genuine or just thoughts churning out 28. 00 versions of the same opinion by. Social bots are computer programs designed to post vast amounts of content on many different platforms they can create fake trends and make certain stories look more relevant than they really are. The fischel intelligence is making fake news even harder to spot it can manipulate video material in such a way that makes it nearly impossible for users to tell whats real and whats not President Trump as a total and complete of cause obama never really said that the video was produced by american filmmaker jordan peele interest to highlight the dangers of socalled deep faith in video today anyone can access the software needed to make ones algorithms keep getting smarter they can already transfer one persons expressions to a different persons face in real time just imagine you could easily put together a video where donald trump all bloody me of putin to clear world war 3 and Digital Technology to take someones voice is advancing to all this makes fake footage a real threat. For a long time the human voice is with the greatest challenge. Because every voice is incredibly complex and unique theyre almost impossible to fake. But in recent years enormous progress has been made on the combination of video footage and manipulated voices poses a huge threat. So what can we do to spot fakes luckily there are all kinds of tools and size available today that can help like truly dog media a Verification Platform codeveloped by d. W. It lets journalists and the all activist john. Verified the authenticity. And many are working on similar tools as well. Institute for secure Information Technology is developing software to spot fake news by analyzing text its been fed hundreds of fake stories to learn how to spot words and phrases that often turn up in bogus articles. Lab testing showed the software to be 97 percent accurate and identifying fake news. As to poverty migrants climbed into an apartment and raped. The author used the emotionally charged word grandmother instead of pension and mentioned poverty migrants. This is typical for negative fake news stories that computers can learn to spot. The German Research center for Artificial Intelligence or d. F. K. I is working on a news verifier software professor and his team want to use algorithms to help detect fake news by identifying the kinds of images used. In the software is to check whether the images used are authentic to verify if they really depict what they claim to show and if theyve been used in the correct context we check if the text accompanying the image actually fits the picture. On. The software for instance quickly detected that this picture of a Brutal Police crackdown 1st appeared online. It was the original egypts Tahrir Square protests the software also flags when images are shared online again at a later time in 2013 for example a twitter user from venezuela reposed to the image and falsely claimed it depicted protests in his home country this is it the picture was. Removed from its original context the purpose of this was to generate the impression of a reality that never existed to sustain. The researchers want to build a software that everyone can use to check the authenticity of an image with just a single click. Much work still lies ahead however as the software is still in its early stages even so all of us can do our part to uncover fake news 1st by checking how reliable sources it could be a bought 2nd use Search Engines to check if other trustworthy Media Outlets are also reporting certain stories and finally use googles reverse image search was Software Like to an eye to verify the authenticity of pictures. What about you have you come across fake news let us know on facebook to w dot com or you want to well weve got even more tips for you on how to spot this information. Whatever the season whatever the reason. Is always worth a visit. In summer in winter. But above all during october best the biggest fear bash. I cant understand why so many people jump here every year again and again. The. World unto itself. The finest musical compositions. 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