July 11 2021, 1:05 pm | BY Ricki Green | No Comments
Today, 303 MullenLowe releases this new tongue-in-cheek, animated education campaign for the Mental Health Commission’s Drug Aware. The campaign carries a single message to young Australians aged 15-24 years old that 4 out of 5 of them don’t do drugs.
The music-led campaign is based on the premise of the ‘Little White Lies’ that are told as part of life – growing up, and as adults – to get us out of tricky or awkward or embarrassing situations. When it comes to taking drugs, the reveal concludes that despite the white lies young Australians might tell their mates about it to fit in, or ‘be accepted’ the fact is that drug taking is less common than people think, and that contrary to popular belief, the majority of young Australians just don’t do it.