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Be possible in the future. A company that knows us better than we know ourselves that fulfills our wishes before weve even thought of them will we soon be living in this shiny new amazon world to tough it can one day amazon trucks will circle peoples homes and i mean if someone needs a diaper theyll get it in 3 seconds equipment for it has always i think we can only underestimate how well the system knows its kept a company with a smile in its logo that provides us with everything we desire but are we delivering ourselves into its hands when it delivers things to was. Driven out of fear of what it could be if we do not engage if we give up if we become complacent. There is dangerous one power can centrally control it and thats amazon today that has. Caused. We go to the Oldest University in england to meet this man. And i mean its good to let them go and victor meyer schoenberger professor of internet governance and regulation at oxford his special field is data capitalism how google feisty. Apple microsoft and amazon shaped the world. From industry to the in the trains from the industrial to the data ages a very fundamental one. Greater than the change from an agricultural to an Industrial Society in this league a century of but hes methodical and amazon is at the forefront of the radical change to this data age that were experiencing right now amazon guns for. The new overthrow understand amazon just take a look at the marketplace amazon as one of the largest markets in the world that. So lets find ourselves a marketplace anyone will to. Unlock lets f. Whiners and sellers made at the marketplace youll find an incredible amount of goods here and maybe exactly what youre looking for with. A Traditional Market like this has 20 or 30 stalls and if you only advice to apples here she might find a dozen different varieties but an Online Marketplace is completely different and mark look through amazon is a marketplace like amazon is gigantic with millions and millions of different products so this in the early days of the internet when many people tried to replicate the market digitally they just tried to offer a lot of products but that didnt really work out that well only amazon succeeded. So whats amazon secret it controls almost half of online trade in the u. S. Its Main Building is called day one because on your 2nd day at amazon you might already be slacking off a bit amazon expects its staff to keep working as hard as they did on their 1st date thats what amazon boss just based oss wants so what are his plans for the future. We would have liked to have talked to amazon about it but amazon wont allow any interviews no permission to film. Answers only in writing so lets get amazons Virtual Assistant alexa to read them to us. Instead of speculating about the future we prefer to focus on the things that certainly wont change for us that means the talk customers will always want a large selection of products good prices with fast delivery. And if nobody at amazon is allowed to talk to us what about former employees we contacted number of them but only one is willing to be on camera. My arm is my name is underway as vigeland i used to be amazons chief scientist. He started the job in 2002. I was ballmer to underfund. Be of uni when i started at amazon there were less than a 1000 people like him for who my office was on the same floor as jeff based on meeting was it after every meeting i had with him i went out more energized than when i went to who is jeff is highly intelligent hes thinking about details and the 10 year plan at the same time yet senior legal its on thats what i think makes him stand out thats with which to 1st not when he worked for jeff bezos they were turning an online bookshop into a vending machine for everything the everything store. And thats why ill be stevies you on for diffuser for that was jeff bezos is a vision for the very beginning amazon the one stop shop and its all about learning from data is that nowadays recording data across practically nothing so deciding in advance what you want to record and then doing it is much more expensive than simply recording everything utah idaho i did off the charts. Simply record everything for them online marked when put up with things on an Online Market there were never put up with on a normal market. Bindiya if we imagine amazon doing what it does on a Traditional Market its and then market for it would be like Walking Around with a little jeff bezos behind us always watching what were looking at what theyve always been trying on or prizes were comparing the qualities we want and preferences were. Writing it all down. For leaving and then he would use this information to show us which products best fit our preference those. Psyching been hit with the im based in june 2nd for you can possible maybe that doesnt really sound so bad letting jeff bezos know what were looking at in his marketplace. But not everyone sees it that way. Catalina no call a Data Protection activist and author. For the association to research my book i did an experiment i wanted to buy as much as possible from amazon for one year and find out as much as i could about the company as part of this vast i wanted to know what information about me amazon was actually story and not only when i bought product but also when i just looked at things without buying them the company took a long time to release the data which its required to do under european law. After some back and forth they finally sent her a cd. I found a lot on this cd the last 15000 clicks from the past year were on the rigs and if you were to print out my amazon data set on paper you get about 15000 pages. Appear. But she hadnt actually even bought that many things from amazon just looking at them was enough. Click there were 50 columns for every click seen on only the 2nd i clicked on something and what kinds of products i looked at but also where i was what telecoms provider i was using and which web page i was coming from but often. She hadnt watched amazon t. V. And she didnt have a mixer at home but amazon still compiled a lot of data about her. Amazon even knew when i was on vacation because of where the searches were made also some people use amazon prime as their main streaming service too so when you add it all together it can create a gigantic personality profile that goes into frightening detail about someone. And information about how customers is an important part of our business we use data to make shopping at amazon and our products back to a more convenient for our customers. Amazon is a highly powerful. Feature its naive to say my data belongs to me that sounds good but most people arent clear about the meaning of that. Supposed to mean. Andreas was a chief scientist at amazon for only 60 months and that was a decade and a half ago today he travels the world as a doctor expert and a walking doctor machine anyone can find out when where and what hes doing at any time. In greetings from lisbon World Financial Center here in new york one of the situations of not. To be understood what i. Did with. Andreas is in great demand as a speaker he advises companies around the world on data matters. Thought his reputation as amazons former chief scientist who was follow soon and get seem a long way even as far as the german chancellor. Im convinced our government can only keep up with developments if we continue to seek external advice and thats exactly what were doing by asking experts from the various fields to health and advise us in the Digital Council. To fight against andreas is one of them you are league media one because i consider the things that interest the chancellor for much because if i can convince her that i can actually achieve more than i could at a university or in research for. The shed the good news as soon as he was appointed to the chancellors committee. My own artist youre fired i think if you want data to be used sparingly then you are picking the wrong back on the line the real battle is to be mounted more for the data you produce that the demand for this year to become. That and so hes off to belin. But what can we really expect in return for. Whats just bass also giving us in return for letting him watch us. Open shift business its a constant one step bezos has collected all this data about what weve been looking at on the market he starts to evaluate it. He wants to use it to learn what preferences influence our surfing behavior. And set him in combat zones 5. But if the chip business makes you think so whats he doing with all this information. He looks at which products are often bought with which other products from their range and then offers them to us he says i think people who bought this product also bought that product but again if many consumers think this is something really great. It just told. Me to but i have sun surprisingly 30 percent of amazons turnover allegedly comes from these recommendations that he goes on realizes that we humans are much more predictable than we think we are. As you can just tell. You one is pregnant now how could just base also know that. Defeat this piece to get with the ability to find the right product is not only based on the comparison of a lot of factors but also on identifying patterns machines that increasingly learn from data over time can do this much better than humans and this allows them to pinpoint preferences that we ourselves didnt know we had. Preferences that can change. You but thats pua Science Fiction isnt it the model of a Muslim Country a height that was on can already tell whether someone is pregnant sometimes even before she knows it herself. Small changes in her purchasing behavior klein unfair in the home and in coffee that mention can amazon really do that we ask alexa. You know i. Know you dont think so. I Mean Companies like amazon are very interested in finding out when a family has a new baby because this is a point in life where a lot drastically changes. And whoever manages to put their product there might win a new long term customer. So how do you know if a customer is pregnant 10 years ago a large u. S. Supermarket chain identified buying behavior patterns from a relatively small data set they even pinpointed the number of weeks. Its been shown that pregnant women change their Consumer Behavior they switch to unscented cosmetic products they start buying cotton wool pads and when these customers then go on to buy products like baby clothes just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. Its worth the time assuring. The secret lies in the evaluation of socalled big data autodidactic machines recognize the patterns and amazon is considered the leader in this field other. Than when we look at which technologies will be important in 10 or 20 years time a large data set is actually the decisive factor and many retailers think they cant keep up unless they start screening their customers too they want to know how customers tick just as amazon does. In seattle amazon is testing a process that may soon go global. Simply go to a store. Environ out shop. Being monitored and wander out again. 3000 of these stores are expected to open next year. At amazon pick up customers can go and fetch their online purchases. Hand of the treasure truck will take the online offer of the day to individual districts. Amazon book stores even sell books offline amazon also owns the Worlds Largest organic market chain as well as its own fleece but their craft. Amazon already sells insurance and medication operates publishing houses and fashion my bills Payment Systems and Cloud Services and produces its own films and Television Programs it penetrates areas of our lives and collects data in the process everywhere. Its my jeff bezos the richest man in the world reportedly earning 100000000. 00 a day as a hobby he has his own newspaper the washington post. His company blue origin is aiming to launch 2 wrists into space. Hes built a huge mechanical clock inside a mountain thats time to run for 10000 years but what does the future really look like with amazon the city of seattle on the west coast of the u. S. Has already had a little taste. But image of ourselves on the city of the city also im also a member of socialist at the end of. Shift base was made seattle his h. Q. For a reason he hardly has to pay any taxes here. On the one hand seattle is booming and you can see this right in front of you the cigar baseball fields the amazons weirs are a testament to that booming city but that is only for a few people for the rest of us seattle has become the no fordable and unlivable place to live in and the working people who. Build these towers they cant afford to live in the same city that they build these buildings that. Years of low wages have also cites the Company Money one study says that in some regions of the u. S. A 3rd of amazon employees depend on government food stamps. What we see in the last 10 years is an explosion in homelessness the regular people who go to work but their wages are so stagnant and their rents are skyrocketing so the combination of both of those things is a deadly combination and it ends up making you almost Seattle City Council wanted to introduce a tax for Large Companies the money to be used to build Affordable Housing the topic was soon dropped amazon employs 45000 people in seattle. Theres no question that jeff bezos personally and amazon as a corporation entered they behave like classic bullies in the schoolyard they said if you have the domestic the guts to pass this small tax on us were going to cut in you with the closure of jobs that was what jeff bezos on amazon did to ensure that the staff did not pass instead of paying taxes amazon hands out bananas free of charge every day to anyone who wants them apparently over 5000000 have already been given away. German cities are also feeling amazons influence at least according to people who know about retailing is the internet giant accelerating the decline of small shops what does amazon itself think these didnt declare we do not agree to take a look at the opinion of the well known and respected Industry Insider professor dr gary hindman from the need to write in university of applied sciences you dont mind. Yes lets do that we already have a date with him. When im in school im in Pure Retirement i manage the University Web Research Center and im a retail expert. But the professor doesnt actually say what the company would like to hear on the contrary in fact just a toy to show in future the side many small and medium sized towns can still supply our daily needs and predict but we can no longer really shop there just as i called for her to have us amazon will eventually be the only retailer you can still buy from god because there wont be any others left. We havent seen it and its like the enemy on the horizon creeping up towards us and we have to mobilize we cant just shut the window that will just lead to more empty shops some small and medium sized cities already have vacancy rates of 40 percent or more and it continues to rise thats the consequence one doesnt invite us would assist for that. He doesnt even blame amazon for the disaster he just says others simply missed the boat when retell changed. Wonderful to new true for local retailing still often functions as it did in the middle ages or even in the stone age im not certain amazon is reinvented retailing is in its a Technical Company and most traders dont understand this technology because its a completely different world im not sure on amazon sets the course and everyone else tries to keep up or catch up with of would like. To see centers are dying so does anyone who wants to compete with amazon have to fight fire with fire thats what one company is trying to do with food order on the internet with next day delivery. That. The customer can do their complete weekly shopping 2 or 3 men. And we achieve this by cleverly offering certain products if you buy a certain kind of milk then perhaps youll also buy a certain kind of pumpkin and thats what were trying to do here use data to make the customer Shopping Experience as efficient as possible sense of. Quick to livery routes a few staff hardly any storage costs is this like amazon light. Isnt yet. Were already developing our 1st fully automated where were much more efficient in delivery and we can ultimately offer it to the customer free of charge on the amazon approach is completely different and thats. Its a. Look there is currently a supply problem in rural areas because of the exodus from those areas and amazon wont go there because its too expensive for their concept and concept thats exactly what picnic is doing now moving into this niche. Taking on the giant but only in nice markets picnic has some 7000. 00 customers so far but what will happen when it becomes much bigger in the cost amazon has simply bought up aspiring competitors. Calm songs and seeking to mention at no time in history have markets become so concentrated so quickly the spit i know a few years we may face a situation that there is no viable alternative for people to shop online other than within hours of that if you mention online and so cough must by amazon. Just makes the rules his rules if you dont stick to them youre out jeff for the new you seek him out jemez enormous power. Which allows him to push down prices and set conditions for traders and producers on 50 posts in. The mail and media Amazon Amazon is also manufacturing more and more products and selling them under the amazon name for and amazon will then take over the market stalls themselves will no longer be any diversity as an industry to some kind of nightmare market with jeff bezos behind every stand. Its a planned economy with someone in the middle who knows everything and can do everything on my list come. Its not gone unnoticed. Here for example more. More money is being spent in online trading and amazon share is growing and so is brussels the skepticism going to miss them a great if they stay and im the commissioner for competition in the european commission. Its not the fact that they grow because in europe youre more than welcome to be successful the question is of course what means are they using is this competition by the book the book or are they cutting corners we made a full study of ecommerce in europe bits and pieces you know had 2 hours electronics all kinds of things that we buy online and in that we found a number of things but one of the things we also found was a concern about amazon and that has been coming back over the last year and now we found that there were grounds also to do a more specific look into how does this work. Google recently found out what can happen when moderator vestavia gets involved the u. S. Corporation was fined for point 3000000000 euros the Commission Also made amazon pay a quarter of a 1000000000 euros in back taxes. Now shes investigation with the amazon is using its dance of power against small online merchants we get very serious suspicion that something is wrong then we have access to knock on doors 6 30 in the morning teams come in we can take a copy of your server your laptop your phone to find your digital evidence and then we will try to find the smoking gun because of course we have to find the evidence because this is an investigation its not gone that far yet 1st of all she sent out questionnaires to merchants who sell their goods through amazon at the same time shes also looking at the ever. Increasing services and goods that amazon itself office. Yes that is concerning because when you are in so many different markets but you have the same customer then one very basic thing is of course how to make sure that data doesnt travel from one part of the business to the next part of the business how are you going to make sure that you dont just gets the amazon offered by amberson offered by amazon or the markets are obvious and so and this is why of course we take an interest. The Digital Council is meeting for the 1st time today and on trail is getting ready to meet the chancellor. Yeah thats it lets see what the day brings. Angela merkel has called on just 10 experts to ensure that germany does not miss the digital connection theres another familiar face there too. And if you did what if an hour before the meeting with mrs merkel victor what should be said that did. I miss how are you today didnt like it im great. The meeting in the Digital Council is strictly confidential of course. Was also on his agenda today posting a selfie with the chancellor and his book and even shooting a video with the late chancellor conrad. I know im addressed by you and then this is the end of the meeting off the 1st day off it did get tired out due to advisor board of germany because i got to work at the cabinet morning with some interesting ideas about the value of good in us and now we had a briefing and figure out what shall we do the next time. And trance thinks we need better education its way to live alongside data machines like amazon. Rican in your view if youre used to have. Geography botany zoo wala ji and so on how can we make data real subject knowledge of you in the digital studies to equip us with the basic skills to make decisions in this Digital World it was a fit. He has a different idea. Of goodness than those weve got to tackle the problem at its root which is in the information in the incredible amount of data that amazon collects cent only uses for itself for vain that amazon has a huge competitive advantage because it keeps the data to itself. Im thinking maybe its the only way is to force amazon to share this precious data with others this is going amazon making some of its Data Available to competitors and small start up companies every day. And impose and that up until a few years if we dont do that we could soon end up in a World Without markets amazon would be completely unchallenged and why bother choosing things when amazons algorithms already know what we want. To click the 3 of us here by a stroke of luck jeff bezos has only been trying to sell us products thats of a cult its current the tools amazon has developed for the market it could also be used for a completely different purpose a suffix comes under its way to say it could use them to aid police work for example and thats a problem with them copying. The police force in Washington County in the us has recently become an amazon customer. My name is just a most definitely if you watch the county Sheriffs Office or. Amazon has developed new facial Recognition Software its supposed to help catch criminals here in tranquil hills mara. Now more than ever a lot of people have cameras and. Stall at their Home Security stores have more cameras installed that are better quality cameras and because of that or see the lot more crimes occur that are captured on camera with the suspects on really high quality video or we collect video or photos of someone committing a criminal act and we dont know who they are. To make. This woman has filmed a wanted shocking stop. To go take a photo of it yes. You will right here im going to go check more able to take a still image from that video were able to get to our computers that we all have we have inside of our police cars put it into the system and compare it against our 300000 or so booking photos. You see used to be done manually which took an incredible amount of time then i contacted amazon. Essentially you just take a whole bunch of pictures that you have run them through a process that creates a mathematical algorithm for each picture and that allows you to search it quickly its all done on the back of an amazon takes care of all of that but essentially all i had to do was. Index all of those images the mathematical representation of the picture goes through to amazon servers but actual image does not. This system is already working so well that it can even identify identikit sketches with some accuracy it would be very practical if the police could search not just its unclear mental toughness of banks but also social media on the dotted basis we have to abide by the laws so the law says we cant do it so our policy says we cant laws can be changed and so can policies but thats why we say in our policy that we abide by the law and if the launch changes then thats the voice of the peoples. And they want to treat. We recognize we have a great deal of power and there is a potential when you have a great deal power for abuse and we want to use this technology responsibly want to use in a way that the public appreciates expects and not break that trust me as a private citizen i have the same concerns that they have. But now thanks to amazon the police saves a lot of time. It cost us only a couple 100. 00 u. S. Dollars to deploy and initially develop and upload our booking photo database and our monthly bill to use a software is right around 12. 00 so for 12. 00 a month if we can solve gosh even one private month for that it is a financial win for us what if you could also troll social networks in the same way. We had a female we only knew her 1st name that she had a warrant and we knew her profile on facebook which was not her real name. Her facebook video that she had posted on her profile take a still image from that video running through recognition and find out her true identity her 1st day match she had a warrant we later with her house and arrested her. We have been very impressed with the technology and some photos of might seem like theyre grainy or dont have a lot of quality to them how we can still find those facial features and match them to people that have been our custom before. Many people on the upper hand believe the temptation to abuse the new Technology May be too big to resist. Im. Not a technology and Civil Liberties attorney thats p. C. L. You out of northern california. Not just Civil Rights Organization in the us. Is often deployed 1st in places where theres a plausible Public Safety justification and where its convenient for people and then its expanded to encompass more and more and more modern peoples daily lives its important to stop the technology as it is beginning to be deployed in field carefully about whether those Public Safety just magicians are really valid. Amazones facial recognition of allows police to monitor the entire publics. This is already being done in other parts of the us too but the police there is open as they are in Washington County and want to talk to us. Why was our runs a large Cloud Service and theyre providing that Cloud Service to governments and theyre also providing Surveillance Technology to governments and so you know what is concerning about that partnership is that the information that Companies Gather could be combined with information that governments gather and the power and quite honestly the ability to control society could become truly profound and really disturbing lets see amazons opinion. As a Technology Solution imus and recognition already has many useful applications in the real world we continue to look forward to seeing how image and video analysis can contribute to the common good including in the Public Sector under Law Enforcement but. Are any of these protesters wanted by the Police Amazon could filter things out in real time and also keep a record of who was at the demonstration today the most the most and im not the best off i want to society where i can do freely and participate in demonstrations without being registered anywhere and thats the only country in oakland was here today operating. Its completely impossible to go through inner cities without being filmed by at least 10 cameras that monk exists to come in since theyre muppets from anything link facial Recognition Systems from amazon or another company with all of the surveillance cameras there you get comprehensive surveillance of the public space and you cant say what other systems will be linked into it in the future. And that. Our behavior is being watched. And the things we buy online being watched what sort of danger of problems does that really pose for us. To do. Who i thought i was in new zealand in the field of Data Protection the amazon is asian of the world means that i can no longer find a refuge where a company isnt finding out about me. This data could also be used to manipulate me at some point because anyone who knows my concerns or my fears can also very easily find out how to make me buy something or perhaps even vote for someone. Who is. A professor at Harvard Business school has even given this phenomenon a name. My name is sean as youve often im the author of the age of surveillance capitalism. Surveillance capitalism also includes. Last year amazon applied for a patent on software to help alexa to recognize not only what we say but also how we feel. I have had to have a little model of alexa right here so you asked me if i would have an alexa in my home. The answer is my home is my sanctuary using this conversational interface for their supply chain and her behavioral data now for amazon for example the ambition is one ringback less because it wants to saturate our homes it wants to saturate every environment where we live to make it as pervasive as possible because the supply of that voice is priceless she believes the only present on that site is just a harbinger of a completely new form of capitalism one where we think we are just customers but in reality are most of them suppliers of raw materials. Which means we are paying twice over. Surveillance capitalism is a rogue capitalism a mutation of capitalism based on extraction of private experience for others profit others knowledge and power the economic imperatives that drive surveillance capitalism force it into the production of vast asymmetries unprecedented asymmetries of knowledge and therefore there is symmetries of power that follows from vast private knowledge surveillance capitalism is a profound threat to democracy in fact i call it a coup from above a market based from a box. Will there be a day when jeff bezos knows us better than we know ourselves and also better than all our elected politicians put together what comes then. Is a sore does year maybe wed be better off without democracy never disappear and. We could just go to amazon and facebook and google and say. D. M. Is the base of jesus Mr Zuckerberg you know exactly what i want he takes i show you that every day could you just appoint the government for me as it makes it up but until i see potentially huge problems are at you so it could even lead us to question our own free will or we cant help but turn to hours on because we believe that we can only be happy theyre. Completely surreal. When a single Company Knows what groceries will need next week when it produces all the products we like when it along who knows what music we enjoy and when the heroes on their pedestals provide possibles instead of free will we dont be in the new age of amazon. We will pay a price for this future the price we pay will be in our freedom and in our social bonds and in the very possibility of our democracy i would not like to live in their world birds was Just One Company providing the wake up call the toothpaste and the milk in the fridge because i think that the risks are too high and i have i have a sense of privacy that is for me and biggest thing that convenience. Good modern you good morning you today is an important date for you you are in your sixtys week of pregnancy and have a gynecological of pleasure 930 at the Amazon Health care clinic so i refill the milk in the fridge for you steepish intrusion into our office and. Move. Of course you are leo wants to know if it will be a boy or a girl come on you. Its blue you can see for yourself. They cant do all that yet but perhaps one day in the not too distant future. He spent his whole working life toiling in the minors who know his 45 year old and penniless. Just hours old just get the order in order to marry. Here in kentucky one minor after another contract black lung disease. Or same or cases theyll ever have a new united states. Leaving the victims to fill in for themselves. Every time. 30 minutes off w. Eco africa. Bigger animals attract a lot of attention but dont overlook the. Little flowers very endangered. And you can do something to protect them. And. We presume free Success Stories from south africa. Identifying rare plants replanting them creating an urban oasis. In 90 minutes. Earth. To millions of species a home worth saving. On those are big changes and most start with small steps global interiors tell stories of creative people and innovative projects around the world like news that counter the climate most Green Energy Solutions and reforestation. They create interactive content teaching the next generation about Environmental Protection and were determined to build something here for the next generation goldline dios the multimedia environment series on d. W. That. Italy is center Left Democratic Party and anti establishment 5 Star Movement have until wednesday afternoon to form a Coalition Government or the country will face a snap election negotiations had stalled over whether to keep Prime Minister that they can take as head of a new government that both parties said talks were going well after they were g m d

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