Social media its often unclear where a post comes from what comes up on our news feed isnt random facebook and poll carefully tailor content to individuals interests and tastes the companies have a profile on every user each time we click on something we leave clues about our likes and dislikes and our profiles get more and more detail so if you think youre in full control of what you see online im afraid that youre mistaken. Also show Media Companies make money with affectively placed ads that are individually tailored to user profiles they know what kind of car users drive whos just had a baby and who is planning a world trip. So called microtargeting consuela user without them even noticing politicians also target their constituents but online its often hard to recognize political and. Not in fact when the margin of an election is narrow with just a few. Its tipping the scale like what just happened in michigan and wisconsin its all about mobilizing every last voter a solid Data Analysis can make a political communication strategy more effective. This is where social media profiles become a tool for focusing campaign ads car drivers want lower fuel costs young parents want safer neighborhoods and someone planning a world trip is probably well off and would be happy if taxes were lower targeting ads have long played an Important Role in campaigning. Microtargeting microtargeting is constantly developing george w. Bush is that during his 2004 campaign as it obama in 2008 and Hillary Clinton and donald trump and 2016. Now you could argue that microtargeting is a good thing for instance i dont own a car so i dont care about new car ads. But what if that makes an algorithm think im not interested in any current news what about exhaust fumes on you immobility technologies but knowledge is power and people should be able to choose what information they access plus they should be provided balance views on social media this is often not the case like on twitter where a far right german minority repeatedly manages this to skew discussions. This is how it goes so in posts and news item saying that muhammad is the most popular name in germanys capital berlin. Different nation goes viral on social media and takes on new meaning with fire right users saying it confirms their fear that germany has been flooded by foreigners. According to a new study almost half of the items posted on social media platforms lean towards the extreme right and yet only 10 percent of users belong to extreme right parties. The 5 thats the danger. Is that posts that reflect peoples anger and create even more anger which then ends up in establishing. This happened after a far right politician had posted another news item and disparaged the fact that there was no one version of the famous with chocolate prepared according to the precepts of islam. The post was shit thousands of times and even turned up in serious daily papers. In this case social media help far right politicians spread the world view. Social media play an Important Role in political discourse and uses and politicians alike need to know how to handle that one great example for how not to handle things is what happened in germany and the run up to the European Parliament election result has 1600000 followers and is known for his political commentary you normally find him rapping or telling jokes but shortly before the election he posted a video that quickly went viral and modified politicians in a blistering tirade reso dismissive of germanys largest conservative party the c. D. U. Of course they were not amused but well the partys reaction to the video really showed was most german politicians still dont know how to deal with social media does the internet is still uncharted territory for us my favorite quote by merkel whats it like in your country your politicians also still overwhelmed with the internet if you im going to show how city you politicians live how they like basic skills for their job how they make policies against Expert Opinion that theyve participated in war crimes and how theyre used for propaganda and misinformation against younger generations. Strong words followed by an awkward aftermath the c. D. U. Responded to the you tube. Video with p. D. F. 11 pages long and then the partys leader called for rules for digital spaces defying the question is clear if you consider populism what rules to apply in the analog sphere and which rules apply to digital spaces. Critics say this means parties supports online censorship but reso did exactly what daily newspaper commentators would do his stated his opinion paradoxically politicians then began discussing whether results commons warrant being discussed at all quite a foolhardy approach meanwhile the Online Community began discussing what resort has not how it said it is video was shared commented. And praised most content related to bad took place online without politicians german politicians have a lot to catch up on i think its definitely better to join a conversation than to censor it controlling social media and restricting freedom of expression already exists in china social media is much more a part of everyday life over 800000000 people logged on each day but the government closely monitors what users do with their. International social Media Companies grew immensely over the past decade but in china western platforms are not the country has its. Own state of facebook. Chat. And. Digital activists. Gives some insight as to why. Those Chinese Companies are they promise the government they can pass to control on line contracts so they will not they will listen to the government or they will actually preemptively deleting lot of accounts. Before the Internet Police even take a look chinese social media providers monitor their own platforms and censorship is getting stricter shopping and browsing are permitted but content which could check public political opinion is closely sense it and anyone who directly criticizes the Chinese Government faces harsh sanctions like shanghai told a Human Rights Defender sentenced to 19 Years Imprisonment he had criticised beijings persecution of weaker muslims his messages were used as evidence against him in court after the arab spring turns government thats where they really felt. Threatened. So any information any activities you see in the social media to coordinate the collective action to express that kind of political opinion is under a severe punishment. Government has largely succeeded in eliminating the topics of Data Protection and privacy from public debate privacy is no discussion in china because the government preventing such a large scale discussion in Civil Society for ordinary chinese consumers they have no option this is how china has created a system in which social media does not promote democracy. But what about countries without the same centralized censorship as china social media more neutral and reliable their. Safe place for political opinions lets look at south america uses their can access and from there like and they do often 246000000 people use facebook and co at least once a day in south america far more than that in the us or you so its not surprising that social media has a big impact on political opinion but it seems state interference is also a problem. Human rights activist majano. Explains that the american governments biggest been the source of this information and this happens with governments with Political Forces also from opposition parties within the committee and also of course with big media conglomerates but they have the broadest aspects of this information to not come from the society. Digital rights activists marianna d. S. O. None of these says that in latin america governments do not censor of social media but that does not mean freedom of speech is under threat. Governments are using its cues for touring revelations about hate speech and information the sort of theres a way. Of being in the governments decide what counts as fake news and hate speech no evidence required in effect this allows them to regulate social media content. For instance if you Say Something about the press then that implies that you sort of take the precedent that time to hate speech then it becomes a political meeting and thats not what they speaks about hate speech set out for some for much protecting. Critical opinions can this simply be dismissed as hate speech or misinformation and the government monitoring what should be a free space in this way can keep politicians in power while undermining the principle of democracy social media and democracy difficult topic can social media strengthen democracy on the Positive Side social platforms make it creek and easy for anyone to Exchange Ideas join discussions and gather information they can actively take part in political debate on the negative Side Companies and politicians are controlling water content easy microtargeting makes it easier to manipulate people than ever before right wing populist can skew probably be buried by constantly bringing their topics to the forefront of discussion. Plus governments like china monitoring and limiting activity what do you think is social media helping or hurting democracy i Love Exchange as long as we stay aware that facebook and call dont offer a balanced view and you can find more digital topics on our you tube channel see you there. Thanks. Look closely. Listen carefully to. Those simply. To did. Discover the i. Subscribe to. Documentary. But i think being insulted spots on all sworn at his a daily occurrence its just part of the jump from windsurfing. Marcus mina and to be. Medics