Dubai Economy launches upgraded ‘Smart Protection’ for consumers
AI-enabled service ensures resolution of consumer complaints within five minutes
The Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy has launched the upgraded version of its Smart Protection, the first-of-its-kind service introduced in April 2018 to resolve consumer complaints faster with the help of artificial intelligence (AI) and without any human intervention.
The service enables consumers to have their complaints resolved within five minutes, as against four working days previously. CCCP has resolved more than 2,000 consumer complaints through the service since its launch.
Ahmed Al Zaabi, director of Consumer Protection in Dubai Economy, said: “The upgraded Smart Protection service reflects the priority given by Dubai Economy to continuously enhancing the customer experience in the emirate and reducing lead times by re-engineering procedures and harnessing state-of-the-art technologies. The new version uses artificial intelligence to respond to the consumer with a Solution Letter immediately after a complaint is submitted. Consumers can go to the store and present the Solution Letter to have the complaint resolved and settled.”