Bye bye bye im not a crazy salesman its the holidays and running around like a mad man looking for presents can give you a buzz if it doesnt drive you mental first the germans love it believe it or not despite their reputation for being thrifty you should he how much they forked out each Festive Season that and more on made in germany and been physical and. Im not going to keep you waiting till the very end of the shirt to let you in on that little surprise the figure shocked me and gave me a bit of a guilt trip actually on average german spend four hundred seventy euro zone presence this time of year a reason for retailers to celebrate but they still need the right strategy to tap into all that holiday cheer. Shopping during the Holiday Season. And help soften you up and get you in the mood to spend on christmas presents. Wherever you look at special Office Amazing discounts or not be a nice beer its price has been slashed what a bargain but what if it was never that expensive in the first place its a well known pricing trick. Say i want to buy a new bike and then im willing to spend five hundred euros thats my socalled anchor prize then i go to the shop and find a bike i like but it costs six hundred fifty euros which is way too much but what if the price takes a is it original cost seven hundred fifty and us now on special offer i can save one hundred euros. The notional seven hundred fifty euros then becomes the new anchor price for me the shop or im getting the bike for less i feel like a winner than there is a socalled charm pricing ninety nine cents feels way more appealing than one whole year or thats why a price is so often ended nine or ninety nine rather than round numbers by the way a little freebie often makes people willing to pay higher prices to as attractive packaging as to the actual cost of the product well thats secondary pricing is all about psychology i see that wherever i look well done get that in there is dynamic pricing like at a petrol station. Prices tend to a sorry just before the holidays where lots of people go on trips. Dynamic pricing as very widespread in ecommerce if i go online to book my Christmas Holiday the price of a flight depends on how many other people are looking at the same offer the more interest people show the higher the price another factor is competition if you can reach the same destination by train or bus the flight might well be cheaper than otherwise and prices can change second by a second. And sometimes if a Customers Using a smart phone that in itself influence a surprise offer it the retailer can draw inferences. That were the center in fares im not at home and have already researched prices. Thats just one of many tricks in ecommerce if you often buy from the same online retailer it will know exactly what you have purchased there in the past and what kind of things you like. Online shop us reveal a lot about themselves age and sex address too and that awful correlates with spending power. And thats just for starters people can give away a lot more about their preferences than they realize what does that have to do with pricing well if selous believes they know how much money we have and can infer how intensely we desire productive then they cant engage in individual pricing they can try to charge as much as they think we are willing to pay it sounds like a nightmare but i might be how things work in the future but shopping in stars is still more common for one thing it can be more fun but thats problematic too if your heart swells was joy Critical Thinking can be paralyzed when you also overspend Christmas Shopping is a minefield. Joining us this week on the made in germany to talk about shopping mania and more around the Holiday Season is kim bishop a consumer psychologist who knows all about whats going on in our heads when we stop to reach for our wallets id like to know exactly what does go on in my head what are the tricks that retailers use and how do we actually get tricked in the first place ok so what we all know is that you dont you dont to trust that its five furious but you say its four years ninety nine which is almost five euros but we are reading from the left to the right so we see four and not five which actually makes us buy it much easier we all know that why why do we fall for it time and again you know i find myself saying it was only for us actually five yeah. We fall for it because as i said like its a lower number so even though we know its like we are attached to it somehow but we dont fall for all the tricks all the time and thats thats the good thing about buying a so when we use it much more often then we learn about it and we make experience with it and then were much less willing to pay for it for example very expensive product very expensive lipstick where you know ok the quality is not so good so there is learning in it so were not just like falling for all the tricks all the time and if you the first time it gets even simpler than the four ninety nine i mean they can say it was one hundred years its now fifty years its another trick that we fall for time and again but what im getting at are we all programmed to feel fantastic about getting a bargain is that the buzz that were looking for of course its always about emotions as well ok so if we agree on something then we feel well and both parts feel well so maybe the person youre talking to someone who wants to sell you the lipstick and youre saying ok so now i get it for twenty. Percent less then i am happy the other person is happy which is an emotional aspect and that is why of course it has it has a positive outcome in this case for and in other countries of course this is all part of the bowing buying experience bothering for example in places like thailand its something thats actually fun enjoyable and is expected as well whereas in western countries its the rules are a little different but i think the process seems to be the same when you a group. You know well it has to do with some hot topics the process is the same so we bargain somehow in that aspect of it you would say ok can i get this maybe twenty percent less you dont go into the shop and ask here in germany but you wait for the day where you know its going to be twenty percent less. And when it comes to actually not buying for yourself but buying for others when it comes to christmas say. The buzz there is is just the same as. Yes so buying father us also has this aspect of really building relationships so what you want to do is you want to show intimacy as well you want to show look we are close to each other that is why that is why i know what you would like a reason actually more at stake than just getting a bug definitely and what if thats not reciprocated i mean sometimes ive got presents from people who have thought the parents of a friend who wasnt really a friend and a full room with it all up and they say they give you a present if you dont have one and i wasnt really expecting anything at all ok yeah then of course this creates this creates a difference and you want to this creates tension somehow and you want to reduce that tension so you really dont feel well but the other person feels very well and its because he was somehow a bit more dominant and giving you the. The humane aspect of all of this job and seem to great low in comparison to other countries is that right thats true there are a lot of studies which show that in germany we have less humane orientation which means that the society rewards individuals for being generous for example so but interestingly in germany in germany is that we wish to be much higher we really want to have that so it means that we want the society to reward and encourage people to be generous and with the Holiday Season i mean thats thats the season where people buy presents thats the the season where people want to be kind to each other and generous to each other so there is a fit and that is why if its to your wish you know the environment says ok be generous and germans say ok yes we want to be more generous so thats of course when it brings you into action and also brings you into buying presents in terms of four hundred seventy years. Now would be careful because some pay very little of us pay a lot so the average is that somehow they are but yeah you can see that they want to be generous bishop thank you very much for coming today thank you very much. Well if youre still out there hunting for presence is a good tip for you dont buy your loved ones shoes as a style guru get hot alpha says theyre way too personal and you wouldnt want to get a bro. You know one hundred percent foolproof way to ruin any outfit. Scruffy its. The Holiday Season why not treat yourself to have really nice shoes. Even scientific studies that prove you can accurately judge advance personality. Just by looking at his shoes. Or you think that really good shoes are prohibitively expensive and even cheap shoes can last you for a year or two cant they but high quality shoes will last you for ten even for twenty years ok they are pricey to begin with because theyre handmade and not by children in some sweatshop factory but by real crafts people who get paid a decent wage. Let me show you something i bought these here fifteen years ago on my first decent and the result three times over the years i spent six hundred euros of them. Like a lot doesnt it but its not its just three euros a month so for just ten euros per month you can own three decent pairs of shoes. And here are the three essentials you want black catto or classic of classic absolutely timeless for nearly every occasion number two darby broke one of them by. A bit more the sporty side anyway by the way do you know the difference between an oxford and a darby the darby has the facing stitched on top of the shoe with an oxford its own underneath number three if you too lazy to lace up long stripes also. Chelsea boots for the winter and loafers for the summer. I hate loafers the question is how do i recognize a good quality shoot thats asked for shall we. Can just feel it cant you one thing might be balance nothing is what will linger around you can trust this shoe another thing the details like brass eyelets for a gentlemens core at the heel and a third thing for a business shoe is. To hand stitching you can feel it to treat yourself viewed as a Sustainable Investment because classics like the never go out of style. Is something you would want to hear just before the end of the year that youve lost your job the german engineering giant siemens has had to tell thousands of global staff just that saying demand for the companys products is weak you can say the plans will hurt the company as employees have been protesting against the job cuts in several german cities one of the factories affected is in gurlitz right on the border with poland we sent a reporter there and found out that theres so much more at stake are not going to fix for many other businesses the global group has a huge supply chain. The city of gurlitt is gearing up to fight back these residents have gathered to protest the announcement that siemens plans to close its plant here. The company is one of the biggest employers in the region. Workers say the decision to close the factory makes no sense. In a stupor the twenty two year veteran of the gurlitz plans agrees. To our charge it is plenty of work piling up. Were preparing many new bids for various projects to make sure the orders keep coming in. There are lots of interesting projects out there in Renewable Energy. The solar market looks especially promising and were pursuing all of that. So theres no shortage of work definitely not. B. P. s no reason to shut this plant no there isnt one. Siemens began building large steam turbines in gurlitz in the early one nine hundred ninety s. A few weeks ago the Company Announced that it plans to shut the plant by twenty twenty three. Since the announcement technical project manager then a student has been helping to organize the workers response to them. He says were not allowed in whats the mood in the plant and it. Is a fairly tense but the workers are prepared to fight back. Around nine hundred people work in the plant student who worked his way up from industrial mechanic to project director he has three children. So where are we going to find it so were going to bring a first an industrial printer or a supplier for our turbine operation here in gurlitz. This. The boss of bridges is supporting us in our labor dispute. And the printer to banners for us. Weve now had another one printed that well be using in a candlelight vigil tonight and since its. Across the region around one hundred Fifty Companies and vendors supply siemens with products and components most support the protests. Now this is what youre looking for another one thats with like the santa hat thats great and the overall size is perfect to. Were planning to go big with this keep gurlitz alive low. Go live make it a kind of trademark on everything we use of it and youre also a seaman supplier and yes we are a Major Customer and yes they are good at what will happen if the siemens plant here closes special and it would be a huge blow for the region and the land for us groups but our sales would drop when you have to let people go. Be in the same kind of us but that would have to let people go and we have a wide range of products and a broad range of customers to get us ones who are you might end up seeing the departure of some highly skilled workers and we might see some Midsized Companies some suppliers cutting their workforces. Waivers produces stainless steel labels for industrial components. The Unemployment Rate in gurlitz is fourteen percent something thats not evident at first glance to outsiders. Gurlitz has been burnished and renovated much of it with the help of subsidies that went to the former east germany after german reunification. Big companies moved into the area and brought jobs siemens was one railway and aeronautics Engineering Firm another. But now they too plan to cut about a thousand jobs. What will that mean for the region. Flock if Major Industrial operations like siemens and done by deer leave the region it would be a real blow. But as the citys Business Manager i havent given up hope. For the past two months weve had huge numbers of inquiries from investors. The news of whats happening here has made headlines outside the region now companies from germany and Even International companies have been contacting us potential investors are keeping us very busy. Then a steve miller and his colleagues at siemens plan to keep fighting for their jobs but theyve heard that investors are already beginning to approach the highly skilled workers who would be thrown back onto the job market if the plant closes inquirys are coming from the automotive and Logistics Industries whats more good it still qualifies for substantial government subsidies up to forty percent of investment costs so still hope the lights will keep burning in gurlitz. Talking about burning lights young entrepreneurs in malaysia are exploring new Energy Sources and ways to reduce consumption german entrepreneur dates know when to meet some of the founders of the start ups that are riding a new wave of investment in sustainability. Yeah thats. Were all used to using Energy Whenever we need it on our money and no one wants to be forced to cut back we tend not to reflect on it because most people just take energy for granted. And i think given the number. Of deaths now is a four hour drive north of the malaysian capital kuala lumpur the village of pasco dong with its five hundred president s is located in the middle of the rain forest here the village isnt hooked up to the National Power grid for the german entrepreneur its hard to imagine being dependent on generators and cooking fires around a decade ago the government began supplying energy to pasco dong based on sustainable high tech solutions. If you told your fortys install these really expensive solar panels but they didnt ensure the systems would remain operational over the long term so why didnt they just take that last crucial step as an outside observer common sense tells you thats just ridiculous. Watch. How this year was it was. That last crucial step was left up to be g. P. G. A social enterprise firm what good policing is one of its founders follow but only how what did it go is that it was. B g b g holds workshops or raises awareness and provides training in topics related to sustainable energy. The solar panels are installed but what do you do if they need repairs how do you keep them running most of the village residents couldnt afford Replacement Parts the work p. G. P. G. Does is paid for by donations and crowd funding. Singh studied physics in britain he could easily have landed a high paying job with an Energy Company when we first started doing a work people laugh this is why you doing charity. You know business is about making money. Why you wasting your time. What are you doing fixing solar panels you know what im mostly villages you know in the grand scheme of things we dont really make that much impact just directly from doing that work itself however. The snowballing comes when more and more people take this up. Today malaysia uses about five times the energy it did back in one nine hundred ninety almost all of it comes from oil coal and natural gas. Malaysias cities are growing along with its population so is the demand for goods Energy Consumption will continue to rise as well. So nice. To. Meet you someone aiming to. Set them up to be seen. As rina use offs tiny start up techno hoagie and oversee has already landed its first big customers that converts air conditioning units cutting their power consumption in half the idea behind the technology was originally her fathers later yusof decided to make the leap and found a company with it i come from Software Engineering background in the wall of i t there is no limits the only limit is only money you know when you are in a virtual you just do when i started this business the engineers tell me to go there what you do while youre trying to do but you managed to get saving on that first actually it wasnt the night we were working until night and i mean when we look at the end. Of it and then we test the temperature in the room that. They were going to be going to temperate so weve got the president we go you. Know this is it you know if that was it that was like. If i have. The exact method is still a trade secret to go down south and a project like this is a sensible starting point because youre less dependent on outside factors you know if you build a machine that cuts Energy Consumption in half you know good to go you know you dont have to wait for the. Grid to be expanded or full regulations to catch up you can take action on your own and not on guns afford. The social entrepreneur said e. G. V. G. Have launched a new project an Energy Generating playground that shows how much power it takes for example to run a blender. The plan is to put models like this on display in Shopping Centers to help raise awareness. About thirty people now work for the company but projects focused on training and education are a tough sell and not just in malaysia. You know we just have to get distracted with other jobs and you know because were going to be the real so you know its the bottom line every month also matters you know if we had cash flow and liquidity we would give our whole diems energy into just realizing Renewable Energy in malaysia and teaching the youth how did do can get involved and do these. Good. People in and argue your we need energy to live our lives there are alternatives out that are good that work including the forms and of course theres always a catch somewhere but its better than what were doing now and thats great. On a suit so why arent we pushing forward as fast as possible and on the social know in the movie. You know. Ok. A very good question if youve got any ad says get in touch with us on facebook or you can contact me directly on twitter im going physical and see you again soon. The for. The. Smaller. Car culture. Hair. The be. Super food styling the salt color. The be lifestyle the booty mists the ws the fire the freedom of expression. Of ways has to be defended the news. Over the work. Of Freedom Freedom of art. A multimedia project about artists and their rights to express their views freezing. The freedom of. Fake hair and real story. Where i come from a lot of women. Have fake hair sometimes the hair style takes up to two days its a lot of time that needs to be filled so people at the salon talk about whats happening in their lives. I became a journalist to be a storyteller and i always want to find those real authentic stories from everyday people who have something to share. With all the time i spent at the salon i know good quality here when i see it and a good story when i hear it my name is Elizabeth Saul and i work at steve bell and. Some people dont care about me. Because they dont see my beauty. Some people dont care about me because they think i have nothing to give. But two billion you can do. To them i am everything. Their homes. Their food. Their livelihood. But day by day i disappear. And so does everything i give. Two billion people care about me. Me me. And now. I need you. Germanys chancellor Angela Merkel has unveiled a memorial on the one Year Anniversary of the berlin Christmas Market attack said her government needs to do better to prevent such attacks and help victor