Cool to drive a fog fog or is it unconscionable. It was also back in the eightys that the German Green Party was founded largely driven by mass and hundred nuclear protests the demonstrations went on for decades and some of them were huge people feared for their lives and not without reason the sheer noble catastrophe shocked the world in one thousand nine hundred eighty six but that didnt prevent fukushima from happening twenty five years later but it did get the German Government to finally act and herald a transition to renewables but what happened when the more recent admission scandal hit the government stood by the Auto Industry and no ones taking to the streets in protest despite all the dates attributed to the mighty comic its the stats show evolution is a factor in the deaths of over four hundred thousand europeans every year why is no one protesting here you have the worlds top foreign manufacturer v. W. Along with so many others cheating on emissions tests for years just to get that cheap and dirty diesel run vehicles onto the roads with maximum profits and to trick motorists into thinking they driving something thats environmentally friendly the socalled defeat device is built into the engine so if we recorded artificially low levels under real conditions the vehicles that made up to forty times as much nitrogen oxide some of the german car giants were foolish enough to fund tests on animals and humans to try proving diesel exhaust is harmless old at that find big time the press is having a field day but none of this is denting sales of v. W. End of folks bargain the downfall of the Automotive Industry such were the prophecies in the wake of the emissions scandal. But the reality was less bleak. Twenty seventeen turned out to be one of the most successful years in v. W. History. The v. W. Group sold a record ten million vehicles last year thats a four point three percent increase on twenty sixteen. Hours are possible how can v. W. Maintain Customer Loyalty even after being caught red handed committing emissions fraud. Marketing professionals like those here at metta design in berlin have some answers. Folks logon as a client of theirs has a porsche and siemens. Its clear that high profile brands have the ability to weather scandals. And a market the its a brand that people trust and why is that. Well people grow up with it and its become a part of their social environment a part of their personal journey in life. The brand has always been an integrity part of their community and a central figure in society and its always put a human face in its communications as develop its products so people have developed a standing trust in the brand and theres a huge personal investment in. These records. And didnt just walk away scot free of course in the u. S. The carmaker was slapped with a twenty five billion euro fine. And even though overall sales have risen cells of its diesel vehicles in europe are under threat. Twenty seventeen saw market shares drop in spain by over eight percent and in germany by about seven percent. How does mouth paint that were referred to the customer disappointment as a kind of tender love you know thats their current relationship with volkswagen but its repairable that it can be fixed even though there is this feeling of suspicion of a deep seated mistrust folks like in must work to overcome this. B. T. W. Commissioned mehta designed to devise a campaign promoting the car makers digital services. The car of tomorrow is fully connected. A new app has a number of additional functions. One advantage for the company is customers short Attention Span scandals like this are often just storms in a teacup with no long term consequences Environmental Concerns after all are really a major factor for car buyers according to a survey by German Automobile club eighty a c. The biggest concern is reliability next to safety followed by spaciousness design and brand name. Environmental factors are a distant concern in twenty fourth place. This Berlin Agency specializes in strategic Brand Communication its clear on telling kluge Deutsche Bank and door to telecom. German consumers are especially loyal to their favorite brands. In a twenty seventeen study they were asked which ground they trusted the most. For automobiles it was volkswagen also considered trustworthy as nastily even though the group was involved in several food scandals textile john c. And i also ranks highly despite operating sweatshop factories in third world countries the market had done scott browns can enjoy a scandal when the confront them head on clearly and transparently and invented and when they respond to analysis of the crisis credibly promising to avoid similar situations in the future our confidence can be shaken as long as it doesnt happen again and again effecting its might and one for tom thats the essential point is that africa should have turned as a citizen to point. B. W. Appears to have risen from the ashes of diesel gage but didnt go too far in its tests with humans and monkeys it remains to be seen how the Company Copes with the fallout from the latest scandal. Well animal testing is common in medical Research Development and other sectors and the tests themselves a vital vital for our health but where do scientists draw the line most experiments are carried out on mice fish rats rabbits even birds but monkeys to the number of animals used in tests in germany alone has risen every year from two thousand to two thousand and fourteen to a grand total of three point three million after the European Union banned the practice in the cosmetics industry that figure phelps however three million still has Animal Rights activists up in arms but surely technology in this day and age would provide us with alternatives a word of warning the following footage may disturb some viewers its pretty awful stuff but its also reality. This footage was shot covertly in a laboratory in the u. S. Every Year American labs do tests on more than seventy thousand nonhuman primates for Research Purposes some apes and monkeys are infected with pathogens others are exposed to car exhaust fumes. But there are alternatives to such tests that the codes who are institute of technology for example engineer sonia moved hopped makes a machine and hell pollutant particles the device which has been on the market for a few years costs two hundred fifty thousand euros. We havent we want to find out what effect in the hailing the products of combustion has unhuman oneself. But i dont see any animals in your experiments. There are no animals because we want to find out about humans what we have in this machine are human lung cells theyre exposed to exhaust from the combustion process and what this what we simulate the same process that takes place during inhalation. The equipment is made by vitro cell a company in southwestern germany c. E. O. Tobias curbs has been refining the technology for fifteen years he wants to see an end to animal testing. Experiments conducted with our equipment less costly than animal tests. They save time which is also a cost factor for a company for instance when it wants to know quickly how a new product compares to the competition. And you have to bear in mind the animal testing can last months if not years our alternative method is significantly faster and cheaper. To not even be taught. So why are Research Institute still testing the effect of car emissions on primates Animal Rights organization has long called for a rethink has that happened. You notice being told is to far just the opposite theres been a huge rise in animal testing but in germany alone three million socalled Laboratory Animals die in experiments every year. Its as though there were a basic principle in the industry no animal gets out of the lab alive more than two thirds of the animals used in Laboratory Tests are mice followed by rats fish rabbits and birds in the e. U. Testing on nonhuman primates requires a special permit so theyre used less frequently. And there are plenty of alternatives to take another example the berlin based company tissues makes miniature eyes systems that simulate the activity of human organs. The companys multi organ chips can reduce and replace animal tests in the lab. Thats on time we got this is our multi organ chip its basically a small bio reactor which combines four different organs in this case the skin the liver the intestine and the kidneys then down. The artificial organs are connected by a miniature sized blood stream that micro flow as its called the neighbors the researchers to monitor metabolism in the tiny liver and kidneys over a period of weeks using movie this here we can see how the blood is pumped through the chip connecting the two organs yeah the three chambers here are essentially the heart chambers receiving the blood and pumping it out again. The companys c. E. O. Explains that ultimately they hope to be able to reproduce ten organs there by simulating the entire human body. Basically since nine hundred ninety one since the invention of the first major human simulation the goal is been to devise real human on a chip technology. But what we want is to reproduce you and me on a chip without us feeling any pain. In other words simulating our organs or you need to do is give us a sample and well be able to simulate all of your organs. On the chip will react just like you would. It seems it wont be long before technology has rendered these kinds of experiments obsolete then there will be no more excuse for animal testing. Or that it be a breakthrough only thing is profit so often come first run so many corporations and our lives its one of the seven deadly sins the longing for riches power six hats off to those who resists and those who know when theyve gone too far that takes character we made an investment banker and a c. E. O. Both of whom were at the top of their game but off to doubt. The desire to have more is anchored deeply in the human psyche in that sense greed is a natural human trait it pushes us to strive and secure resources but it can also lead to our undoing reiner fossa someone whos familiar with green he made a lot of money as an investment banker. When it comes to financial greed theres a certain point where its no longer about money as such. So the money stops being something you use to fulfill maternal needs and the comes a measure of your values a person a smidge thats one of the defining problems of our time theres a word for it financialization. Weve come to view many or even all things in our lives only in terms of their monetary value dont want to tangle. Bankers have the reputation of being especially greedy all the more so since their actions ten years ago almost caused the entire Financial System to collapse investors and savers are still feeling the effects. Griner fos personally experienced the excesses of greed he quit when it became too much for him to say that its a powerful world and you dont care what happens outside of it to realize that youre harming other people you need a basic understanding of cause and effect. Bardsley most of the people who set off the crisis but then dont have the tools. You have to realize these are people who no longer take the subway or go to the supermarket supermarket they dont even go to the headdress or the headdress comes to them its a power no will a bubble. More wealth more luxury more power do we actually ever get enough accumulating money and material goods is a source of prestage the more we possess the more value increases in the eyes of others our fear of loss of self worth is whats behind our greed. In corporations greed can raise its head in the form of graft Money Laundering or market manipulation. Peter grassman was once c. E. O. Of the Optical Company size and a Top Executive at engineering giant siemens now he writes books calling for corporations to respect ethical values of honesty and decency. In many cases your options are limited for example when mexico raised the kickbacks from three to five percent we said were not going to play along anymore about that cut siemens market share and half and the japanese got the deal one company doing the right thing isnt enough for the world to change. And thats thats why politicians and Business Associations have to keep a closer watch on the code of ethics but in the end its up toward individual conscience. As is not true for you its very important that every individual businessperson refuses to play along and rejects these kinds of deals so you have to say no every day temptation is always there its crucial that you have the willpower to resist it. And the only gets complicated at the moment when money becomes a fetish and a substitute for love and thats when our human nature our money become linked in a very unhealthy way and were likely to do very stupid things. And im one evening i was with some coworkers that up bar weve been drinking and one of them who was easily earning five Million Dollars a year turned to me and asked. What do i have to do to become really rich. Thats when greed becomes disgusting really disgusting. Our hunger for more is enormous it drives the economy and creates demand for all kinds of products we just have to learn to keep it under control. Now he is the man in control of his wardrobe at least our style guru. He reckons the suit and tie are in no danger of going out of style sound and suitable investment according to get. Buying a suit is easy for most of us me included. Standard cuts and sizes we can just buy off the peg. Minor alterations are not expensive and quickly but you see there are plenty of men who are built a bit more lets say powerfully. Or who have features slightly off the average scale on even the shoulders or very long arms well those who can afford it kind of a suit made to measure in places like this. Its not as expensive as you might think. But still you have to part with twice the money that you would pay for an off the peg suit. Was made to measure you always have the perfect fit but how do you recognize a good fit lets ask a pro. Alex what do i need to watch out for the peg three things to look out for to show the area just the area and call it out first shoulder with this should sit exactly at the edge of your shoulder if you can press it down any further than this its too wide and then theres the dreaded color. Its the color of doesnt fit snugly to the color of your jacket. Leave it on the rock watch out for the chest go up to your lapels bulge like this when youre standing normally. Forget it. Next leg if you can wrap your fingers around the bottom seem off your jacket like this your right and finally trousers so much goes wrong that. I have them cut to a length where the cuff just kisses the top of your shoe this is too long this is about right. Now the market is cutthroat and highly profitable that is for a handful of dealers and big names but outside the commercial scene many artists lead a precarious existence in the next part of passion and profit series we visit a young painters struggling to make ends meet still his outline a status does have its compensations. And the amount of i think painting is the right place for someone who is both sensitive and ruthless. And someone who doesnt care if they make their parents happy or if they earn money again at the time it. Daniel covers plastic foils in paint and forms a collage out of them one work can take him weeks sometimes even months to complete. Financially i never look past the next month when i get mad sometimes ok and sometimes less so kind of it means no holidays away and the threat of poverty in old age. Than the one i did it in the rewards of painting are in painting itself having the freedom to live our lives in such a way that we devote ourselves to this and find our fulfillment in it and theres ecstasy and joy in that in doing the right thing and been. Called. Like many artists daniel has problems with the notion of marketing himself and money. His paintings cost upwards of fifteen hundred euros apiece the larger works sell for around six thousand. That may sound like a lot but he usually sells only five or six in a year and often has to depend on state welfare to supplement his income. And this little piece of the world is where i struggle the math the bureaucracy papers case workers and contracts its like a house of cards that keeps on collapsing and holes in the instance. The german capital has become a magnet for artists from all over the world. Many visual artists live precariously. Most and less than Twelve Thousand euros. But some make it big anyone who exhibits that one of the i can and Art Galleries has made it and the german art world. Owner. Has become famous in his own right representing some of the biggest names in german contemporary art like new york all could live. Off of for years. In this show the walls are bare tony of bead necklace lies on the floor its part of a ninety thousand euro installation daniel altena is still struggling to appreciate what its all about to get pushed in constantly and you are attributing value to all this by coming here to see it theres a connection between the object and the space and the value that people place on the object and the space to. That may sound very abstract but its actually quite practical the gallery is a business but its not just about money. Every artwork and every artist has a story and ive been accompanying them for a long time so i walk a path with them a path that i wouldnt have taken on my own but its through the artists and their work that i can find meaning. Daniel likes to go to exhibitions and draw inspiration from them but the commercial art scene is foreign to him although he could certainly do with being part of it. Was the odds of the nowadays there are so many artists that they can take their pick you have to have incredible luck like in a fairy tale and. Im just going on the walls the best thing as a young artist is to open your own gallery or several joined together to do it and thats what we could we dont take artists as such its more like dont call us well call you the dog. Is highly competitive. Supply far outstrips demand. There are more than twenty thousand visual artists in the german capital. Competing for space in just four hundred galleries. So far daniel has sold his pictures more or less by chance to friends and friends of friends and a few collect his. Love interest in the guy i dont think i could paint something in a particular way just to make it easier to sell. The viewer should be able to expect that the painting is genuinely itself not that it was developed naturally that he thing that he could order. The freedom to do what i want is the most precious thing i have to use and so im willing to accept that i cant necessarily compete with the others like everyone else does. And so we play here. Next week well talk to a few creative people inventing new ways to drive us into the future like using hydrogen as an alternative to conventional combustion or diesel engines imagine that filling your tanks with something that spews out the same kind of same as your teakettle i need to manipulate that software. See you next time. To. Move food. Food food food. Food food. Fuel. The. Center of the conflict zone the funding the the. Our full this week on conflict zone i mean is to move to talk to rob to come back sick on myself to his ruling party the a. K. P. She speaks for apology on human rights as the government pursues military operations in syria and continues to crack down on Civil Liberties well im not sure if these principles. Of for thirty minutes g. W. G. W. True diversity. Where the world of science is at home in many languages. On the top of that ive been growing believe me show you that you can still tell us that our innovations magazine for any. Of us from every week and look into the future d. W. Dot com science and research for any show. Happy birthday in good shape return intending sneer and you can leave this Amazing Fitness backpack and if you want to know whats inside needs to get on with it and boom you have to turn illegal movies to favorite holmgrens until like some coffee maker may need lower back pain and she has to do so all actually letting good luck. Are we alone its a fundamental question of here managing trying to figure out whether or not. Life existed on mars pretty clear water was there and quite abundance while that would be and so on mars the atmosphere is one hundred of what we have here on earth its very very cold and at the best its like we have started you could imagine bringing some supplies and you know if you do and build a little selfcontained pressure vehicle or vessel. What should be on the surface there are things like oxygen that you can harvest from the atmosphere to help make living possible. If you want to think of humanity if we really want to survive for ever were going to have to move off the earth eventual am i know that seems a little crazy but youve got to start somewhere. This says you dont need to use live from berlin a united front from germanys would be a new government on the americans conservatives and now its their deal to form a new coalition with the social democrats its a breakthrough after months of uncertainty in germany but at what cost. Im locked thanks very much for your Company Everyone well after marathon