Dive Brief:
Mack Weldon, a direct-to-consumer menswear brand, last week hired Talia Handler to serve as its first chief marketing officer, the company said in an email to Retail Dive. The appointment comes as DTC brands more broadly work to build out their C-suites.
In her role, Handler will manage the brand's go-to-market strategies and oversee its integrated marketing, creative and communications teams, the company said in a press release.
Before joining the company, Handler held leadership roles at agencies like Ogilvy, Huge and Saatchi & Saatchi, and has worked with companies such as JPMorgan Chase, Adidas, Revlon, Uniqlo and TikTok.