One day in the not too distant future. Nobody ordered this package but amazon knows you it is going to me that. Cant be a. Beauty is pregnant and amazon knew even before she did. Could this be possible in the future. A company that knows us better than we know ourselves that fills our wishes before weve even thought of them will we soon be living in this shiny new amazon world to tough it can one day amazon trucks will circle peoples homes and if someone needs a diaper theyll get it in 3 seconds equanimity for it to always be i think we can only underestimate how well the system knows us has kept a company with a smile in its logo that provides us with everything we desire but are we delivering ourselves into its hands when it delivers things to us im driven fear of what it could be if we do not engage if we give up if we become complacent and since there is dangerous when our going centrally control it and thats amazon today. Just. We go to the Oldest University in england to meet this man in his 6th elections going to victor meyer professor of internet governance and regulation at oxford his special field is done capitalism how Google FacebookApple Microsoft and amazon shaped the world. From industry to the in the change from the industrial to the data age is a very fundamental one. Greater than the change from an agricultural to an Industrial Society just like a sense of but is methodical and amazon is at the forefront of the radical change to this data age that were experiencing right now amazon guns for and that of. The other 200 stand amazon just take a look at the marketplace amazon as one of the largest markets in the world. So lets find ourselves a marketplace anyone moved to. Lets say if wires and sellers made it the marketplace youll find an incredible amount of goods here and maybe exactly what youre looking for if you like. The Traditional Market like this has 20 or 30 schools and if you only advice to apples he or she might find a dozen different varieties but an Online Marketplace is completely different back lets remember when i think our marketplace like amazon is gigantic with millions and millions of different products so that in the early days of the internet when many people tried to replicate the market digitally they just tried to offer a lot of products but that didnt really work out that well the amazon succeeded. So whats amazon secret it controls almost half of online trade in the u. S. Its Main Building is called day one. Because on your 2nd day at amazon you might already be slacking off a bit amazon expects its staff to keep working as hard as they did on this thursday thats what amazon boss jeff bezos wants so what are his plans for the future. We would have liked to have talked to amazon about it but amazon wont allow any interviews no permission to film and says only in writing so lets get amazons Virtual Assistant alexa to read them to us. Instead of speculating about the future we prefer to focus on the things that certainly wont change for us that means the talk us to miss will always want a large selection of products a good prices with fast delivery. If nobody at amazon is allowed to talk to us what about former employees we contacted a number of them but only one is willing to be on camera. My novel is my name is underway as vigeland i used to be amazons chief scientist. He started the job in 2002. I think but i was under from that. When i started at amazon there were less than a 1000 people in from my office was on the same floor as jeff based on meeting was after every meeting i had with him i went out more energized than when i went to who is jeff is highly intelligent hes thinking about details and the 10 year plan at the same time. Its on thats what i think makes him stand out thats with which to force my. When he worked for jeff bezos they were turning an online bookshop into a vending machine for everything the everything store. And thats why im the steve is your friend if youre sort of that was jeff bezos is a vision from the very beginning amazon the one stop shop and its all about learning from data is that nowadays recording data cost practically nothing so deciding in advance what you want to record and then doing it is much more expensive than simply recording everything utah idaho i get off the charts. Simply record everything for them online marked when put up with things on an Online Market there will never put up with on a normal market thats been here if we imagine amazon doing what it does on a Traditional Markets and then market for it would be like Walking Around with a little jeff bezos behind us always watching what were looking at what theres always retry on or prizes were comparing the qualities we want in preferences were. Writing it all down on before leaving and then he would use this information to show us which products best fit our view reference those. Would look to him based on johns again for Anything Possible maybe that doesnt really sound so bad letting jeff bezos know what were looking at in his marketplace. But not everyone sees it that way. Right now and cut to the you know call a Data Protection activist and author. For the. To research my book i did an experiment i wanted to buy as much as possible from amazon for one year and find out as much as i could about the company as part of this vast i wanted to know what information about me amazon was actually storing it and not only when i bought products but also when i just looked at things without buy. The company took a long time to release the data which its required to do under european law after some back and forth they finally sent her a cd. I found a lot on this cd the last 15000 clicks from the past year were on x. And if you were to print out my amazon data set on paper you get about 15000 pages. Appear. But she hadnt actually even bought that many things from amazon just looking at them was enough to. Click there were 50 columns for every click seen not only the 2nd i clicked on something and what kinds of products i looked at but also where i was what telecoms provider i was using and which web page i was coming from. She hadnt watched amazon t. V. And she didnt have an extra time but amazon still compiled a lot of darter about her. Amazon even knew when i was on vacation because of where the searches were made also some people use amazon prime as their main streaming service too so when you add it all together it can create a gigantic personality profile that goes into frightening detail about someone of. Info and information about how customers is an important part of our business we use data to make shopping at amazon and our products back to a more convenient for our customers. Amazon is a highly powerful. Feature its naive to say my data belongs to me that sounds good but most people arent clear about the meaning of that. Supposed to mean. Andreas was a chief scientist at amazon for only 60 months and that was a decade and a half ago today he travels the world as a doctor expert and a walking doctor machine anyone can find out when where and what hes doing at any time. And greetings from lispund World Financial Center here in new york one of the situations of not just a few of the small al. Qaeda. Fundraisers is in great demand as a speaker he advises companies around the world on data masses. Pacis reputation as amazons former chief scientist always follows him and gets him a long way even as far as the german chancellor. Im convinced our government can only keep up with developments if we continue to seek external advice and thats exactly what were doing by asking experts from the various fields to health and advise us in the Digital Council. To fight against andreas is one of them you were league media one because i consider the things that interest the chancellor for much because if i can convince her i can actually achieve more than i could at a university or in research for. The shed the good news as soon as he was appointed to the chancellors committee. My own artist you fired i think if you want data to be used sparingly then you are picking the wrong back on whos on the real battle is to demand more for the data you produce that the reporter see a cubicle. And so hes off to berlin or. But what can we really expect in return for. Whats just baseless giving us in return for letting him watch us. And shift business its a constant one stuff bezos has collected all this data about what weve been looking at on the market he starts to evaluate it. He wants to use it to learn what preferences influence our surfing behavior he said himself and he said everything from at. The chip business. So whats he doing with all this information. How he looks at which products are often bought with which other products from their range and then offers them to us he says i think people who bought this product also bought that product but again its many consumers think this is something really great. At the start of this. But i have sun surprisingly 30 percent of amazons turnover allegedly comes from these recommendations they hear us on realize is that we humans are much more predictable than we think we are. As. Human is pregnant now how could just base also know that. Defeat this week the group with the ability to find the right product is not only based on the comparison of a lot of factors but also on identifying patterns machines that increasingly learned from data over time can do this much better than humans and this allows them to pinpoint preferences that we ourselves didnt know we had. Preferences that can change. The model but thats pure Science Fiction isnt it the model of a Muslim Country a hike on can already tell whether someone is pregnant sometimes even before she knows it herself. On a just from a small changes in her purchasing behavior klein unfair in the home and in call them in. On really do that we ask alexa. No i. Know you dont think so. I mean Big Companies like amazon are very interested in finding out when a family has a new baby because this is a point in life where a lot drastically changes. And whoever manages to put their product there might win a new long term customer. So how do you know if a customer is pregnant 10 years ago a large u. S. Supermarket chain identified buying behavior patterns from a relatively small data set they even pinpointed the number of weeks. Following its been shown that pregnant women change their Consumer Behavior they switch to unscented cosmetic products they start buying cotton wool pads and wendys customers then go on to buy products like baby clothes just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. Its worth trying to shorten. The secret lines in the evaluation of socalled big data autodidactic machines recognize the patents and amazon is considered the leader in this field i dont know. When we look at which technologies will be important in 10 or 20 years time a large data set is actually the decisive factor and many retailers think they cant keep up unless they start screening their customers too they want to know how customers tick just as amazon does. In seattle amazon is testing a process that may soon go global. Simply go to a store. Environ out. Shopping. Be monitored and wander out again. 3000 of these stores are expected to open next year. At amazon pick up customers can go and fetch their online purchases. Hand of the treasure truck will take the online offer of the day to individual districts if. Amazon book stores even sell books offline amazon also owns the Worlds Largest organic market chain as well as its own fleece but their craft. Amazon already sells insurance and medication operates publishing houses and fashion my Payment Systems and Cloud Services and produces its own films and Television Programs it penetrates whole areas of our lives and collects data in the process everywhere. Its made jeff bezos the richest man in the world reportedly earning him 100000000. 00 a day as a hobby he has his own newspaper the washington post. His company blue origin is i need to launch 2 wrists into space. Hes built a huge mechanical clock inside a mountain thats time to run for 10000 years but what does the future really look like with amazon the city of seattle on the west coast of the u. S. Has already had a little taste. But image of ourselves on the field the city council and also a member of socialist at the end of. Jeff bezos made seattle his h. Q. For a reason he hardly has to pay any taxes here. On the one hand seattle is booming and you can see this right in front of you lets go baseball she owns the amazons weirs are a testament to that booming city but that is only for a few people for the rest of us seattle has become an auto fordable and unlivable place to live in and the working people who. Build these towers they cant afford to live in the same city that they build these buildings that. Years of low wages have also cites the Company Money one study says that in some regions of the u. S. A 3rd of amazon employees depend on government food stamps. What we see the last 10 years is an explosion in homelessness the regular people who go to work but their wages are so stagnant and their rents are skyrocketing so the combination of both of those things is a deadly combination and it ends up making you homeless Seattle City Council wanted to introduce a tax for Large Companies the money to be used to build Affordable Housing the topic was soon dropped amazon employs 45000. 00 people in seattle. There is no question that jeff bezos personally and amazon as a Corporation Enter mean they behaved like classic bullies in the schoolyard they said if you have the domestic the guts to pass this small tax on us we are going to cut in you with the closure of jobs that was what jeff bezos at amazon did to ensure that the staff did not pass instead of paying taxes amazon hands out bananas free of charge every day to anyone who wants them apparently over 5000000 have already been given away. German cities are also feeling amazons influence at least according to people who know about retailing is the internet giant accelerating the decline of small shops what does amazon itself think these did and we do not agree to take a look at the opinion of the well known and respected Industry Insider professor dr garrett hiring a man from the need to write in university of applied sciences need to hide. Yes lets do that we already have a date with him. When im in school im carrot high and im on i manage the University Research center and im a retail expert. But the professor doesnt actually say what the company would like to hear on the contrary in fact just a toy to show in future many small and medium sized towns can still supply our daily needs for an addict but we can no longer really shop there was this i call for free or perhaps amazon will eventually be the only retailer you can still buy from if you come because there wont be any others left. We havent seen it i know its like the enemy on the horizon creeping up towards us and we have to mobilize we cant just shut the window that will just lead to more empty shops some small and medium sized cities already have vacancy rates of 40 percent or more and it continues to rise and thats the consequence one doesnt invite us would assist you for that. He doesnt even blame amazon for the disaster he just says others simply missed the boat when retell changed. Wonderful to new true for local retailing still often functions as it did in the middle ages or even in the stone age amazon is reinvented retailing is in its a Technical Company and most traders dont understand this technology because its a completely different world i mean its on amazon sets the course and everyone else tries to keep up or catch up with all of it like a little city sentence are dying so does anyone who wants to compete with amazon have to fight fire with fire thats what one company is trying to do with food or draw on the internet with next day delivery of that. Kind of corner in the customer can do their complete weekly shopping to with 3 men. And we achieve this by cleverly offering certain products if you buy a certain kind of milk then perhaps youll also buy a certain kind of pumpkin. And thats what were trying to do here use data to make the customers Shopping Experience as efficient as possible since it was. Quick to livery routes if you start hardly any storage costs is this like amazon light. Isnt. Were already developing our 1st fully automated warehouse were much more efficient in delivery and we can ultimately offer it to the customer free of charge on the amazon approach is completely different and thats its. Look theres currently a supply problem in rural areas because of the exodus from those areas and amazon wont go there because its too expensive for their concept. Thats exactly what picnic is doing now moving into this niche. Taking on the giant but only in markets picknick has some 7000 customers so far but what will happen when it becomes much bigger in the past amazon has simply bought up aspiring competitors. Calm songs and seeking to mention at no time in history have markets become so concentrated so quickly the spitter i know a few years we may face a situation that there is no viable alternative for people to shop online other than within hours of that if you mention online and so cough must by amazon. Jeff makes the rules his rules if you dont stick to them youre out jeff what they need you seek him out germany has enormous power but eyes which allows him to push down prices and set conditions for traders and producers on 50 posts in. Mere emerson amazon is also manufacturing more and more. Products and selling them under the amazon name of fun and amazon will then take over the market stalls themselves through still no longer be any diversity as an aside to some kind of nightmare market with jeff bezos behind every stand. Its a planned economy with someone in the middle who knows everything and do everything on a list. Its not gone unnoticed. Here 30 example more more money is being spent in online trading and amazon share is growing and so is brussels the skepticism my name is them a great of a status and im the commissioner for a competition in the european commission. Its not the fact that they grow because in europe youre more than welcome to be successful the question is of course what means are they using is this competition by the book the book or are they cutting corners we made it for study of ecommerce in europe bits and pieces you know had to ours electronics all kinds of things that we buy online and in that we found a number of things but one of the things we also found was a concern about amazon and that has been coming back over the last year and now we found that there were grounds also to do a more specific look into how does this work. Google recently found out what can happen when moderator vista a gets involved the u. S. Corporation was fined 4300000000 euros the Commission Also made amazon pay a quarter of a 1000000000 euros in back taxes. Now shes investigating with the amazon is using its dollars a pound against small online merchants. Gets very serious suspicion that something is wrong then we have access to knock on doors 6 30 in the morning teams come in we can take a copy of your server your laptop your phone to find your digital evidence and then we will try to find a smoking gun because of course we have to find the evidence because this is an investigation its not gone that far yet 1st of all she sent out questionnaires to merchants who sell their goods through amazon at the same time shes also looking at the ever increasing services and goods that amazon itself office. Yes that is concerning because when you are in so many different markets but you have the same customer then one very basic thing is of course how to make sure that data doesnt travel from one part of the business to the next part of the business how are you going to make sure that you dont just get the amazon offered by amberson offered by amazon in all of the markets that armisen sir and this is why of course we take an interest in. The Digital Council is meeting for the 1st time today and on train is getting ready to meet the chancellor. Yeah lets see what the day brings. Angela merkel has called on just 10 experts to ensure that germany does not miss the digital connection theres another familiar face there too. And its. Going to be out before the meeting with mrs Merkel Viktor what should be said. And by yes how are you today didnt like it im great. The meeting in the Digital Council is strictly confidential of course. But also on his agenda today posting a selfie with the chancellor and his book and even shooting a video with the late chancellor conor. I dont know im addressed by you and this is the end of the meeting off the 1st day of the d. Get tired out digitizer board of germany because im going to work at a cabinet morning with some interesting ideas about the value of good and i was and now we have the briefing and figuring out what shall we do the next time. Andreas thinks we need better education its way to live alongside dart of machines like amazon. V. Could in your view if we used to have geography botany zoo wala ji and so on how can we make data a real subject now via the digital studies to equip us with the basic skills to make decisions in this Digital World it was a fit. He has a different idea. Weve got to tackle the problem at its root which is in the information in the incredible amount of data that amazon collects and only uses for itself for the end that amazon has a huge competitive advantage because it keeps the data to itself. The im to give if you can the only way is to force amazon to share this precious there with others disagree and amazon making some of its Data Available to competitors and small Startup Companies every day. And in piles and through a few hours if we dont do that we could soon end up in a World Without markets amazon would be completely unchallenged and why bother choosing things when amazons algorithms already know what we want. To hear click the 3 of the 7 by a stroke of luck jeff bezos has only been trying to sell us products that have a cult its current the tools amazon has developed for the market for it also be used for a completely different purpose a suffix runs under its real estate it could use them to aid police work for exam. And thats a problem thats with them cope with. The police force in Washington County in the us has recently become an amazon customer. My name is jeff hawkins going to launch to county Sheriffs Office in order to. Amazon has developed new functional Recognition Software and its supposed to help catch criminals in tranquil hills mara. Now more than ever a lot of people have cameras installed at their Home Security stores have more cameras installed that are better quality cameras and because of that or see a lot more crimes occur that are captured on camera with the suspects on really high quality video when we collect video or photos of someone committing a criminal act and we dont know who they are. To make. This woman has filmed a want to shut people down. To go take a photo of it yes. Youre right here im going to go check were able to take a still image from that video were able to take it to our computers that we all have we have inside of our police cars put it into the system and compare it against our 300000 or so booking photos. To see used to be done manually which took an incredible amount of time then i contacted amazon. Essentially you just take a whole bunch of pictures that you have run them through a process that creates a mathematical algorithm for each picture and that allows you to search it quickly its all done on the back and amazon takes care of all of that but to essentially all i have to do was. Index all of those images of the mathematical representation of the picture goes through to amazon servers but the. Actual image does not. This system is already working so well that it can even identify identikit sketches with some accuracy it would be very practical if the police could search not just its unclear. But also social media on the dotted bases we have to abide by the laws so the law says we cant do it so our policy says we cant laws can be changed and so can policies but thats why we say in our policy that we abide by the law and if the law changes then thats the voice of the people saying they want to change. We recognize we have a great deal of power and there is a potential when you have a great deal power for abuse and we want to use this technology responsibly want to use in a way that the public appreciates expects and not break that trust me as a private citizen i have those same concerns that they have. But now thanks to amazon the police saves a lot of time. It cost us only a couple 100. 00 u. S. Dollars to deploy and initially develop an upload our booking photo database and our monthly bill to use a software is right around 12. 00 so for 12. 00 a month if we can solve gosh even one crime a month for that it is a financial win for us what if you could also troll social networks in the same way. We had a female we only knew her 1st name that she had a warrant and we knew her profile on facebook which was not her real name. Her facebook video that she had posted on her profile take a still image from that video running through recognition and find out her true identity her 1st day match she had a warrant we later went to her house and arrested her. We have been very impressed with the technology and some photos of might seem like theyre grainy or dont have a lot of quality to them how i can still find those facial features and match them to people they have in our custody before. Many people on the upper hand believe the temptation to abuse the new technology will be too big to resist. Im im not a technology and Civil Liberties attorney at d. E. C. O. U. Of Northern California the a. C. L. U. Is the largest Civil Rights Organization in the us. And deployed 1st in places where theres a plausible Public Safety justification and where its convenient for people and then its expanded to encompass more and more and more modern peoples daily lives its important to stop the technology as it is beginning to be deployed and think carefully about whether those Public Safety just petitions are really valid. Amazons facial recognition of allows police to monitor the entire public space. This is already being done in other parts of the us too but the police there. In Washington County and want to talk to us. Why was it runs a large Cloud Service and theyre providing that Cloud Service to governments and theyre also providing Surveillance Technology to governments and so you know what is concerning about that partnership is that the information that Companies Gather could be combined with information that governments gather and the power and quite honestly the ability to control society could become truly profound and really disturbing lets see amazons opinion. Peterson as a Technology Solution imus and recognition already has many useful applications in the real world we continue to look forward to seeing how image and video analysis can contribute to the common good including in the Public Sector under law enforcement. Are any of these protesters wanted by the Police Amazon could filter this out in real time and also keep a record of who was at the demonstration today. Much the misaligned i was 1st off i want to society where i can do freely and participate in demonstrations without being registered anywhere across the country they dont know could was here today. Its completely impossible to go through inner cities without being filmed by at least 10 cameras that monk exists to come in since there muppets on anything link facial Recognition Systems from amazon or another company with all of the surveillance cameras there you get comprehensive surveillance of the public space and you cant say what other systems will be linked into it in the future. And. If our behavior is being watched. And the things we buy online are being watched what sort of dangers or problems does that really pose for us. But i. Will go i thought i was in new zealand in the field of Data Protection the amazon is asian of the world means that i can no longer find a refuge where a company isnt finding out about me. This data could also be used to manipulate me at some point because anyone who knows my concerns or my fears can also very easily find out how to make me buy something or perhaps even vote for someone. Whos. A professor at Harvard Business school has even given this phenomenon a name. My name is sean as you go off and im the author of the age of surveillance capitalism. The book on surveillance capitalism also includes alexa last year at amazon applied for a patent on software to help alexa to recognize not only what we say but also how we feel. I have had to have a little model of alexa right here so you asked me if i would have an alexa in my home. The answer is my home is my sanctuary using this conversational interface for their supply chain and her behavioral data now for amazon for example the ambition is limitless because it wants to saturate our homes it wants to saturate every environment where we live to make it as pervasive as possible because the supply of that voice is priceless she believes the only present alexa is just a harbinger of a completely new form of capitalism one where we think we are just customers but in reality are most of all suppliers of raw materials. Which means we are paying twice over. Surveillance capitalism is a road to good capitalism a mutation of capitalism based on extraction of private experience for others profit others knowledge and power the economic imperatives that drive surveillance capitalism force it into the production of vast asymmetries unprecedented asymmetries of knowledge and therefore there is symmetries of power that follows from vast private knowledge surveillance capitalism is a profound threat to democracy in fact i call it a coup from above a market based from above. Will there be a day when just base also knows us better than we know ourselves and also better than all our elected politicians put together what comes then. Is a sore does you maybe wed be better off without democracy never disappear and. We could just go to amazon and facebook and google and say. D. M. S. The basis is us mr zak about you 1st you know exactly what i want he cites i show you that every day could you just appoint the government for me its but until. A huge problems are at you so it could even lead us to question our own free will or we cant help but turn to our design because we believe that we can only be happy there. Completely surreal. When a single Company Knows what groceries will need next week when it produces all the products we like when it along who knows what music when joy and when the heroes on their pedestals provide instead of free will we dont be in the new age of amazon. We will pay a price for this future the price we pay will be in our freedom and in our social bonds and in the very possibility of our democracy i would not like to live in a world birds was Just One Company providing the wake up call and the toothpaste and the milk in the fridge because i think that the risks are too high and i have i have a sense of privacy that says for me and biggest thing that convenience. Good model you good morning you today is an important date for you you were in your sixtys week of pregnancy and have a gynecologist pleasure to see 930 at the Amazon Health care clinic so i refill the milk in the fridge for you stevie simply shut down the phone. Hold. Of course you leo wants to know if it will be a boy. Come on you or. Its blue that you can see for yourself. No i cant do all that yet but perhaps one day in a not too distant future. Playlets on the monday morning to our series on tomorrow today we want to see what he saw to experience what drove the one journey through latin america and following in the footsteps of the great scientist move next stop putting yourself in colombia tracing the history of slaves love to watch it observing douglas. I am not very creative yet but i would love to be considered an artist one day. Everyone is talking about Artificial Intelligence and we are too. Good computers and algorithms one day surpass the creativity. Of. Art on the edge. Or talk of global media for combat. In 60 minutes comic t. W. Might be a terrible idea. First thing its cool in the. First claim listen and then gores grand moment to run a joint direct attack on her journey to bring in our interactive dungeon trip to iraq and iran getting returns home. The water starts rising people might force. Her. Dangerous. Floods and droughts will Climate Change become the main driver of mass migration you can write any going to fix night if you want and probably most of the book on. The climate exodus starts september 5th on g. W. Pro democracy activists in hong kong say theyll continue that demonstrations despite a wave of arrests protest leaders just a warning and agnes chalo were among those detained and later released on bail with ortiz intensifying a crackdown have banned a mass rally planned for this weekend. As you know we have floridas governor is urging residents to evacuate before how to conduct